Senior Consultant Digital Marketing
Capgemini India Pvt Ltd
Total years of experience :22 years, 5 Months
Joined as Assistant Manager in the KM team with Patni Computers Pvt Ltd and went through the organizational changes and its challenges after the M&A with IGATE and later with Capgemini.
Handled a wide range of roles through the 3 organizations in Enterprsie Social Collaboration, Delivery Consulting, Stakeholder Management and Branding and Promotion. Managed the entire K-Café
industry event and its promotion through social media channels.
Consulting to the BU and delivery teams to plan execute strategy on EKM and content marketing.
Capgemini Brand Champ Influencer part of the social advocacy program
Proficient in Branding & Promotion, consulting to delivery, social media marketing,
internal communication, mentoring, event management and content management.
Currently working as a Sr. consultant with FSSBU
Started as Asst. Marketing Manager, the role included managing the inside sales team, web marketing, campaign designing, market research and making value propositions for Roamware’s products for the niche market.
Track and maintain the marketing and CRM leads databases of various events. Sanitizing it for further client prospecting at various telecom events.
Business Development and demand generation for Data roaming solutions, Mobile Financial Services and Digital Media solutions globally.
Proficient in web marketing, inside sales, team management and campaign management for telecom industry.
Create and maintain global marketing repositories and related knowledge tools to assist the EU&C marketing and sales teams globally. Help the community with easy and quick access to reusable knowledge objects for sales and marketing pursuits.
Maintain Lotus Notes, Microsoft SharePoint and Drupal based Web 2.0 databases of content - taxonomy, tagging keywords and content management.
Gather market intelligence from Market analyst websites (Gartner, Forrester Research, IDC etc) and leverage knowledge databases for sales pursuits.
Worked directly with the sector stakeholders as a SPOC to ensure that all the community repositories reflects latest marketing content in the areas of References, marketing collaterals, thought leadership, sales toolkits and newsletters.
Proficient in working in a global role liaising with cross functional sales teams, marketing content management and support, RFP and training.
Work involved generating leads and marketing support for various Business Units of Patni through extensive business research, competition analysis, proposals, presentations, managing CRM and content for future marketing activities.
Identify of industry events. Inside sales for various BU’s are for North America and UK geography. Email campaign, managing webinars and maintaining knowledge content for all the business development activities. Knowledge transfer activities for management trainees from various business units.
Proficient in lead generation, building database and marketing support.
Work involved extensive web research. Primary research for prospective clients for
web development, hosting, domain registration and other services. Generating leads
through web marketing campaigns for domestic and international clients.
* Developed sales and marketing training materials and imparting knowledge to team
members.
Achievements
* Created an industry platform for the KM practitioners to share and collaborate called
Digital Marketing Analytics in Practice an online non-credit course authorized by University of Illinois at Urbana-Champaign and offered through Coursera
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory Online Coursera course
Marketing in a Digital World online course from Coursera
Advanced Program in Social Media Marketing from DMTI, Mumbai – 2015. A Certified Social Media Marketing Expert.
Full time program
