Head of Marketing
ONLYMARKETINGJOBS.COM
Total years of experience :18 years, 2 Months
Nov 13 - Present ONLYMARKETINGJOBS.COM - Head of Marketing
• Ownership and delivery of the Company's marketing strategy and annual presentation to Company directors
• Company's internal and external communication channels (intranet, website, social media and public relations) working to plan and budget;
• The oversight and continued enhancement of the Company's brand;
• Embedding and maximising the Company's existing CRM capability (Sales force) and the continued management of the Sales & Marketing group's prospecting strategy;
• The management and development of staff in the Marketing function ensuring that they remain a motivated, engaged and capable staff able to deliver on the Company's marketing strategy;
• Overseeing the delivery of the Events and Communications campaigns focusing on customer needs;
• Responsibility for the development, marketing and launch of all new products.
• Oversight of all customer and market insight using this to provide the quantified business case for new product development and the long term market planning.
• Responsible for market segmentation analysis and company sales plan and internal reporting
• Interaction with decision makers and influencers within Trade Associations, NGO's and other bodies/association
Nov 12 - Nov 13 Purple Consultancy - Marketing Manager• Complete control of the marketing strategy and budget, monitoring spend and analysing response against views to continue development of ATL and online marketing
• Awards;
o MARA’s 2013 “Best Company video” (Winner) and “Innovation of the Year” (Highly recommended)
• Created and founded the first ever graphical job advert to be ran as a job advert
• Decision maker and lead in the process of a full company rebrand including change of logo colour, typography and internal/external assets
• Heading up our PR and creative team
• Lead and complete control over the production of a new company website including design, functionality, UX and SEO strategy
• Concept creation and management of videos including managing the team
• Social Media: Created a full social media strategy ensuring these are kept up to date and seeding relevant content into the different social platforms with ease. Including in this I introduced marketing tools such as Tweetadder to help add in candidate search via twitter
• Manage marketing campaigns and day-to-day activities
• Internal training and development with consultants on advertising and social media activity
April 12 - Nov 12 Canon Europe Ltd - European Brand Specialist
(6 month contract)
• Responsible for managing the creative and content of all marketing material across EMEA
• Responsible for monitoring and protecting the heritage of the brand across EMEA
• Supporting the ATL and BTL teams on all on marketing
• The main point of contact for all brand queries across EMEA
• Presenting to senior management and stakeholders
• Responsible for the maintenance and running of the Brand section on the Canon intranet site
• Producing monthly reports for BMC meetings
• Create, present and train all staff, marketing staff and agencies on brand identity and brand management
• Project manager of the following;
o Building and creating brand guidelines for EMEA
o "Super User" of the implementation of the new digital asset management system
o Brand auditing
o EMEA Agency roster leader, checking performance and taking action
o Corporate merchandise range for EMEA
July 08 - April 12 NESTLE - Brand Marketing Manager UK/ Eire & SA
• Complete control of the marketing strategy and execution of the PowerBar brand in the UK/Eire & SA
• Responsible for the budget spend across all marketing streams
• Analysing all campaign performance to return maximum return on investment
• Producing monthly reports for the Country Manager
• Lead negotiator on RSSP and POS with all the major retailers
• Heading up all new UK product launches
• Handling our distribution outlets in Eire
• Developing direct communications strategy to achieve consumer retention
• Managing the daily flow of marketing resource including sales, press and events.
• Managing the negotiations and appointment of sponsors for brand association.
• Heading up brainstorming ideas with our graphic design agencies to come up with marketing material
• Event activation for the UK - Tour de France and World Ironman Series
• Supervision of the development of all channels promotional material and the process of generating awareness of their promotions.
• Making sure all marketing material is aligned with brand identity and strategy
March 06- July 08 RIVER LTD -Business Development Manager (Holland & Barrett group)
• Selling full portfolio creative concepts to client direct
• Responsible for ensuring ad revenue targets are hit
• Complete control and responsible for the sports nutrition portfolio
• Presenting new ideas and proposal to clients direct and agencies
• Writing proposals for all new business clients
• Creating business plans for new product launches with a UK retailer to make sure they make the best impact on their launch
University of Plymouth 2002-2005 Degree: Retail Management & Marketing HND - pass
John Kitto Community College, Plymouth, Devon 1995-2002 A-Levels: General Studies Law Business Studies GCSEs: English Language, English Literature, Mathematics, Physical Education, Business Studies, German, Media Studies, Biology, Physics, Chemistry
