Chief Marketing
Total years of experience :39 years, 10 Months
Sliema, Malta
Online Marketing Director, ICOs and STOs all over the world, Blockchain
network builder, Partner relation builder, crypto ventures development
accelerator, Metaverse specialist. A global team of multicultural experts on the
acquisition of investors for blockchain projects. Specialist in Crypto exchanges
Bringing Disruptive innovation to the world
AsianLogic
Philipines
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• Managed online Partner's operation in Asia, maximizing ROI and
effectiveness in the marketing mix and marketing plan.
•Managed restructuring and training of the Marketing Partners Department
within the region.
(1 year 6 months)
UK
In Charge of Digital Department, websites and partners microsites, for Italy,
Spain and Portugal
• Managed online Operation in Southern Europe, overseeing 12 million pounds
in a budget on PPC and display advertising.
• Managed relations with over 6 agencies that gave multilingual and
multicultural support from Spain, Italy, and Portugal.
• Managed online mobile advertising
• Managed migration to new CMS and sites within the region
• Managed seven sites and over 200 microsites in Italy, Spain, and Portugal
• Developed Online Marketing Strategy and kept online with the rest of
organization
• Maintained relationships with other areas of the company like: car
inventories, finance, etc.
• Managed a team of seven specialists in their own field, consisting of digital
channels like E-CRM, Display advertising (programmatic), Social Media, PPC,
and SEM.
• Served as an external product consultant educating clients and agencies on
product solutions and best practices, and ultimately grew existing business
partnerships.
Rank Group (stock exchange listed Corp)
(2 years 7 months)
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Malta -London
Director of Partners Marketing for Casino and sportsbook, , Partners for the i-
gambling industry. Manage PPC, SEO, Affiliates and Partners development,
Display, Social Media Marketing for the Casino, sportsbook and poker
Localize site to different language and cultural regions.
Palma De Mayorca- and Malta
Directed the company marketing of affiliates into a profitable stage increasing
worth, to be able to sell it at best possible value (company sold successfully).
Bringing several hundreds of affiliates into the program and buying traffic for
the Sportingbook and Casino sites.
Recruit, manage and motivate all team members to ensure excellence in all
aspects of marketing.
Building and establishing performance offerings.
CPM, CPA, metrics.
In charge of new business development, PR and marketing.
Set up CRM customer retention and customer revival campaign base on past
behavior
Winner of the 2008 Cap Euro Award for best affiliate program under the
category of Casino.
Speaker on the gambling online industry.
Work closely with performance marketing agencies and resellers.
In contact with a broad portfolio of affiliates all over the world.
Present marketing concepts, propositions and statistical analyses to all levels.
Interpret the search marketing landscape and influence decision-making
process.
Managing all aspects of acquisition and retention focused marketing
campaigns.
(3 years 1 month)
Worldspan (E-Commerce travel agencies online)
Worldspan is the leading on-line User Generated Content Social Network for
the Travel Industry in the world
In charge of online marketing and bringing online companies as first class
brands throughout Southern Europe
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Responsible for business development of GDS software and Applications on
line.
Constantly in contact with leading e-commerce in Southern Europe.
Total responsibility for company’s performance in the local market, CRM
management, customer relationship retention campaigns, state of the art
revival customers campaigns .
P&L responsibility for new direct sales, account management, indirect sales
and sales operations across the region
Set up of company in southern Europe hiring and training new teams .
Constantly monitoring online consumer drivers in each of the regions.
Negotiate, manage and lead partnerships with named key online companies
media and content providers.
Establish key online partnerships to extend company exposure, and attract
customer base relationships
Equant (Orange)
(2 years 1 month)
Expand business through partnerships with existing e-commerce clients.
Manage online marketing and affiliate campaigns and business development.
Managing all aspects of acquisition and retention focused marketing
campaigns.
Establish and leverage contacts within the e-commerce/mobile, entertainment,
applications and media sectors and VOIP networks.
Taking Business Plan to go to market strategies for emerging products and
services.
Responsible for Portugal, Spain and Italy.
Management of several online businesses at the same time
(11 years 1 month)
Jalisco, Mexico
Responsible of Social Communication in West Mexico for the corporate office
of Telmex of the Mexican Pacific region
"Create an organizational structure with simple, minimal hierarchies; provide
personal development and in-house training for executives; maintain flexibility
and a rapid decision-making capability; leverage the advantages of a small
company and use these to grow and excel".
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Strong Media and telecom contacts all over the Latin American.
http://www.carlosslim.com/index.html
Estate Planning Institute of Los Angeles
Broker Managing General
Mexico
In Charge of company development all over Latin America, Setting up
distributors as well as Maquila plants all over Latin America
Kawasaky Motorcicles Mexico
In Charge of total activities of the Brand in Mexico and Latin America.
Set up wherehouse facilities for redistribiutions all over the country
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