Genevieve Saab

Leading the agencys social media division, driving strategic growth, creativity, and measurable impact across global and regional
brands. Overseeing strategy, content, and performance across all digital platforms to deliver results-driven creative initiatives and
build lasting client relationships.
• Grew agency social media revenue by 34% year-over-year through cost reduction and strategic client acquisition and retention.
• Led viral campaigns and accounts generating more than 172 million impressions, 500k+ followers and driving 47% lift in engagements.
• Expanded agency footprint by 25%, establishing new revenue streams through 360° marketing consultation, digital and
performance marketing, content production, campaigns, and more.
• Developed team, structure and processes to streamline and strengthen inner and cross departmental collaboration and efficiency.

Key Accounts: Amaru, Aura Bakery & Café, Barasti, Bellini Café, bkry, Bulgari Il Ristorante - Niko Romito, Diageo, Hutong, Jamavar,
Jonas Burger, Lazy Cat GCC, LDC, Mimi Mei Fair, Number Five, Orijins, Paris Paradis, Peaches & Cream, Pitfire, Roadster Diner,
Salmon Guru, Salmontini, Silly Goose, Soulgreen, St. Pierre Groupe GCC, WatchHouse UAE + more.

Led multi-brand 360° marketing strategy across the groups hospitality portfolio. Directed campaigns, public relations, events,
partnerships, and digital activations to enhance brand visibility and profitability.
• Built and led the first in-house marketing department from the ground up.
• Increased digital visibility and engagement by 93% across all brands.
• Developed and launched 1 new homegrown brand/venue achieving 11 consecutive sold-out weeks, 30+ media features, and
multiple awards and nominations.
• Expanded revenue streams and visibility by launching external catering and mobile brand extensions (+84% revenue).
• Strengthened strategic partnerships and media relations by 61%.
• Created multiple new in-house activations, promotions and events increasing footfall and revenue by 21%.

Directed B2B and B2C omni-channel marketing for Lavazza and partner brands, spanning e-commerce, digital advertising, branding,
events and sponsorships.
• Boosted engagement, leads and conversions by 31%.
• Drove a 67% increase in sales through global delivery expansion and website/marketplace optimization.
• Optimized digital integrations and customer journey (+56% visibility).
• Secured 4 premium sponsorships and partnership deals.

Managed 360° marketing operations across F&B, retail, and entertainment, aligning local strategy with global objectives.
• Elevated digital landscape, performance and engagement by 61%, media relations and reach by 82%
• Cut marketing costs by 57% while maintaining 73% ROI.
• Created 10+ internationally adopted campaigns and initiatives.
• Developed and led the planning and execution of 4 new F&B and retail venues.
• Designed and led global MIT training program for new marketing managers internationally.

Oversaw integrated marketing and campaign strategies, creative direction, and brand consistency across all channels.
• Improved digital landscape, traffic and engagement by 48%, media relations and reach by 77%.
• Reduced spend by 53% while maintaining 76% ROI.
• Created additional revenue streams via external stakeholders.
• Created 10+ campaigns and initiatives adopted on a global scale.

Directed marketing, public relations and event conception and execution across various high-profile nightlife and F&B venues.
• Increased digital landscape, traffic and engagement by 48% and media reach by 71%.
• Reduced spend by 49% while maintaining 87% ROI.
• Developed and led the planning and execution of 3 new venue openings