Georgiana Nita

Area Manager: UAE, Bahrain, Oman, Qatar markets
2018 till date -ALSHAYA GENETAL TRADING LLC -UAE- brands NYX Professional Make-up & Dr. Vranjes-Firenze.
Responsible for team of over 200+ store employees ensuring operational efficiency across all stores through talent development. Analyze Business, create action to manage and maximize profit and control cost across all stores. Coach and develop managers as well as store team through succession planning and performance management. Drive results and KPI's to ensure profitability across all stores, achieving green audit and stock take. Ensure loss prevention policies and practices are in place and followed. Analyze customer experience reports and insights and mobilize the management team accordingly in creating emotionally engaging customer experience. Coaching and identifying development opportunities to ensure all stores are staffed correctly including succession planning and ongoing monitoring of manpower planning. Champion the brand in stores and create a two-way feedback loop with the brand teams to enhance business performance, including recommendations for promotion or mark down. Build external networks to understand market trends and competitor activity that once fed back into central teams allows us to maintain a competitive advantage. Contribute to all aspects of business development including new store openings and recommendations for closure. Ensure internal and external customer service is excellent through brand specific and companywide training initiatives. Fully utilize company reporting systems to monitor brand performance and implement corrective action when necessary. Ensure adherence to all company policies and procedures.

Flagship Store Manager Victoria’s Secret full assortment TDM Mall, MOE & MICC Alshaya Group · Full-time Alshaya Group · Full-time2013 - 2018 - 2015 United Arab Emirates Dubai,
Maximized sales and profitability through excellent service and effective management of 1, 536 sqm of Retail space and a team of 150, and stock of $30 Million Turnover. Analyze key business metrics and results to identify performance strengths and opportunities, use business tools to maximize understanding and improve results. Monitored staff cost, inventory process, and implemented in store procedure to control shrink, communicate direction, plan and drive execution as planes. Takes personal accountability for the results of individuals and team. Creates a discipline culture that is focused on flawless execution. Leads timely and effective execution of operational activities and processes. Owns, promotes and drive behaviors that support a positive customer experience. Anticipates customers’ needs and considers the impact of decisions /actions on customer. Uses company educational tools and personal leadership to maintain a clear focus on the customer and to create a strong selling culture. Ensure the store meet visual execution standards on all floor sets. Support and leads new company initiatives, understand the relationship between problem/issues and the business to recommend effective solution that drive results. Communicates clear priorities and relevant information in a timely manner throughout the entire team. Demonstrates effective outward communication and listening skills; fosters cross-brand communication and relationships. Demonstrates personal flexibility, adaptability and ensure new behaviors and programs and sustained. Actively contributes to development of business initiatives relevant to brand projects.

Visit retail outlets all over UAE, verify stocks and book orders, to enable retail outlets to maintain minimum stocks always. Negotiate favorable locations and personalized units for displaying given brands/ products within retail outlets to get maximum mileage out of merchandising. Prepare proposals for sales promotions, obtain approval, and organize the same in various retail outlets to maintain brand visibility and increase sales. Gather and analyze market intelligence obtained from visits to the retail outlets and other media reports about competitor’s prices, brand image, promotional activities, etc and submit related reports. Allocate duties and sales targets to Promoters and monitor their performance through weekly meetings to ensure achievement of the same. Supervise and coach subordinates continuously to motivate them to perform better and to develop their potential Arrange for training subordinates with professional trainers to equip them with better product information and skills. Maintain an up-to-date database on all products / brands within her purview to monitor their prices and stocks. Prepare photo albums of all events/promotions and submit relevant reports to the Marketing Manager and principal suppliers to enable them to monitor product sales and its’ image in the market. Competent and motivated team. Prepare and launch Burberry make-up cosmetics counter (national launch) in Harvey Nichols store. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. Participates in brand strategy discussions and in setting a bulls-eye consumer target. Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.