George Nehme, Apple Music Editor

George Nehme

Apple Music Editor

Apple

Location
United Arab Emirates - Dubai
Education
Higher diploma, Introduction to Ethical Hacking
Experience
8 years, 1 Months

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Work Experience

Total years of experience :8 years, 1 Months

Apple Music Editor at Apple
  • United Arab Emirates - Dubai
  • July 2022 to July 2023

• Curated local music storefronts and playlists for optimal customer access to latest tracks.
• Managed music release schedules and executed promotions.
• Maintained consistent Apple branding on Apple Music and iTunes platforms.
• Applied style guidelines and collaborated with content management systems.

Digital Marketing Consultant at Freelance
  • Lebanon - Beirut
  • March 2018 to March 2023

• Created multi-channel advertising campaigns.
• Crafted English and Arabic copywriting.
• Developed digital marketing plans aligned with annual KPIs.
• Orchestrated client events, giveaways, competitions, and special coupons.
• Utilized Google Analytics and other tools for metric reporting and insights.
• Collaborated on Communication Design strategies for clients.

Content Executive at Publicis Media & Leo Burnett
  • Lebanon - Beirut
  • December 2019 to July 2022

• Generated innovative ideas for monthly content calendar.
• Crafted English and Arabic copywriting.
• Analyzed on-site and off-site web SEO competition.
• Prepared performance reports on monthly, quarterly, and annual basis.
• Published digital content on social media platforms.
• Nurtured strong client relationships; clients included Gargash Hospital (Dubai), KAO cosmetics, Mondelez, and Braun.
• Formulated content strategies aligning with organizational goals.
• Crafted engaging content optimized for SEO and online visibility.

Head of Content at Watary Digital & Music is My Life
  • Lebanon - Beirut
  • January 2016 to December 2019

• Managed YouTube CMS Channels and delivered digital multimedia content.
• Worked with MENA artists, including Nassif Zeytoun, Najwa Karam, Elissa, more.
• Utilized Anghami dashboard, YouTube CMS, Facebook Business, Google
Adwords, and iTunes Connect.
• Oversaw social media content for MENA artists.
• Managed cross-brand campaigns and digital advertising.

Retail Salesworker at Thierry’s Friends
  • Lebanon - Beirut
  • June 2012 to November 2012

• Guided customers in making informed selections.

Education

Higher diploma, Introduction to Ethical Hacking
  • at Arab Open University
  • October 2021

High school or equivalent, Italian Language and Literature
  • at Istituto Italiano di Cultura di Libano
  • June 2021

,
  • at Lebanese National Higher Conservatory of Music
  • January 2020

, Minor, Public Relations, Advertising, and Applied Communication
  • at Lebanese American University
  • July 2018

Bachelor's degree, Computer Science And Computer Networks
  • at Arab Open University
  • February 2017

BACHELOR OF SCIENCE with Second Class Honours (2nd Division)

Bachelor's degree, Bachelor's Degree, Computer and Information Sciences and Support Services
  • at The Open University
  • January 2017

Diploma, Violin
  • at Beit Al Fannan
  • January 2017

High school or equivalent, Elementary Education
  • at Crespi Carmelite High School
  • January 2012

Specialties & Skills

IT Security
Content Creation
Advertising
Web Content Management
Digital Marketing
SOCIAL MEDIA
WRITING
COMMUNITY MANAGEMENT
MANAGEMENT
ANALYTICS
COMMUNICATION DESIGN
DESIGN STRATEGIES
GOOGLE ADS
COPYWRITING

Social Profiles

Languages

French
Expert
Italian
Intermediate
Arabic
Expert
English
Expert
Turkish
Beginner

Training and Certifications

YouTube Content Ownership (Training)
Training Institute:
Google
Date Attended:
April 2021
App Installs (Training)
Training Institute:
Meta
Date Attended:
October 2020
Snapchat Advertising Essentials (Training)
Training Institute:
Snap Inc.
Date Attended:
November 2020
TikTok Academy Commerce (Training)
Training Institute:
TikTok
Date Attended:
October 2021
Apple Search Ads Certification (Training)
Training Institute:
Apple
Date Attended:
January 2023
Introduction to Digital Journalism (Training)
Training Institute:
Reuters
Date Attended:
March 2023
Professional Accredited Forensic Psychology Diploma Course (Training)
Training Institute:
International Institute for Complementary Therapists
Date Attended:
May 2023
Content Creation: Strategy and Tools (Certificate)
Date Attended:
July 2023
UAE AI Summer Camp 5.0 (Training)
Training Institute:
Coders (hq)
Date Attended:
July 2023

Hobbies

  • opera singing
    Had traveled and participated in Expo Milano 2015 as main soloist for Ibn Battuta Project
  • social activities managing
    Lions Clubs managing social activities