Geraldine De La Cruz

• Managed and supervised a team of finance professionals, ensuring meticulous attention to detail in data entry and high
accuracy in financial record-keeping. Utilized MS Word and Excel to format financial reports and documentation,
enhancing clarity and presentation.
• Prioritized tasks and managed deadlines effectively based on the level of urgency, coordinating with the team members
and cross-functional departments to ensure timely and accurate financial reporting.
• Managed cash flow and liquidity for 50+ branches handling PHP 1B+, ensuring efficient fund allocation and
uninterrupted operations.
• Performed budget preparation and budgeting, created forecasting models, and conducted variance analysis to monitor
performance and recommend corrective actions that improved financial planning.
• Reviewed and approved financial transactions, ensuring accuracy and compliance with internal controls.
• Oversaw banking relationships, loan documentation, and credit line facilities, supporting renewals and compliance with
lending requirements.
• Monitored loan utilization, repayment schedules, and covenant compliance, minimizing financial risk.
• Managed short- and long-term investments, balancing liquidity requirements with return optimization.
• Led month-end and year-end closing, ensuring accuracy and compliance with financial reporting standards.
• Performed bank, intercompany, and balance sheet reconciliations, resolving discrepancies promptly.
• Enhanced internal controls and financial processes, improving operational efficiency and audit readiness.
• Strengthened receivables management by monitoring aging (30/60/90 days), improving collection efficiency and
reducing overdue accounts.
• Oversaw Accounts Payable (AP) and petty cash management, ensuring all entries and reimbursements were properly
documented and aligned with strict internal control policies.

• Executed end-to-end accounts payable and receivable processes, ensuring accuracy and compliance with internal
policies.
• Prepared daily cash position reports, improving visibility of fund movements and liquidity planning.
• Conducted bank reconciliations and account analysis, ensuring timely resolution of discrepancies.
• Supported monthly financial reporting and closing activities, maintaining accurate financial records.
• Coordinated with multiple departments to ensure smooth financial operations across branches.
• Facilitated fund transfers and cheque processing, supporting operational funding requirements.
• Managed petty cash, invoice issuance, and reconciliations in line with internal controls.
• Assisted in audit preparation and documentation, ensuring compliance with internal and external requirements.

* Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
* Adjusts content of sales presentations by studying the type of sales outlet or trade factor.
* Focuses sales efforts by studying existing and potential volume of dealers.
* Submits orders by referring to price lists and product literature.
* Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
* Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc. -Recommends changes in products, service, and policy by evaluating results and competitive developments.
* Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
* Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
* Provides historical records by maintaining records on area and customer sales.
* Contributes to team effort by accomplishing related results as needed.
* Prepare report for the remaining balances of the account.
* Regular updates the Account Receivables Report of the company.
* Received collections of all due invoices.
* Prepare a summary of reports for all collected invoices.

• Issued 500+ invoices monthly, ensuring accuracy and compliance with contractual terms.
• Verified supporting documents and resolved billing discrepancies, improving billing accuracy.
• Coordinated with finance and operations teams to ensure proper revenue recognition and reporting.
• Supported accounts receivable and collections, contributing to improved cash inflow.