Principal Partner Digital
GroupM
مجموع سنوات الخبرة :14 years, 8 أشهر
• GroupM is Indonesias most prominent media investment and advisory business.
• I consult with the C-suite, Investors, and Government Institutions on Digital and full-funnel marketing, connecting Media with tangible business outcomes.
• Promoted to Head of OpenMind a new Agency under WPP to lead Nestle and other Technology clients. Managing a team of more than 35 people.
• Structured a partnership between Spotify and one of the prominent Local Tech audio platforms in Indonesia to grow Sales and drive efficiency.
• Led the launch of a new Esports IP collaborating with Shopee, Unilever, and Garena. In three months raised US$1M in sponsorships.
• Managed paid, owned, and earned media, investing globally to drive business in the Asia Pacific across a Portfolio of 30 Brands, Marriott Bonvoy Loyalty, Food and Beverage, Online Travel Agencies, and B2B.
• Managed internal digital marketing and extended media agency teams driving online and offline business results, including Revenue, Return on Investment, Brand Preference, Loyalty Signups, and member activation.
• Featured on Think with google video: Here
• Grew Digital Marketing Revenue by 30%+ YoY despite COVID-19 impacting demand. Implemented audience centric, app-focused marketing, increasing returns on media by 200%.
• In 5 months, I built a new $30M+ Food and Beverage omnichannel digital business, collaborating cross functionally between the Continent, Property, Area, and strategic digital partner teams.
• Managed the most extensive portfolio on the large client business team, Digitizing businesses like Marriott, Duty-Free Shopping, Sands, and Shangri-La globally and in China.
• Activated search, Display, Video, Martech, and Cloud solutions. With Sands China published an industry-leading case study on developing predictive models to identify high-value shoppers using 200+ real-time variables.
• Was among the first teams in the Asia market, opening the Indonesia office in 2013. Partnered with clients to define how to measure social and digital analytics and evolve attribution beyond the last click.
• Developed and implemented a procurement technology to help companies reduce costs by enabling suppliers to compete in an open market auction. Hired and trained new sales representatives for the company.
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