Fouad Bassil

• Leading business development and key account expansion for premium pet nutrition brands, with a focus on Farmina and
N&D products.
• Spearheaded the market expansion of Farmina N&D across key accounts and retail channels.
• Developed strategic partnerships with pet shops, distributors, and major accounts to strengthen brand presence and
market penetration.
• Increased sales performance by 60% within 6 months through targeted business development and account growth
strategies.
• Supported brand positioning, product visibility, and customer engagement initiatives across the Lebanese market.

• Founded and scaled an FMCG pet food and treats brand, leading brand development, sales, marketing, market
expansion, and operational execution.
• Increased revenue by 50% in the second year through strategic B2B partnerships and expansion into GCC markets.
• Executed targeted digital marketing campaigns, resulting in a 35% increase in online sales and brand visibility.
• Led product development, recipe creation, pricing strategy, and brand positioning across multiple SKUs.
• Managed go-to-market execution across direct-to-consumer, retail, and partnership channels.
• Oversaw in-house manufacturing setup including sourcing, production scheduling, quality control, and food safety
compliance.
• Managed daily operations including production planning, inventory control, order fulfillment, and repeat customer
tracking.
• Streamlined supply chain operations, optimizing inventory management and improving operational efficiency.

• Led business operations, pricing, sales strategy, and market expansion for a growing pet supply company. (Dr. Clauders,
Nutribest, Catswhite, etc…)
• Drove sales growth by 35% within 6 months through market entry initiatives and optimized pricing models.
• Designed and implemented scalable commercial structures, increasing profit margins by 30%.
• Managed product positioning, channel development, and retail relationship building.
• Introduced and expanded premium pet brands and product categories within the Lebanese market.
• Led cross-functional teams to improve operational efficiency and support financial performance.

• Led a distribution company specializing in disinfection solutions, overseeing operations, sales, and business
development.
• Introduced Dr. Schumacher and AquaFree products into the Lebanese healthcare market and expanded brand presence
across hospitals and healthcare institutions.
• Secured 10 major hospital contracts, driving revenue growth even during the COVID-19 period.
• Conducted sales forecasting and market analysis, contributing to 35% growth.

• Managed product portfolio development and market entry planning for medical brands.
• Spearheaded product selection and launch strategies for high-growth brands.
• Developed sales forecasts, improving revenue projections by 20%.
• Led sales presentations and converted 15% of leads into long-term clients.

• Managed key hospital accounts and executed strategic sales initiatives.
• Expanded key accounts by 20%, strengthening long-term partnerships and market share.
• Negotiated long-term agreements and supported revenue growth through strategic account development.

• Launched career in medical sales, focusing on product promotion and account development.
• Achieved 60% of sales targets by identifying new opportunities and expanding the client base.
• Delivered product presentations and secured 4 new hospital partnerships.