Head
Amhara National Regional State Health Bureau
Total years of experience :15 years, 11 Months
Main Duties and Responsibilities
• Lead the implementation of the National Health Insurance communication work plan on
sensitization of the public, employers and providers about health insurance schemes, their
benefits, and operational mechanisms at federal level and in regions.
• Provide high level Technical Advisory to the Ethiopian Health Insurance Agency (EHIA) & the Project
Director, and write reports, communication strategy, and policy and technical briefs to inform
relevant audiences.
• collaborate with different Federal & Regional level government offices, Civic Societies (Federations,
Associations, etc), and partners to provide technical direction for smooth rolling out of the social
health insurance (SHI) and the expansion of community-based health insurance (CBHI) schemes,
including the planning, costing and implementation.
• Set up systems to facilitate monitoring and early identification of problem areas during the roll-out
and implementation of the CBHI schemes and work with management to address these problems
as they arise.
• Highly involved in the designing process of Health Insurance legal frameworks and Health Insurance
Design Features (PPM, Benefit Package, Premium amount, etc).
• Provides health economics, health finance and costing expertise/technical assistance to the Health
Financing programme.
• Lead development/refinement of health insurance communication materials to promote the
National Health Insurance System in print, broadcast, and Social Medias.
• Guide use of communication materials at central level as well as adaptation of these materials to fit
into the regional contexts.
• Identify appropriate mass media programs and facilitate development of mass media messages as
well as transmission of timely messages through mass media.
• Proven ability & skill to develop and implement communications or advocacy initiatives, using
appropriate tools and channels.
• Coordinate partner forums, one plan, one budget & one report who work in Health Financing &
Health Insurance.
Conducts appropriate and comprehensive situation assessment including baseline studies in
relation to programme/issue and analyses and recommends strategies.
• Identifies training needs and develops training materials and activities to build capacity in
participatory & behavior communication at various government and community levels, in support
of programme sustainability.
• Coordinate early warning surveillances, responses and trainings in emergency situations and
monitor and follow the corporate communication implementation.
• Organizes/manages the development, pre-testing and production of culturally relevant and tailored
communication materials to ensure effective and efficient service/ programme delivery, including
facilitating behavior change, where necessary.
• Consult & network with relevant stakeholders around the Health Sector Partnership and ensure
their contribution in compliance with agreed standards, policies and priorities.
• Contact and work with print and broadcast media to generate proactive and positive news
coverage.
• As a senior executive member of the Bureau plan, staff, manage, evaluate and monitor all health
programs with team.
• Supervise the work of the departments.
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