Group Marketing Manager
VKD Hospitality Group
مجموع سنوات الخبرة :11 years, 5 أشهر
Development and execution of 360-degree comprehensive marketing and communication strategies, budgets and plans to build awareness, identify new opportunities, and increase revenue streams, profits and market share across all outlets and company activities, while ensuring optimal allocation of resources to achieve maximum ROI. Direction, supervision and development of marketing team to maintain efficiency and high-quality output. Creation and execution of marketing campaigns, events, branding, and communications across multiple channels for all outlets to drive customer acquisition, retention, visibility and awareness. Direction and management of external agencies, public relations, media, strategic partnerships and collaborations. Analysis of market and competitor research, marketing performance and metrics, emerging trends, and consumer behavior to identify, adjust, adopt and create innovative marketing initiatives and best practices to meet and exceed creative and business objectives. Collaboration with internal stakeholders to understand specific marketing needs and develop tailored and effective strategies.
Increased digital & social landscape, SEO & SEM, analytic reporting, traffic and engagement by 93%.
Developed & implemented 1 new homegrown brand & venue opening resulting in a sold-out venue for 11 consecutive weeks, 32 media pieces with a circulation of 8, 678, 870, numerous awards & nominations. Currently in preopening phase for 3 more.
Launched external catering and mobile stand increasing revenue streams and brand visibility by 84%.
Developed, built and led previously non-existent marketing department.
Increased strategic partnerships, brand collaborations, media relations and awareness by 61%.
Conceptualized & implemented multiple new in-house activations, promotions & events increasing footfall & revenue by 42%.
Strategic planning, direction, execution and management of all B2B and B2C marketing, communication, branding, activations and events including e-commerce website, marketplaces, omni-channel content, SEO and SEM, digital ads and performance marketing, social media, traditional and sales collateral, promotions, sponsorships, collaborations and business development across multiple brands and product ranges. Creative campaign conception and implementation increasing engagement, conversions and leads.
Corporate identity design and management, establishment and structuring including departmentalization, task allocation, portfolios, SOPs, accounts setup and optimization, consistent messaging and visibility enhancement.
Increased engagement, conversions and leads by 31%.
Successfully spearheaded and implemented global delivery expansion increasing sales by 67%.
Managed platform transference and multiple integrations improving visibility and customer journey by 56%.
Secured 4 top-tier branding and sponsorship opportunities.
Creation, management and execution of multi-sector (food, beverage, retail, music, entertainment, events, philanthropy) business development and marketing plans, budgets and strategies in alignment with local and international goals and quality management efforts while showcasing ROI and increasing sales and awareness via successful initiatives and analytics. 360-degree marketing including traditional, digital and performance marketing, content and campaign creation, social media, CRM, communication and media relations, advertising and strategic alliances.
Increased digital & social landscape, SEO & SEM, analytic reporting, traffic and engagement by 61%.
Reduced budget, costs and spend by 57% while maintaining an average ROI of 73%.
Created 10+ campaigns and initiatives that were utilized on an international level.
Increased strategic partnerships, media relations and awareness by 82%.
Successfully implemented 4 new venue openings (F&B and retail).
Spearheaded the MIT (Managers In Training) program to train new managers from across the world in HRC marketing practices.
MARKETING & EVENTS MANAGER \[09/17 - 07/18\]
SR. MARKETING & EVENTS EXECUTIVE \[06/17 - 09/17\]
MARKETING & EVENTS EXECUTIVE \[01/17 - 06/17\]
Conception, production & management of brand guidelines, collateral & content creation; social media, traditional & digital marketing & communications; Marketing, promotional & strategic plans; Market research, financial procedures, budgets & critical paths; Events, themes, decoration, entertainment; Partnerships, sponsorship & cross promotion.
Increased digital & social landscape, traffic and engagement by 48%.
Reduced budget, costs and spend by 53% while maintaining an average ROI of 76%.
Created 10+ events, campaigns and initiatives that were utilized on an international level.
Increased strategic partnerships, media relations and awareness by 77%.
Conception, execution & management of events, production, collateral, social, traditional & digital marketing & public relations across all venues. Business development & management of marketing plans for the largest nightclub in Dubai.
Increased digital & social landscape, traffic and engagement by 48%.
Reduced budget, costs and spend by 49% while maintaining an average ROI of 87%.
Increased strategic partnerships, media relations and awareness by 71%.
Successfully implemented 3 new venue openings.
B.S. in Hospitality & Tourism, emphasis on Event Management