Garo Nareg Garabedian

• In charge of Furniture & Equipment, tools, accessories, and
disposables categories, developing pricing strategies and
managing category performance.
• Analyzed market trends and consumer behavior to
optimize product assortment and boost sales.
• Collaborated with teams to drive category growth and
maintain a competitive market position.
• Analyze sales data to track product performance, optimize
inventory, and make data-driven purchasing decisions.
• Collaborate with procurement, sales, and marketing teams
to launch new products and execute promotional strategies.

• Identified new business opportunities, developed
relationships with potential clients, and negotiated contracts.
• Collaborated with sales management to develop and
implement effective sales strategies aligned with
organizational goals and market trends.

• Developed and executed marketing strategies to enhance
brand visibility and drive sales for a diverse portfolio of food
and beverage brands, including Ahmad Tea, Voss, Acqua Eva,
Snapple, Rauch, and eight other brands.
• Managed Point of Sale Materials (POSM) initiatives,
ensuring effective deployment at retail locations.
• Conducted market research to identify consumer trends,
providing valuable insights for strategic decision-making.
• Collaborated closely with cross-functional teams to launch
successful promotional campaigns and events for each
brand, ensuring alignment with brand objectives and
customer expectations.