Fouad Srour, Regional Operations Manager

Fouad Srour

Regional Operations Manager

Al Azizia Panda United

Lieu
Arabie Saoudite - Chamis Muschait
Éducation
Baccalauréat, Business Administration
Expérience
38 years, 7 Mois

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Expériences professionnelles

Total des années d'expérience :38 years, 7 Mois

Regional Operations Manager à Al Azizia Panda United
  • Arabie Saoudite - Chamis Muschait
  • Je travaille ici depuis août 2012

Managing the operations of South Region Stores (5 hypermarkets)
- Managing multiple branch locations
- Developing and articulating the vision and strategy for the company/region/stores
- Strategic implementation of regional operation standards
- Ensure highest level of store merchandising standards are executed across all stores
- Determine annual regional/store budgets in collaboration with other senior executives
- Ensure that the region/stores achieve and exceed sales, profits and KPIs targets.
- Processes development
- Project management
- People coaching and development
- Establish and maintain a successful work culture
- Identifying new geographical locations for business growth

Hypermarket General Manager à AlAzizia Panda United
  • Arabie Saoudite - Riyad
  • juin 2010 à juillet 2012

Daily commercial, merchandising and administrative operations follow up
- KPIs assessment
- P&L analysis and action plan
- Cost reduction
- Stock management
- People management and training
- Team building

In an aggressively competitive market, I increased the market penetration by 3%, the net retail profit by 17.5% and reduced the labor cost by 10%.

General Manager à Carrefour- MAF Hypermarkets LLC
  • Émirats Arabes Unis - Dubaï
  • juillet 1999 à avril 2009

Mar 08- Apr 09 GM with a mission to launch the first Carrefour in Syria Aleppo
Market study updating and validation:
-Competition positioning, strengths and weaknesses
-Defining and classifying the catchment and penetration areas
-Budget preparation
Site and assets follow up
Setting human structure and defining needs
Recruiting
Sourcing: suppliers and merchandise
Negotiating opening, listing, rebas
Setting the country’s commercial strategy:
-Store layout and merchandising plan
-Margin and gross profit levels.
-Pricing strategy
-Import and private label strategies

Feb 06- Feb 08 GM Century Mall-Dub: 8000 sqm, 250 emp
Store with poor performance (20% below budget) and high cost percentages
Reversed the trend from poor performance to a 30% growth and a 5% above budget
Defined the store’s commercial strategy and designed promotions and big events
Contributed to the application and follow up of the training plan

Jul 05-Jan 06 Asst GM Alsaker- Abu Dhabi 13000 sqm, 400 emp
Special mission to improve Electronics and Fresh Food Depts’ performance and results
Coached and trained an Electronics DH
Improved fresh food quality and margin: increased sales by 12% and margin by 200%)
Contributed in the application of the training plan

Mar05-Jun 05 DH Electronics Alsaker- Abu Dhabi, 40 emp
Increased the sales by 16%

04-Mar05 DH Electronics Marina Mall- Abu Dhabi: 10000 sqm 50 emp
Increased the dept’s participation from 30 to 38% of total sales

03-04 DH Electronics Oman, 9000 sqm, 40 emp
Standalone country: Sourcing and negotiating rebates listing, promotional and advertising fees
Planned, prepared and executed store’s advertising strategy.
Increased the Dept’s participation from 25 to 30% of total sales.

02-03 Trainee DH Electronics- Alsaker- Abu Dhabi
1999-2002 CCO DH Alsaker Abu Dhabi
Opened and managed the Central cashier’s office, with 125 employees
Set in place a training module for all levels of the cashiers dept

Financial Manager à Rodolphe Saade & Co
  • Liban - Beyrouth
  • décembre 1994 à juin 1999

Shipping agent of CMA CGM- Marseille-France
Managed and invested company’s treasury, cash flow and chairman’s personal portfolio.
Excellent knowledge of financial tools and derivatives:
Bonds, stocks, metals, funds and currencies.

Treasurer - Chief Dealer à Bank of Beirut sal
  • Liban - Beyrouth
  • janvier 1990 à novembre 1994

Invested Bank’s Treasury and Cash Flow in LBP and Foreign Currencies, through direct placements, swap and forward transactions.
Traded for the bank portfolio with Foreign Currencies on spot and forward basis.
Followed and executed customers’ orders and commercial needs in foreign currencies.

Assisstant Treasurer/Chief Dealer à Banque du Credit Populaire sal
  • Liban - Beyrouth
  • octobre 1984 à décembre 1989

Joined as back office in charge of the International correspondence and transactions follow up.
Shifted as Dealer, then promoted to Assistant/ Treasurer-Chief Dealer.

Éducation

Baccalauréat, Business Administration
  • à St Joseph University
  • juin 1984

Specialties & Skills

Market Penetration
Merchandising
Administration
Financial& Investment Mgmt, Treasury Mgmt, Store Mgmt, Retail Sales,Strategic Planning
IT Skills (MS Office Applications and Internet Usage)
Interpersonal Skills, Comm. Skills, Critical & Analytical Thinking Skills, Leadership, Team Bldg
Ability to Work Under Pressure, Deliver Within Deadlines, Innovative Thinking

Langues

Anglais
Expert
Français
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Arabe
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