كابي الزغبي

Developing and executing comprehensive digital marketing strategies that align with business objectives and market trends.
Overseeing multi-channel campaigns (Google, Meta, TikTok, Snapchat, and more) to maximize ROAS and drive measurable growth.
Managing digital marketing budgets efficiently to optimize customer acquisition costs and lifetime value.
Leveraging analytics and insights from GA, Looker Studio, and ad platforms to refine strategies and enhance performance.
Identifying and implementing innovative ways to enhance engagement, increase conversion rates, and boost loyalty.
Collaborating with cross-functional teams to drive marketing initiatives and lead the digital marketing function to new heights.

Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.
Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile, or local marketing campaigns.
Coordinate content platforms such as website landing pages and blogs.
Improve business site’s Google ranking by adding new keywords, analyzing, and optimizing web pages. Implement content development strategy for websites and blogs.

Relational Needs Coach
Trainer for individuals, couples & companies
Assist in developing & maintaining training content, exercises, presentations, and accompanying materials
Assist in mapping out training plans, designing and developing training programs

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Build and maintain the Social Media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spending and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch

Manage all online activity to traffic acquisition, sales, conversion, and a/b testing and reporting.
Develop and implement an E-commerce strategy to improve website performance.
Work with developers to improve website speed.
Work with the marketing team to improve quality and traffic acquisition.
Research the market to discover new trends and technologies to improve website performance.
Analyze various data to deliver top performance and achieve KPIs.
Manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing, and social media.
Performance report.

Own the delivery of end-to-end Digital Experiences.
Engage key organizational stakeholders across business functions to define and commercially prioritize a product/service roadmap.
Define insight & technology solutions that help shape product/service roadmap and work with partners to operationalize them.
Continuous improving the operational process and efficiency in the delivery of new digital developments.
Bring external perspectives and challenges to the business - monitor performance and strategic moves by competitors and peers, globally, bring in external experts, synthesize trends.
Coordinate and/or oversee seamless execution of digital agreements according to the specifications set out in a commercial deal.
Create or refine operational strategies in business-critical areas, e.g. review digital marketing channels - social.
Managing the digital volume engine strategy and its core elements.

Analyze digital data to draw key recommendations around website optimization
Conduct social media audits to ensure best practices are being used
Maintain a digital dashboard of several different accounts
Ensure that the brand message is consistent
Ensured that website content is accurate and up to date
Concept ideation and development of digital marketing tactics and ideas to build more robust and compelling campaigns
Assisted in evaluation of potential new digital vendors
Create and manage development timelines to align expectations and prioritize efforts with the Professional Channel
Create, develop, and execute inbound marketing campaigns using compelling content
Created daily, weekly, and seasonal reports on the web, email communications, and blog analytics
Develop and care about associates, build effective teams, help people be their best, value and manage diversity, and provide candid and constructive feedback

Responsible for the Lebanese, Saudi Arabia, Qatar & Dubai Markets
Maximize customer relevance and response
Develop digital transformation strategies for intense multi-channel experiences
Conduct thorough and continuous optimization across digital properties
Drive sales growth and improve profitability
Build and sustain brand trust and reputation among customers and prospects
Seamlessly manage content and processes across channels
Target the best campaigns to the best customers for the best outcomes
Responsible for planning and executing the digital marketing plan of the company
Analyzing, testing, and developing key enhancements to a high standard
Assist employees in determining margins, identifying resources, and assessing future potential business
Assist with the training of incoming Sales Managers and/or Sales Coordinators working within the venue Special Event department and serve as their mentor
Builds a high performing sales team by recruiting and selecting candidates and effectively onboarding new hires
A customer-centric mindset focused on building and improving customer relationships and utilizing value selling of our technologies to make a difference
Demonstrated track record of recruiting, training, coaching, motivating, and retaining successful employees and customers
Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results

Define project scope, objectives, milestones, and deliverables
Assign and follow up on projects
Identify resources required
Monitor the performance of project team members
Prepare and communicate project status reports
Ensure quality assurance procedures take place for all projects
Assist with developing new processes and tools that improve the performance and effectiveness of the project management delivery
Applied existing strategies to balance the elements of time, cost, quality, scope, risk, and resources
Provide input to Implementation Manager and Development Manager on Developer and Implementation Analyst resources for the purpose of yearly performance reviews

Actively participate in setting team/department objectives & ensure they are met
Create a roadmap for internal applications, actively design effective solutions for both technical and operational part of revenue bringing projects and utilize Support teams as a solution builder for business stakeholders
Demonstrated track record of enhancing customer satisfaction and improving support metrics while closely managing the costs of providing support services
Directly report to the Operations team; provide regular reports and solutions to the executives and other technical teams on system performance, platform health, merchant integration issues, application bugs, and feature requests
Identify and define the problem by analyzing
Lead and/or being involved in Global Strategic Initiatives

Advise the project manager on the complexities of planned work, including providing time and resource estimates in the planning of projects
Challenge established norms and innovate
Collaborate with my team on different approaches
Contribute to the success of my team and company
Develop, document, and advocate SOLID websites

Fulfilling service requests for Infrastructure Services using ITIL Framework (Incident Management, Change Management, and Problem Management)
Create documentation of software, systems, and solutions for multiple audiences (e.g., internal development engineers, testers, managers, and end-users)
Manage the configuration aspects of network devices such as configuration file management, inventory management, and software management
Monitor and test application performance for potential bottlenecks, identify possible solutions and work with developers to implement those fixes
Participates in feature workgroups to develop and improve customer-focused vehicle level features
Perform source code/versioning management function adhering to technical management guidelines

Support Services
Installed different operating systems
Installing different types of softwares
Hardware maintenance