Executive - Direct Sales
Orange County luxury resorts
Total years of experience :1 years, 0 Months
Client acquisition and lead generation.
! Convert leads to repeat guests through positive referrals and cold calls
! Client database management on Sugar CRM and customer support.
! Superior client service by ensuring customised experience for every guest.
Highlights: Constantly liaising with clients and different teams. Ensuring timely deliverables and updating the status to the Account manager
! Worked with five brands out of which three brands belonged to the SABMiller portfolio -Hayward 5000 beer, Knockout beer and Royal Challenge beer, Adani Wilmar groups’s Fortune cooking oil and Titan eye +.
! A single point of contact for Titan eye +, India clients and the agency during the press campaign.
• Negotiating with the client and the studio regarding the details of the campaign
• Obtaining approval and modification from client
• Delivering artworks to media planning agency within stipulated deadlines.
! Competition analysis for Fortune cooking oil’s TV campaign
Highlights: Competition monitoring, Market research, and ground event execution
! Assisted in organising and liaising with education institutions to persuade students to participate in
below the line campaigns ‘Kombumela’.
! Following up with printers for studio branding and assisted in theatre branding as a part of their above
the line campaign
! Assisted, Mirchi activations team for their corporate event “TATA DOCOMO DO THE NEW CORPORATE CHALLENGE”
Dissertation: “A case study to understand the effectiveness of Geofencing application in the food court of the shopping center.”- A nested case study where the focus was to analyse the implication of Geofencing (a form of geo-location targeting) on two malls, in order to study its impact on another shopping center. Supervisor: Dr. Mike Molesworth
Dissertation: “Effectiveness of digital media in experiential marketing.” a study at Ogilvy and Mather – In this study the main objective was to understand how consumers would react to digital media such as augmented reality and OR codes, as a platform to experience the brand. Elected as the joint secretary (student union) at Mount Carmel Institute of Management • Proposed and introduced weekly quizzes and group discussion to help students during the interview process • Organised the national level management fest ‘Diakrisi’