Chief Executive Officer (CEO)
Topaz MENA
Total years of experience :30 years, 4 Months
Topaz MENA is WAYBACK BURGERS Master franchise and Brand developer in 28 Countries (MENA Region )
Responsible for hiring and sites selection, costing, pricing, contract reviewing, marketing calendars and marketing plans and implementing the organizational strategy for accomplishing business and operational targets. deals with franchisee by negotiating terms and conditions of each franchisee agreement and preparing development plans. leads the overall marketing strategy planning and identifies, selects, engages, and manages the vendor relationships while worked closely with them.
Spearheads the team consisting of a Legal Advisor, Brockers and consultants, Marketing Manager while handling the Operations, Training, HR, and admin related issues, logistics, and purchase of food and non-food products. Provides a new direction and thought leadership to the company, develops & implements strategies while managing the overall profitability of the operations. Ensures compliance with marketing and sales processes for maintaining business targets across company-owned markets.
Enhances market penetration across the target market segment by setting up an effective franchisee and distribution network. Plans, organizes, and manages the day-to-day running of the business to ensure smooth progress and spearheads the overall organizational and operational goals and initiatives. Streamlines processes for enhancing operational efficiency, service quality, and customer satisfaction across the organization.
Achievements:
►Acquired franchises and sub franchises for new brand Wayback Burger in MENA.
►Partnered with 6 major consultants for promoting the brand in MENA and actively involved in setting up two locations in Saudi Arabia and across 28 countries in the MENA region.
►Finalized agreements with KSA Eastern region, Republic of Sudan, Morocco, Kuwait,
Negotiate Egypt, Tunisia, Iran, Azerbaijan, UAE, Qatar, Bahrain, Erbil Iraq, Oman, Central & Western KSA, Georgia, and Malta
Franchisee Business Leader (FBL). Burger King® MENA.
Managed the franchisees across the Middle East & North Africa in compliance with organizational policies and procedures. He was responsible for developing business strategies, marketing plans, evaluating operational performances, and implementing follow-up action plans. Handled the hiring and sites selection, costing, pricing, contract reviewing, marketing calendars, and marketing plans.
Provided operational and business development support to 270+ Burger King® restaurants in the Middle East and North Africa. Implemented strategies like home delivery service in BK MENA (the Middle East & North Africa) by enhancing the profit margins. Channeled the franchisee team members in resolving operational issues and implementing the same in day to day business transactions.
Increased operation performance across all stores and implemented the guest trend program to get the best analysis for sales, staffing, the marketing calendar, and budgeting. Was involved in penetrating and setting up the brand in 3 new countries like Egypt, Oman, and Morocco in the last 5 years.
• Spearheaded the management of operations and maintenance of P&L across 102 units (in KSA) at four different regions (Central, Eastern, Western and South). He was responsible for conceptualization, planning, and implementation of innovative and cost-effective marketing communication strategies, support brand development plan for the entire brand portfolio.
Developed the vision, strategies, and tactics to support growing the brands’ equities, distribution, volume, and profitability. Enhanced organizational brand awareness by implementing various promotional schemes across the target market segment. Was engaged in coaching, training, and developing a direct report including overseeing annual brand plans, and driving project agenda. Executed effective remedial measures by highlighting the critical issues and other operational bottlenecks to the senior management and other stakeholders. Increased sales to accomplish a profit of 38% by adjusting prices and controlling costs.
Bahrain, Lebanon, Oman, and Qatar
Developed two new markets Lebanon & Qatar, four units. And one in Bahrain.
• Managed to increase profitability by controlling the food and labor cost.
• Adjusted and reorganizing the company organization chart result in turn around the business to be a profitable company.
• Mentored, coach and train unit’s managers in all aspects of OPS and other relevant admin tasks. With a strong incentive program for the winning teams.
Maximized business profitability
• Formulated and implemented effective business development strategies.
• Monitored national & international competitors.
• Mentored coach and train unit’s managers in all aspects of OPS and other relevant admin tasks.
• Identify new business opportunities throughout a proper implementation of (LSM) Local Store Marketing.
• Conducted a periodical performance appraisal for all managers of concern.
• Developed the outside catering concept with the brand and implemented throughout the region.
Maintained brand awareness.
• Determination and interpretation of OPS objectives and goals throughout units under controls.
• Achievement of sales and profitability targets as agreed with the GM.
• Set objectives to all units managers and assist them in achieving their goals.
• Developed and opened 7 new units at Jeddah and Meccah area.
• Setting a weekly, monthly, quarterly and annual budget. Teaching the manger how to use the P&L for their individual units to maximize profitability.
• Maintained and improved (QSC) quality, services and cleanliness.
• Ensure a proper level of hygiene, sanitation; safety & maintenance in restaurants e.g., fire prevention, safe condition of work, food handling and procedures, etc….
• Maintain authorized staff levels and ensure that all staff received through training in accordance with Burger King® standards procedures and further identify staff with potential for management development.
• Recruiting and inducting new staff members and keep an eye in training & career ladder.
• Ensure that security systems related to cash, stock and assets are effectively implemented and maintained.
• Coordinating with Burger King® international for the operational audits and the Customer Delivery Index.
• Ensured 100% customer satisfaction by consistently delivering the highest standard of the HQSC.
• Recruited and inducted new staff members and keep an eye in training & career ladder.
• Mentor, coach and train unit’s staff in all aspects of OPS and other relevant admin tasks.
• Ensured the maximum profitability throughout the proper control for the P & L.
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