Assist Product Manager
United Matbouli Group
Total years of experience :11 years, 6 Months
→ Market research, retail data integration, analysis, visualization and reporting.
→ Deriving insights from analysed data to help strategic and active decision making.
→ Validating data on MIS (Management Information Systems), extraction of data to analyse and maintain data integrity.
→ Business Analysis by business modelling, process mapping, SWOT, MOST and SMART approach-based business assessment, planning and evaluation.
→ Annual purchase planning, inventory forecasting and executing item procurement.
→ Creating distribution systems and developing strategies to improve the productivity of present networks.
→ Devising coverage plan and evaluation of distributor and retailer infrastructure.
→ Lead item range reviews for the product and category portfolio periodically.
→ Develop detailed plans for product range layouts with timely communication and involvement of all stakeholders.
→ Category market size, market demand, target share and average price estimation.
→ Support the creation of long-term category strategies assessing category dynamics.
→ Contribute relevant consumer and shopper insights during annual planning processes and influence customer plans.
→ Perform category differentiation and communication activities in accordance with Samsung brand guidelines.
→ Responsible for optimizing planograms and assortment across portfolios and customers.
→ Developing customized sales incentivization schemes for retailers and promoters.
→ Cooperative alignment on marketing activities of channels, dealers, retailers and incorporating in the yearly marketing calendar.
→ Assessing effects of branding and tactical promotions and allocating sales incentives for achieving incremental sales targets.
→ Providing competitive product pricing to partners and item allocation to dealers and retailers after assessing their business size, sales capability and monetary status.
→ Supply chain activity management by controlling channel and dealer supply activities by PSI (Purchase, Sales and Inventory) reporting.
→ Inventory optimization at retail stores to increase the sales capability of the retailer.
→ Organizing branding events, publicity events, tactical marketing and advertising
campaigns to engage retailers and customers.
→ Creating and managing media and advertisement events. Evaluate marketing ROI (Return on Investment) and decide on optimal media mix.
→ Enhancing retail infrastructure through merchandizing and promotional activities.
→ Collaborating in digital marketing activities on website and social media.
→ Providing ideas in developing new products by reviewing market trends and competitor product features and specifications.
→ Decisions to provide discounts, rebates and to liquidate end of life products.
→Market trends research, advertising and promotion media market analysis and insights.
→ Obtaining key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
→ Promotion media selection and devising collaborative marketing calendar with clients.
→ Acquiring ATL and BTL media statistics, quotations and rate cards from various media suppliers.
→ Developing brand marketing campaigns to communicate the mission and vision of clients.
→ Propose yearly and quarterly marketing campaigns and media strategies to the clients
→ Assessing the ROI and media affinity of branding and tactical marketing campaigns.
→ Prepare and review marketing communication activity reports and task completion status reports for clients.
→ Collaborating in digital and social media marketing campaigns.
Masters in Business Administration, Customer Relationship Management, Marketing Management, Financial Management.