Digital Marketing Manager
First National Bank
Total years of experience :16 years, 5 Months
Digital Marketing Manager for FNB Business at First National Bank, a division which is responsible for communicating unique products and offerings digitally to clients earning from R1 million rand all the way to listed organisations.
I derive great satisfaction in providing FNB Business Banking with the complete Digital Marketing package, giving the business unit a sustainable and versatile online presence in a world that is becoming increasingly digitised.
Some of my key responsibilities are as follows:
- Creating digital strategies for the business unit.
- Liaising with various internal stakeholders as well as relevant agencies.
- Creating content rich strategies and ensuring that all content in managed efficiently internally.
- Manage business unit Google search and display campaigns (RTB, DSP, Search Etc)
- Building the the FNB Commercial community on various Social Media platforms. Pushing relevant content to various communities on targeted platforms encouraging conversation and thought leadership.
Boston City Campus & Business College is a private tertiary educational service provider that opens its doors to 25 000 students annually with 48 Branches Nationwide and boasts a selection of over 100 dynamic career qualifications.
I have been fortunate enough at Boston City Campus & Business College to have developed their 360° Online infrastructure including various elements ranging for web, mobile development and social media campaign development
My specialisations - Online, Mobile & Social Media Marketing
Daily functions consist of:
* Maintenance of several website
* Development of websites
* Graphic Designing (Online & print media)
* Online Strategies and campaign development
* Google Adwords & Content Network
* Analysis of Websites & Analytics
* Provide concrete feedback and proposed strategies for alignment
* Social Media platforms
Worked in a call center providing potential leads with information on request.
Inbound and Outbound calling and chasing of leads.
Statistics and Reporting on monthly occurrences.
I completed my secondary education at Sandringham High School.