Multi Property Director of Sales & Marketing
Marriott International
Total years of experience :15 years, 6 Months
Pre-opening of Algiers Marriott 4 Pack: Marriott Hotel, Residence Inn by Marriott, Courtyard by Marriott and Marriott Executive Apartments; a complex of 1200+ rooms & apartments
-In charge of the project operations during the COVID-19 (April 2020-Present) where the project was on hold; departments covered: Human Resources, Engineering, Security, Finance, IT, Housekeeping in addition to Sales & Marketing
Responsible to implement all Sales & Marketing plans activities and maximize properties business opportunities.
Set-up and execute properties sales plan (Business plan and Budget plan) along with the Executive Committee addressing revenue, customers’ needs and the market.
Preopening job including the critical path of all related Sales, Marketing and Revenue tasks. Market analysis, detailed business plan, collaterals, brands standards implementation, presentations, public relation, photography, budget and expenses control, recruitment, training, systems configuration and all related tasks.
Link between the properties and conduct all day-to-day activities related to the Sales, Marketing, Reservation and Event Booking Center functions with a focus on building long-term, value-based customer relationships that enable achievement of properties sales objectives. With a focus on top producing accounts through various Sales and Marketing action.
Work with the Multi Property General Manager along with Regional Sales Offices to ensure understanding of sales strategy and effective implementation of this strategy for the Hotels.
Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely and complete information.
Development, implementation and sustaining aggressive solicitation program focused on increasing business.
Analyze market information and implement strategy to achieve properties financial rooms, catering and overall goals.
Leading the hotel’s segmented sales effort (leisure, MICE, corporate, group, transient, association, etc.) and implement the segment sales strategy to achieve each segment revenue and property revenue goals as well as guest and colleagues satisfaction.
Initiating sales activities to increase revenue according to market and seasonality (Special focused action plans, sales blitz and joint sales calls with team members).
Overlooking monthly reports: forecast report, month-end report, market share critique, special corporate tracking report, top accounts productivity analysis, sales intensity plan.
Ensuring pricing of Special Corporate international accounts on yearly basis through RFP systems (Request For Pricing) is taking place and following up their productivity.
Team related tasks: setting goals and objectives, monthly wrap sessions, daily support and coaching, working on individual development plan, analyzing Key Performance Objectives, providing on-the-job trainings, interviewing and hiring new team members.
Constantine Marriott Hotel, Renaissance Tlemcen Hotel,
Protea Hotel by Marriott Constantine, pre-opening Cirta Autograph Collection Hotel by Marriott Constantine - Algeria.
-Pre-opening of Algiers Marriott 4 Pack: Marriott, Residence Inn, Courtyard and Marriott Executive Apartments; a complex of 1200+ rooms & apartments (July 2019-January 2020)
-Pre-opening and opening of Four Points by Sheraton Setif (August 2018-March 2019)
-Pre-opening and opening of Protea Hotel by Marriott Constantine (February 2018)
Yas Island Rotana & Centro Yas Island Abu Dhabi-UAE.
Key achievements:
• Leading & Managing the first and only on property full sales team without area market sales team.
• Compensate the corporate and government business after the Oil price drop from other segment, mainly Leisure segment.
• Increase Year over Year total hotel revenue.
• Increase market share through yielding of campaigns and promotions.
Salalah Marriott Resort-Sultanate of Oman.
Key achievements:
• Introduce and sign new charter contract in addition to the existing charter. The destination itself is a purely charter business over 9 months per year. Remaining is FIT (Free Independent Traveler) during Khareef (Monsoon) season.
• Sales & Marketing Standards Audit increase from 58% to 92% (2015).
• 2014 Year over Year total hotel revenue increase by 3% until November.
• Leading the market share in terms of Marketing Campaigns and ROI.
JW Marriott Kuwait, Courtyard by Marriott Kuwait & Arraya Ballroom managed by Marriott International.
Preopening & Opening Residence Inn by Marriott Kuwait (September 2014).
Key achievements:
• 2013 room’s revenue increase by 4% over budget and 6% over previous year.
• 2013 total revenue increase by 5% over budget and 7.5% over previous year.
• Sales & Marketing Standards Audit 97% (2014).
• Leadership index 100% (engagement survey 2014).
• Opening of the Residence Inn by Marriott-Kuwait City (2014).
Director of Sales-Task force
3 months period at Courtyard by Marriott and Marriott Executive Apartments-Green Community Dubai, UAE.
January 2011-March 2011
JW Marriott Kuwait, Courtyard by Marriott Kuwait & Arraya Ballroom managed by Marriott International.
Key achievements:
• 2009 exceeded personal goal of room nights by 20%.
• 2009 Golden Circle achiever; criteria: room nights, sales calls and new business.
• Mustang Manager of quarter 4 and of the year 2009.
JW Marriott Kuwait, Courtyard by Marriott Kuwait & Arraya Ballroom managed by Marriott International.
Key achievements:
• 2007/2008 exceeded personal goal of room nights by 10 & 12% accordingly.
• 2007/2008 Golden Circle achiever; criteria: room nights, sales calls and new business.
Four Points by Sheraton Le Verdun
Project studies: Feasibility study of restaurant Event Planning project Domestic Tourism project & business plan