george menassa

Trading Company

Unidrug is a manufacturer of hygiene products (tissues, detergents, soaps, air fresheners) focused on the institutional and
corporate markets in Lebanon.
➢ Assessed and identified new opportunities for growth in current and prospective markets.
➢ Established the company’s goals and objectives.
➢ Performed regular employee evaluations to determine areas of improvement.
➢ Designed business strategies and plans to meet the company goals.
➢ Assessed overall company performance including the quality of production.
➢ Achieved growth and hit sales targets by managing the sales team.
➢ Designed and implemented a strategic sales plan that expanded company's customer base and ensured its strong
presence.
➢ Managed recruiting, objectives setting, coaching and performance monitoring of sales representatives.
➢ Ensured warehouse and distribution meeting KPI’s.

Managed Operations and Business Development for M+M HECHME LOGISTICS SAL (M+M), a logistics services provider
in Lebanon using the most advanced tools. M+M operates out of a state-of-the-art Distribution Center in Northeast of
Beirut.
➢ Supervised new and existing Customer Relations efforts. Accounts include the leading FMCG companies in Lebanon.
➢ Had actively worked to launch and develop the customer portfolio.
➢ Ensured that all operations are supervised and accomplished within established KPIs and QCs processes.
➢ Was directly involved in implementing best practices as required by M+M’s JV partner in Lebanon, Expeditors. Prepared
and participated in QC audits conducted by Expeditors and worked on remediation.
➢ Ensured current and accurate inventory control for each account.
➢ Developed reports to monitor the efficiency and cost-effectiveness of the operational procedures and of the utilization
of the facility.
➢ Monitored all distribution services including receiving, storing, shipping, handling returned/damaged goods,
maintenance, and administrative activities to ensure customer requirements are met in an efficient manner.
➢ Audited operations to ensure service standards are being met.
➢ Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials;
evaluating options; resolving internal priorities; recommending equity investments.
➢ Led Project management, Facility planning and Layout design projects
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Georges Y.Me nassa
➢ Conducted sales presentations to customers presenting the company and its services. Closed new business deals by
coordinating requirements; developing and negotiating contracts, integrating contract requirements with business
operations.
➢ Was responsible to maintain an existing customer database through regular sales visits and undertake sales calls to win
new business.
➢ Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining
personal networks; participating in professional organizations.
➢ Ensured workplace health and safety requirements are met and take responsibility for the security of the building and
stock.
➢ Ensured productivity targets are met and maintain computerized administration and automated storage and retrieval
systems.
➢ Managed teams of 185 warehouse people and drivers in addition deal with personnel issues such as the recruitment,
training and discipline of staff.

Maison De La Viande is a company specialized in meat products and readymade meals. It catered to the food retail and
catering industry. Launched, organized and worked to expand the business to achieve customer demands

Societe Gannage is an ISO certified company that sells high-tech medical and medico-aesthetic products and machines. It is
constituted of 6 divisions (aesthetic and physiotherapy, imaging, dental, patient healthcare, derma and pharma, sports and
dietary).
As the Business Unit Developer of the aesthetic and physiotherapy division, prepared yearly business plans. Developed and
implemented sales strategies. Conducted sales meetings, defined gaps, and closed sales deals. Attended exhibitions
worldwide.
➢ Managed a team of 6 sales representatives. Assigned sales targets and tasks, helped manage their territories.
➢ Identified trendsetter ideas by researching industry and related events, publications, and announcements; tracking
individual contributors and their accomplishments.
➢ Protected organization's value by keeping information confidential.
➢ Entrusted with selecting new products and machines, and negotiating with the suppliers. October 2010 to October 2011

Rootica is a manufacturer and importer of furniture manufacturing materials (timber, veneer, paints). As a

Managed the corporate sales accounts (hotels, companies, banks and restaurants) in Greater Beirut. Duties included
introducing the company’s products in the market, maintaining accounts, and collecting payments. From joining the
company until leaving, yearly corporate sales volume grew from $180, 000 to $750, 000.
➢ Kept management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and
monthly and annual territory analyses. Recommends changes in products, service, and policy by evaluating results and
competitive developments. Resolves customer complaints by investigating problems; developing solutions; preparing
reports; making recommendations to management.
➢ Managed Unidrug’s effort to secure ISO 9001 certification. Conducted internal audits to detail progress and conformity
with the ISO management standards.

Moussallem Brothers are significant importers and distributors of food products to the Lebanese market. Responsible for
sales in the Kesrwan & Metn regions.
Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to
call on existing or potential sales outlets and other trade factors.