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Getrude Masai, FINANCIAL PLANNING AND ANALYSIS MANAGER

Getrude Masai

FINANCIAL PLANNING AND ANALYSIS MANAGER·GREEN WELLS ENERGIES LTD

Kenya

Bachelor's degree, Business And Finance

Work experience

Total years of experience: 11 years, 2 months

FINANCIAL PLANNING AND ANALYSIS MANAGER

June 2025 - Present

GREEN WELLS ENERGIES LTD

Nairobi, Kenya Hybrid

June 2025 - Present

Lead the annual planning, budgeting, and forecasting cycle, aligning business and financial targets across all
departments.
Drive automation of financial reporting processes within SAP Business One, reducing manual work and improving
data accuracy.
Played a key role in the Forecourt Automation Project, integrating station-level sales data into SAP for real-time
visibility and control.
Develop Power BI dashboards for executive performance tracking and cash flowforecasting.
Partner with commercial and operations teams to optimize pricing, margins, and working capital through data
driven insights.
Support green project planning and evaluation, ensuring sustainability initiatives met financial and regulatory
goals.
Planning and implementation of green energy projects, from planning to process flow and data capture.
Introduced structured KPI governance to enhance accountability and performance monitoring across business
units.
Guide process improvement and standardization initiatives that strengthened internal controls and reporting
efficiency.
Mentor FP&A analysts to build capacity in financial modeling, variance analysis, and business partnering.

Company industry:
Oil & Gas

ASSISTANT INTERNAL AUDITOR

October 2023 - May 2025

Green Wells Energies Ltd

Kisumu, Kenya Hybrid

October 2023 - May 2025

Assisting the Internal Auditor in designing and overseeing the annual audit plan for both risk based and
compliance audits.
Creating a work plan for audit assignments and coordinating internal audit Associates across the branches
ensuring excellence in their roles.
Evaluating and prioritizing risk areas, proposing mitigation strategies and updating the risk register.
Regularly assessing the adequacy of internal controls across various aspects of the organization to address
control deficiencies and make recommendations for improvement.
Analyzing data for control deficiencies, inefficiencies, fraud, or policy non-compliance.
Assisting the Internal Auditor in preparing pertinent departments for external audits, including ISO 2015 (QMS),
KRA, EPPRA, financial institutions, insurance companies, and the External Auditor.
Supporting the Audit Board Committee by conducting specific analysis and investigations as requested.
Compiling audit reports for each task and overseeing follow-up activities to ensure timely and accurate
implementation
Conducting Short term Audits and monitoring implementation of suggested improvement actions.
Assessing Audit Associate Staff Performance using a Balanced Scorecard

Company industry:
Oil & Gas

SENIOR AUDIT ASSOCIATE

July 2023 - September 2023

Green Wells Energies Ltd

Kisumu, Kenya

July 2023 - September 2023

Designed audit work programs for assigned areas (Forecourts, Bulk sales, KPC Warehouses) in alignment with the
audit plan reporting structure.
Conducted comprehensive cash and credit verifications.
Performed detailed audits of purchase processes and creditor accounts, including verifying supplier invoices,
VAT compliance, creditor reconciliation, and payment authorization.
Audited inventory management and warehousing procedures, reconciling inventory, overseeing transfers, and
recalculating inventory positions.
Audited petty cash management procedures, ensuring proper authorization, validity of expenses, policy
adherence and reconciliation
Audited banking processes and conducted bank reconciliations.
Contributed to ISO 9001:2015 QMS implementation and offered improvement recommendations.
Ensured compliance with statutory (PAYE, NSSF, NHIF, VAT, WHTVAT) and regulatory (NEMA, EPPRA, County
governments, Health & safety, unions, insurance policies) requirements, developing a compliance checklist and
verifying payment records to prevent penalties.
Conducted short-term audit engagements as requested.

