Account Manager
Insight Communications Limited
Total years of experience :16 years, 2 Months
1. Cultivation of brands in various industries such as:
a. Fast Moving Consumer Goods - Gulder Beer and Legend Extra Stout;
b. Satellite Pay-TV like StarTimes;
c. Internet Service Provider - Smile Communications
d. Indigenous Petroleum Marketing company - Forte Oil
2. Daily Operations and Brand Management
Team Leadership of 5-7 Account (Business) managers for enhanced performance and accountability.
Business Process creation and maintenance for the department and as required, per project.
Project Supervision and Executive Management, with oversight of budgets and operations.
New business development with lead generation, follow up, pitch presentations and sign up, where successful.
Manager - Client Service & Brand Development:
- Growing Coca-Cola brands such as Eva, 5alive, Schweppes and Cappy in conjunction with Coca-Cola’s brand managers.
- Managing the marketing communication & 13-state (experiential) inauguration of UNICEF’s 2011/12 Polio Eradication Intervention.
Day-to-day supervision of 8 account managers and a core expert team in:
- Spearheading Agency’s pitch processes (successful examples are Red Bull, Bristow Helicopters and NPC’s NV20:2020 campaign).
- Managing and motivating colleagues for excellent and timely delivery of jobs, via effective team work.
Engaging & managing stakeholders and projects such as -
a. FirstBank and Unilever’s internal communications system
b. PrOpCom’s rice marketing & farmer orientation (UK DFID initiative)
c. MicCom Golf Hotels & Resort’s event-marketing and fund-raising
- Organizing & executing CSR programs (Education & Health)
- Quarterly planning and sub-editing of its internal magazine
- Coordinate corporate affairs, events and branded souvenirs
- Health and lifestyle presentations and door-to-door sales
Best graduating student, with a concentration in "Enterprise" Dissertation on Factors affecting Employee Turnover in Advertising and Marketing Communication Agencies in Lagos State, Nigeria Internship at Insight Communications Limited
First Class Honors Concentration in Advertising and Public Relations Dissertation on Health Reporting in Nigerian Newspapers (my passion for public healthcare and media fuelled this content-led research) Internship at Home Health Education Services in Accra and Tamale in Ghana Chief Editor, The Herald magazine – Babcock University (2005/2006 Session) Lead Speaker, Sickle Cell Awareness Campaign (2007 – 2008)
Secondary School Certificates: West African Examinations Council (WAEC) Nigerian Examinations Council (NECO) A and B grades in subjects such as English, Mathematics, Literature, Economics, Biology and Chemistry Active Member of the Debate Team
