Assistant Category manager
SADAFCO
Total des années d'expérience :20 years, 6 Mois
Operational decision maker regarding marketing activities & projects in-line with KPIs
Active contributor to the development of the ‘Consumer Segmentation’ for milk products, translated into package re-launch and consumer education via POS & media
Analyzing consumer insights and improved quality of product advertisement
Ensuring timely product availability by coordinating with Supply Chain and Sales to generate an accurate and reliable rolling of sales forecast, based on demand
Periodically reviewing consumer pricing and applying effective strategies with Sales and Trade Marketing to ensure optimal profits
Collaborating with the “Tortilla Chips” snacks team, managed to reach over (8, 000) outlets within (6) months, a 35% repeat volume, and monthly rapid growth in pace
Acquiring consumer validation on product concepts and taste by conducting research
Successfully launched the “Tortilla Chips” products concept with dip, with an approximate value of SAR200MLN, growing at 105 index
Developed the organization’s 40th anniversary TVC
Revamped and updated the snacks packaging for both family and impulse packs
Active participant in the engagement through social media campaigns
Developed an original and robust youth social platform “CrispyArabia”
Achieved effective product activation programs both physical and digital, and evaluated effectiveness of the investments to optimize expenditures (Saudia Junior)
Developed with TM better merchandising and product visibility activities for category
Remotely managed a team of 5 members located in Dubai, U.A.E.
Successfully planned multi-brand projects that resulted in the ROI optimization by 10%
Participated in building the organization by driving diverse and cultural programs
Drove the Point of Sale Materials (POSM) budget reduction, saving the organization 30% by managing the budget and through scaled production
Applied operational discipline by managing POSM inventory and warehousing
Developed targeted marketing programs that built trial by educating customers, driving value claims and awareness vs. competition, and meaningfully engaging consumers, consequently driving trial by an average of 5%
Awarded at the “FMOT” for superior execution and timely delivery
Promoted activities and delivered superior in-store consultancy across AP
Delivered high-quality off shelf POSM through resilient planning and BIC execution
Introduced new solutions for durables yet cost effective materials by applying innovation to POSM through planning, setting infrastructures, and driving modular displays as well as digital POSMs
Market Planner \[2006 - 2009\]
Handled the hair care market for six Asia-Pacific counties and seven global sources
Proactively collaborated with team members to enhance the work environment
Provided customer services to distributors in the Arabian Peninsula, including but not limited to managing pipelines, and reviewing inventories and shipment records for both local and imported sources
Establishing & maintaining a first-rate image for the organization & being the link between the organization and the media.Implementing marketing plans and strategies in order to attract and recruit students as well as keeping current ones Creating & implementing media plans, generating advertisements’ body text, coordinating with the media & organizing press conferences Creating itineraries, receiving and entertaining guest visitors. Managing the college’s database & press files
Was part of the Marketing & PR committee for the following events:
o Jeddah Economic Forum 2006
o Learning & Technology Symposium, Effat College 2003-2004 and 2004-2005
o Career Day, Effat College 2003-2004 and 2004-2005
o Faculty Lecture Series, Effat College 2005
o Middle East Education and Training Exhibition & Symposium 2005
o Adult Illiteracy Campaign 2004