Digital Account Manager
SutraMagnus Advertising
Total years of experience :14 years, 8 Months
1. Planned and managed budgets in excess of US $ 250, 000
2. Developed 3-4 digital media strategies and campaigns each quarter
3. Collaborated with advertising and promotion managers to promote products and
services
4. Developed and implemented policies, procedures and process improvement initiatives to
1. Devising strategies to drive online traffic to the company website
2. Tracking conversion rates and making improvements to the website.
3. Developing and managing digital marketing campaigns
4. Utilizing a range of techniques including paid search, SEO and PPC
5. Overseeing the social media strategy for the company
6. Managing online brand and product campaigns to raise brand awareness.
7. Managing the redesign of the company website. 8. Improving the usability, design, content and conversion of the company website.
9. Responsibility for planning and budgetary control of all digital marketing.
10. Evaluating customer research, market conditions and competitor data
11. Review new technologies and keep the company at the forefront of developments in digital marketing
2014
improve retention rates and increase customer satisfaction
5. Effectively managed departmental expenses to stay within allocated budget
6. Generated and distributed daily reports and order acknowledgments to appropriate
personnel.
7. Planned and executed Pan GCC Media campaigns
8. Prepared detailed marketing forecasts on a daily, weekly and quarterly basis
9.Worked effectively in a heavily cross-functional, fast paced environment.
10. Established and managed a highly successful e-commerce campaigns, selling online to
end consumers (B2C) and corporations (B2B)
11. Boosted revenue by negotiating Paid Search (SEM) advertising campaigns with Yahoo,
Google, and MSN PPC
12. Delivered lead generation campaigns consistent with low junk rate and high
conversion rate
13. Managed multi-channel budgets and ensured effective tracking to measure and
provide regular reporting and insights on campaign performance acquisition and
engagement.
14. Defined social media key performance indicators and implemented enterprise-level
measurement, analytics, and reporting methods for continuous improvements
Digital
1. Identifying and approaching prospect clients, capable of heavy spending related brand
building measures
2. Analysis of product related & service issues of clients related to creative’s and planning
3. Meeting new and existing clients on regular basis and keeping proper follow up to
ensure timely submission of advertising co laterals.
4. Creative and strategic presentations while pitching for new clients, keeping in mind the
flavor of each brand and topping up proper spices to bring them into limelight
5. Planning & coordinating a team of business sources and servicing personals
6. Conducting sales promotion campaign, and various
1. Interacting with prospective clients and converting them to our members
2. Selling membership of various packages for a family holiday experience for a respected
period of time
3. Coordinating all After Sales issues for smooth functioning of service operations
4. Rigorous follow up with customers related payment issues
Mass Media specialization in Advertising and Mass Communication
Completed 10+2 with 71.5% grade in Commerce Studies from Maharashtra State Board in 2007
High School