George Mazarello, Inside Sales Manager (Product line Specialist)

George Mazarello

Inside Sales Manager (Product line Specialist)

DistributionNow FZE

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Electrical Engineering
Experience
16 years, 9 Months

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Work Experience

Total years of experience :16 years, 9 Months

Inside Sales Manager (Product line Specialist) at DistributionNow FZE
  • United Arab Emirates - Dubai
  • June 2015 to January 2021

Highlights:
• Successfully got a cable manufacturer technically approved in Dubai Petroleum Est.
• Secured and managed agency contract with R Stahl and Unika Cables.
• Bagged the company award for providing exceptional customer service.
• Distinction of reviving the business with Dubai Petroleum with annual revenue of approx. $ 400K from nil.

Responsibilities:
• Led the inside sales staff and worked together with 2 BDMs for managing the electrical division of the company.
• Set weekly, monthly and/or quarterly sales goals for the inside sales team, monitored actual sales and sales leads, kept track of sales and generated reports covering sales forecasting, goals and results.
• Led sales forecasting, market trend evaluation, competitor analysis and developed campaigns to drive sales growth.
• Developed strategies along with sales team to prospect and qualify potential customers within the assigned region.
• Implemented effective sales promotion plans and acquired maximum key accounts in specific markets leveraging market knowledge.
• Developed and managed high commitment relations with manufacturing partners and key accounts.
• Coordinated with suppliers and managed the supply contracts to ensure that the inventory is maintained at the optimal level and KPI’s are met.
• Generated detailed sales reports on a monthly basis for senior management review to measure the departmental performance as compared to the target performance objective.
• Established a direct relationship with electrical product manufacturers /distributors whose product scope fits into DNOW’s core oil and gas focus and whose global footprint can gain DNOW increased market share within the entire O&G space.
• Rendered product line support to the company’s regional offices in Oman, Saudi, Egypt and India.

Inside Sales Manager at National Oilwell Varco
  • United Arab Emirates - Dubai
  • May 2012 to May 2015

Projects Handled:
• Lamprell Energy - Cable Management Contract (Increase in sales from $ 300K in 2010 to $ 1.3mio in 2011)
• NOV-Fabtech JV - Supply of Electrical Products (Approx.$ 1.9mio)
• BP Iraq Contract - Supply of Electrical Products (Approx. $ 3mio)

Highlights:
• Successfully secured startup orders in 2011.
• Strategically increased sales revenue from $ 2.3mio in 2010 to $ 7.8mio in 2011.
• Completed ‘Managing for Performance’ course in line with the company’s career development initiatives.
• Efficiently managed the Cable Management contract with Lamprell, and NOV-Fabtech.

Responsibilities:
• Developed and executed effective inside sales strategies in line with the overall business strategy and directed the inside sales team to achieve sales targets for the company products.
• Managed day-to-day activities of inside sales with a focus on building long-term customer relationships.
• Responsible to vet new customers, maintain and develop existing accounts; focused on meeting/exceeding the target set in terms of contributing and generating revenue for the department.

Sales Engineer at National Oilwell Varco
  • United Arab Emirates - Dubai
  • August 2010 to May 2012

• Promoted products and services to customers and negotiated contracts with vendors.
• Co-ordinated supplier relations, monitored their performance, and scrutinized and analyzed inventory re-order levels to ensure that supply chain recommendations are in line with sales plans.
• Recruited, trained and mentored sales teams to post high sales figures, provided guidance to achieve assigned targets, reviewed sales reports, and recommended performance improvement measures to enhance business results.

Sales Engineer at DME Cables FZCO (Formally Draka Middle East)
  • United Arab Emirates - Dubai
  • September 2007 to July 2010

Projects Handled:
• Single Buoy Moorings, Talisman MOPUstor (USD 4.5mio)
• Petrofac E & C, British Gas Hasdrubal Terminal, Tunisia (USD 2mio)
• Gulf Marine Services, GMS Endurance & Endeavor (USD 1mio)
• Dodsal Engineering & Construction, Ras Laffan Common Cooling System Phase II (USD 2.5mio)

Highlight:
• Developed effective marketing strategies based on extensive market research and analysis to expand the company’s business in the Indian market.

Responsibilities:
• Oversaw daily sales and tendering activities in coordination with the manufacturer’s technical specialists (Draka and TMC).
• Reviewed RFQs, conducted technical analysis, managed negotiations and accordingly finalized suppliers, associated contracts/agreement clauses as per organizational policies and procedures.
• Prepared and delivered technical presentations explaining products/services to existing and prospective customers.
• Liaised with clients to understand and analyze project’s cabling requirements, accordingly recommended suitable solutions in compliance with the established technical specification and quality standards.
• Monitored and ensured that bid documentation is technically, commercially and legally reviewed.
• Prepared technical documentation, verified product certifications, and reviewed vendor data books and other quality records as per the specified project requirements.

Sales Engineer at Roxar Flow Measurement (Emerson)
  • United Arab Emirates - Dubai
  • November 2005 to September 2007

Projects Handled:
• Indigo Petroleum(Worley Parsons), West Bukha, Block 8 (USD 2mio)
• Saudi Aramco, Safaniya field, Kursaniyah Field, Kurais Field, Shaybah Field, Qatif Field (USD 8-9mio)

Products Handled:
• Multiphase Phase Flow Meter
• Wetgas & WaterCut Meters
• Oil-in-Water Monitors
• Corrosion & Erosion Detectors
• Flaregas Meter
• Downhole Pressure & Temperature Gauges.

Responsibilities:
• Managed key accounts and identified potential clients, contacted them, understood their requirements and provided required products/services.
• Prepared quotations reviewed tender/bid documents and recommended requisite solutions to the contract and technical departments prior to submission of quotations.
• Followed up with the clients on the status of the submitted quotes, order probability and expected order dates.
• Rendered after-sales service to customers in case of malfunction of products under warranty.
• Traveled in the Middle East region to conduct client visits, arranged seminars and attended several conferences/ exhibitions for promoting a positive image of the company.

Sales Executive at Daewoo Electronics Middle East FZCO
  • United Arab Emirates - Dubai
  • May 2004 to November 2005

Education

Bachelor's degree, Electrical Engineering
  • at Michigan Technological University
  • January 2003

Bachelor's Degree in Electrical Engineering Electronics & Wireless Communication GPA: 3.14/4.0 Academic Research Projects:  Developing a Wireless Tool-Time Tracker for Bechtel Corporation in compliance with OHSA standards (2002 - 2003) o Track tool usage in large workshops and construction sites as well as update tool inventory to a portable device using a wireless network.  Wireless Network Security (2002) o Encryption & Network Protocols for 802.11 & WAP systems. o Security testing of IEEE 802.11 WAP-enabled wireless networks.

Specialties & Skills

Market Research
Product Management
Business Development
Sales and Marketing
Strategic Planning
Market Share Development
Team Building & Leadership
Customer Service
Tendering/Bidding
Liaison and Coordination
Profit/Revenue Growth
Negotiations/Deal Closure
Supplier/Vendor Relations
Competitor Analysis
Key Account Management

Languages

English
Expert

Training and Certifications

Wireless Communication, Signal Processing, Electromagnetics (Certificate)
Electrical Energy Systems (Certificate)
Electric Circuit Analysis, Solid State Electronics, Electronic Applications (Certificate)
Digital Systems & Logic Design, VLSI Design, Microprocessors (Certificate)