Sales Development & Marketing Manager, Surgery Implants & Medical Devises
AXION HEALTH LTD
Total years of experience :23 years, 8 Months
Lead partnerships all around the world, both in commercial and marketing aspects, developing existing and expanding through new collaborations. Synthesize monthly, quarterly, and annual reports on progress and development. Network effectively with local and international level clients and develop strong professional relationships. Design and implement new commercial procedures adapted to the business model and company’s identity, setting up and implement new strategies for Sales and Marketing Divisions.
Lead aspects of newly expanding operations in country for B2B - B2C - EOPYY customers. Synthesize monthly, quarterly, and annual reports on progress and development. Network effectively with local clients and develop strong professional relationships. Ensure deadlines are met and budgets are maintained. Adapt the business model to company’s identity, setting up and implement, Unified price list, Unified Commercial Policy, Specific Protocols & Procedures for B2B / B2C customers & orders, Procedures for Inventory follow up, Reevaluation of all current collaborations, Set up new collaborations, Forecast whorehouse model, Finalize and Activate “Patient Agreement” contract, Marketing initiatives regarding site update - Google search / display endorsement, New unified procedures for each division following up the everyday business, Everyday Offices Expenses protocol, Unified procedure for Overtimes and 24hours services.
Incorporate company policies and procedures for business unit operations. Monitor and review projects. Create new business and commercial strategies. Lead, manage and deliver relevant budgets and financial reports. Set up the business unit’s strategies for promotional activities. Lead on developing activities for all channels, including digital, to meet organizational targets. Analyze and explore market trends. Lead on implementation, reporting and reviewing of the strategic and operational sales & marketing plans to drive sales and revenue. Lead Business Development for expanding company’s portfolio Collaborate with other divisions (Sales / Marketing / Medical / R&D) to develop plans for launch of new products. Coordinate with other heads of departments, integrating objectives and ideas for organizational growth. Coach and mentor sales team.
Launched 7 new products (MD) with an increase in sales 16% vs plan
Re organize the sales team based on market dynamics and customers potentiality data
Set up a Nationwide plan for business expansion and profitability increase
Support Marketing division in designing a new Social Media strategy to promote the OTC portfolio
Design a unified model for promoting all Rx - Non-Rx & OTC products in Doctors and Pharmacist simultaneously, in the base of increase Brand Awareness and Sales amplification
Led a new division reorganization, setting a solid customer base in Greek market, supporting and enhancing, at the same time, a third-party collaboration in Cyprus. Coordinate and led sales and marketing team to improve business performance and maximize company’s revenues. Designed, implemented and monitored business, marketing and strategic plans (budgeting, forecasting, commercial / pricing policy, promotional strategy) and handled major customer accounts. Actively involved in recruiting and coaching employees in all divisions, monitor expenses, handle supplies and quality assurance.
Designed and implemented new promoting strategies for existing products resulting in a 60% increase in sales
Increased customer base by 40%
Signed agreements with existing and new partners for product portfolio expansion on a national and international level
Developed marketing strategies, participated in strategic and tactical planning, formulated marketing and sales tactics and provided on-market support for products.
▪ Achieved business plan for entire Cardiometabolic portfolio and increased sales from 10% to 24%
▪ Relaunched anti-hypertensive drug resulting in a 10% sales increase
▪ Successfully relaunched Atrial Fibrillation drug with a 17% increase in sales; supported Cardio Vascular groups with marketing responsibilities for all community products portfolio
▪ Designed and implemented new promoting strategies which not only resulted an 24% increase in sales but also to the adoption of this strategy as the basis for the company’s global campaign
▪ Led the implementation of the PERSEAS (Prospective Evaluation of cardiovascular Risk Surrogates in Elafonisos Area Study) which laid the foundations for the company’s initial CSR program
Managed the accounts for 16 Public, Military and Private sector hospitals, promoting a drug indicated in Heart Failure, achieving an increase in sales by 87% vs previous year
Handled a portfolio, including drugs indicated for Hypertension, Lipids, Diabetes, Obesity, Respiratory Infections in areas of responsibility both within Attica and beyond and achievement of sales targets in total.
Managed the Cardiometabolic portfolio, including drugs indicated for Hypertension, Lipids, Heart Failure, Quit Smoking, in areas of responsibility both within Attica and beyond and achievement of sales targets in total, increasing the visibility and awareness of the particular pharmaceutical products and maximized sales growth.
ERP Consultant - Sales Manager
Assistant Accountant
• ΕΕFΑΜ & University of Piraeus - AC, Strategic Pharmaceutical Marketing
• T.E.F. of Athens - School of Economic Management - Bachelor of Business Administration