Total Years of Experience: 25 Years, 2 Months
March 2013
To April 2017
Marketing and Branding Manager
at Sidra Medical and Research Center
Location :
Qatar - Doha
Responsible for the Marketing strategy, communication and branding of the institution
- Preparation and organization of the hiring of the advertising and media agencies: pitch process, contract negotiation, etc.
- Responsible for the preparation of the marketing budget and plan of the hospital
- Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
- Supporting the different departments in their branding and the creation of all their collaterals needs
- Preparation and organization of the hiring of the advertising and media agencies: pitch process, contract negotiation, etc.
- Responsible for the preparation of the marketing budget and plan of the hospital
- Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
- Supporting the different departments in their branding and the creation of all their collaterals needs
December 2011
To June 2012
General Manager
at Infinity Marketing Solutions
Location :
Qatar - Doha
Managing the company on all aspects
December 2009
To July 2011
Business Unit Director
at MAC DDB
Location :
Qatar - Doha
In charge of Qatari Diar budget for all its projects in Qatar and abroad.
July 2008
To May 2009
Managing Director
at JWT Algeria
Location :
Algeria - Algiers
Managing Director
JWT - Algeria
Advertising Agency
Main budgets: OTA (Orascom Telecom Algeria), Hyundai, Arla Foods, Hayat, Nokia, Dhl, Shell, Lawhat
JWT - Algeria
Advertising Agency
Main budgets: OTA (Orascom Telecom Algeria), Hyundai, Arla Foods, Hayat, Nokia, Dhl, Shell, Lawhat
January 2007
To June 2008
Communication Director
at Targets Leo Burnett
Location :
Saudi Arabia - Riyadh
Communication Director
Leo Burnett - KSA (Riyadh and Jeddah)
Advertising Agency
Responsible of: STC (Saudi Telecom), NCB Capital, Savola, Al Hayat
Leo Burnett - KSA (Riyadh and Jeddah)
Advertising Agency
Responsible of: STC (Saudi Telecom), NCB Capital, Savola, Al Hayat
January 2004
To December 2006
Marketing Manager
at MTN - Areeba Cyprus
Location :
Cyprus
Marketing Manager
Areeba/MTN - Cyprus
GSM Operator
-Part of the Start-up Team
-Responsible for all studies and researches in the Cypriot market prior to launch
-Organization and hiring process of the marketing team
-Preparation and organization of the pitch process for the choice of an advertising agency
-Responsible for the preparation of the marketing budget as well as the marketing plan in accordance with the product roadmap
-Responsible for the launching of Areeba in Cyprus
Head of a team of eight persons
-Design of Areeba products and services with respective specifications
-Positioning and pricing of Areeba products and services
-Development and implementation of the communication plan in accordance with VAS, and Geo-Marketing plans
-Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
-Responsible for the SIMs design and production
-Creation of retention program and loyalty scheme
Areeba/MTN - Cyprus
GSM Operator
-Part of the Start-up Team
-Responsible for all studies and researches in the Cypriot market prior to launch
-Organization and hiring process of the marketing team
-Preparation and organization of the pitch process for the choice of an advertising agency
-Responsible for the preparation of the marketing budget as well as the marketing plan in accordance with the product roadmap
-Responsible for the launching of Areeba in Cyprus
Head of a team of eight persons
-Design of Areeba products and services with respective specifications
-Positioning and pricing of Areeba products and services
-Development and implementation of the communication plan in accordance with VAS, and Geo-Marketing plans
-Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
-Responsible for the SIMs design and production
-Creation of retention program and loyalty scheme
January 2002
To December 2006
Sales and Marketing Manager
at PrimeCall
Location :
Lebanon - Beirut
Prime Call - An Investcom Holding Company
Distributors and agents of hop, the pre-paid GSM Roaming Card
- Responsible for the creation of an international distribution network
- Responsible for the concept and creation of hop advertisements and promotions
- Responsible for the product development
Distributors and agents of hop, the pre-paid GSM Roaming Card
- Responsible for the creation of an international distribution network
- Responsible for the concept and creation of hop advertisements and promotions
- Responsible for the product development
September 1998
To December 2001
Account Director
at Mediapak
Location :
Lebanon
Mediapak - Member of Indevco Group
Advertising Agency
- Responsible for the account of all Indevco affiliates: Lebanon, KSA, Syria, Greece, etc.
Conception of ATL and BTL campaigns for all our products in Lebanon, KSA and Syria
- Responsible for the media department:
- Negotiation with all media for space buying
- Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
- Responsible for the production department:
- Negotiation with suppliers and production follow-up
- Exhibitions: Conception and execution of stands for Unipak, Masterpak, Sanita, etc.
Advertising Agency
- Responsible for the account of all Indevco affiliates: Lebanon, KSA, Syria, Greece, etc.
Conception of ATL and BTL campaigns for all our products in Lebanon, KSA and Syria
- Responsible for the media department:
- Negotiation with all media for space buying
- Planning and execution of media campaigns on TV, Billboard, Radio, Newspapers, etc.
- Responsible for the production department:
- Negotiation with suppliers and production follow-up
- Exhibitions: Conception and execution of stands for Unipak, Masterpak, Sanita, etc.
October 1995
To September 1998
Marketing Manager
at Strong Technologies
Location :
Lebanon - Beirut
Strong Technologies
Distributors and agents of Strong, satellite receiving equipments and programs
- Launching of Canal+ Horizons in Lebanon & Syria
- Responsible for the concept and follow-up of the advertising campaigns for Canal+Horizon and Strong products (Atl and Btl)
- Organization of seminars for resellers: presentation of new products and relative sales techniques
Distributors and agents of Strong, satellite receiving equipments and programs
- Launching of Canal+ Horizons in Lebanon & Syria
- Responsible for the concept and follow-up of the advertising campaigns for Canal+Horizon and Strong products (Atl and Btl)
- Organization of seminars for resellers: presentation of new products and relative sales techniques
April 1993
To September 1995
Sales and Marketing Manager
at Dar An-Nahar Publishing House
Location :
Lebanon - Beirut
Dar An-Nahar Publishing House
- Responsible for the promotion and distribution of company publications
- Implementation of a distribution network
- Set up of the computer system for sales and stock
- During this period, Dar An-Nahar doubled its sales
- Responsible for the promotion and distribution of company publications
- Implementation of a distribution network
- Set up of the computer system for sales and stock
- During this period, Dar An-Nahar doubled its sales
March 1991
To July 1992
Commercial Manager
at Ecotel sal
Location :
Lebanon - Beirut
Ecotel s.a.l
Responsible for the reorganization of the company, as well as the promotion of its audio-visual products
Responsible for the reorganization of the company, as well as the promotion of its audio-visual products
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