Company industry:
Oil & Gas

INTERNAL AUDITOR

February 2022 - June 2023

WEST KENYA SUGAR CO. LTD

Kakamega, Kenya

February 2022 - June 2023

• Collaborated with department heads to create annual budgets, ensuring alignment with business goals and
objectives.
• Participated in forecasting activities, providing financial insights that supported strategic planning decisions.
• Analyzed costs and expenses, identifying areas for cost reduction and implementing measures to improve cost
efficiency.
• Contributed to the development of cost allocation methodologies for accurate product costing.
• Assisted in the design and implementation of internal control procedures to safeguard company assets and
ensure compliance.
• Participated in internal and external audits, providing supporting documentation and addressing audit inquiries
• Collaborated with departments such as sales, production, operations, and HR to provide financial insights and
support decision-making.
• Developed and maintained complex financial models to analyse business trends, forecast future performance,
and support strategic decision-making.
• Conducted variance analysis between actual and budgeted financials, identifying key drivers and proposing
actionable recommendations to mitigate discrepancies.

Company industry:
Manufacturing

ACCOUNTS AND OPERATIONS OFFICER

April 2017 - March 2019

DAWIT INSURANCE AGENCY LTD-

Nairobi, Kenya

April 2017 - March 2019

• Prepared accurate and timely financial statements, including balance sheets, income statements, and cash
flow statements.
• Conducted detailed financial analysis to identify trends, variances, and opportunities for cost savings or
revenue enhancement.
• Managed the general ledger, ensuring accuracy and compliance with accounting standards and company
policies.
• Oversaw month-end and year-end closing processes, reconciling accounts and preparing necessary adjusting
entries.
• Processed accounts payable transactions, including invoice verification, payment processing, and vendor
communication.
• Managed accounts receivable, monitored customer payments, and conducted collections activities as needed.
• Prepared and filed tax returns, ensuring compliance with applicable tax laws and regulations.
• Collaborated with external tax advisors to optimize tax strategies and minimize tax liabilities.
• Utilized ERP systems to record financial transactions, generate reports, and streamline financial processes.
• Participated in system upgrades and enhancements, ensuring accurate data entry and reporting
functionalities.

Company industry:
Insurance & TPA

CREDIT CONTROL ASSISTANT

May 2013 - March 2017

AIG KENYA INSURANCE CO. LTD

Nairobi, Kenya

May 2013 - March 2017

Assisted in formulating and implementing credit policies, ensuring compliance with industry regulations and
company guidelines.
Enhanced credit control processes to improve efficiency and mitigate risks.
Oversaw collections, including the prompt delivery of reminders and statements to customers with outstanding
balances.
Engaged in negotiations for repayment terms and skilfully resolved customer disputes.
Conducted regular analyses of aging accounts, taking timely actions for collections.
Collaborated with cross-functional teams to address customer payment challenges.
Prepared comprehensive credit control reports for management, highlighting receivables and collections
trends and potential risks.

Company industry:
Insurance & TPA

ALLOCATIONS CLERK

July 2012 - December 2012

JUBILEE INSURANCE CO. LTD

Nairobi, Kenya

July 2012 - December 2012

my
Receivables Accountant for six months, I acquired valuable experience in two key
areas: allocating paymentsto invoices and conducting internal reconciliation

Company industry:
Insurance & TPA

ALLOCATIONS CLERK

January 2012 - April 2012

CHARTIS KENYA INSURANCE CO. LTD

Nairobi, Kenya

January 2012 - April 2012

During my tenure in the Credit Control department under the guidance of the
Receivables Accountant, I embarked on a dynamic six-month journey of growth
and learning. I not only became proficient in the meticulous task of allocating
payments to invoices but also delved into the world of data analysis using Excel.
Theseexperiences added avibrant paletteofskillsto myprofessional repertoire.

Company industry:
Insurance & TPA

Education

KCA University

March 2026

March 2026

Bachelor's degree, Business And Finance

Kenya

Star College of Management Studies

June 2014

June 2014

Higher diploma, CPA

Kenya

Skills

COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DESIGN THINKING
Intermediate
DESIGN THINKING
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
QUALITY ASSURANCE
Intermediate
QUALITY ASSURANCE
Intermediate
RECONCILIATION
Intermediate
RECONCILIATION
Intermediate

Hobbies and interests

Writing.