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تم إلغاء حظر المستخدم بنجاح
غادة عنبر, Assistant Category manager

غادة عنبر

Assistant Category manager ·SADAFCO

المملكة العربية السعودية

بكالوريوس, Mass Communication

الخبرة العملية

مجموع سنوات الخبرة: 22 سنوات, 7 أشهر

Assistant Category manager

سبتمبر 2015 - حتى الآن

SADAFCO

جدة، المملكة العربية السعودية

سبتمبر 2015 - حتى الآن

 Operational decision maker regarding marketing activities & projects in-line with KPIs
 Active contributor to the development of the ‘Consumer Segmentation’ for milk products, translated into package re-launch and consumer education via POS & media
 Analyzing consumer insights and improved quality of product advertisement
 Ensuring timely product availability by coordinating with Supply Chain and Sales to generate an accurate and reliable rolling of sales forecast, based on demand
 Periodically reviewing consumer pricing and applying effective strategies with Sales and Trade Marketing to ensure optimal profits
 Collaborating with the “Tortilla Chips” snacks team, managed to reach over (8, 000) outlets within (6) months, a 35% repeat volume, and monthly rapid growth in pace
 Acquiring consumer validation on product concepts and taste by conducting research
 Successfully launched the “Tortilla Chips” products concept with dip, with an approximate value of SAR200MLN, growing at 105 index
 Developed the organization’s 40th anniversary TVC
 Revamped and updated the snacks packaging for both family and impulse packs
 Active participant in the engagement through social media campaigns
 Developed an original and robust youth social platform “CrispyArabia”
 Achieved effective product activation programs both physical and digital, and evaluated effectiveness of the investments to optimize expenditures (Saudia Junior)
 Developed with TM better merchandising and product visibility activities for category

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Assistant

نوفمبر 2006 - يونيو 2015

Proctor & Gamble

جدة، المملكة العربية السعودية

نوفمبر 2006 - يونيو 2015

 Remotely managed a team of 5 members located in Dubai, U.A.E.
 Successfully planned multi-brand projects that resulted in the ROI optimization by 10%
 Participated in building the organization by driving diverse and cultural programs
 Drove the Point of Sale Materials (POSM) budget reduction, saving the organization 30% by managing the budget and through scaled production
 Applied operational discipline by managing POSM inventory and warehousing
 Developed targeted marketing programs that built trial by educating customers, driving value claims and awareness vs. competition, and meaningfully engaging consumers, consequently driving trial by an average of 5%
 Awarded at the “FMOT” for superior execution and timely delivery
 Promoted activities and delivered superior in-store consultancy across AP
 Delivered high-quality off shelf POSM through resilient planning and BIC execution
 Introduced new solutions for durables yet cost effective materials by applying innovation to POSM through planning, setting infrastructures, and driving modular displays as well as digital POSMs
Market Planner \[2006 - 2009\]
 Handled the hair care market for six Asia-Pacific counties and seven global sources
 Proactively collaborated with team members to enhance the work environment
 Provided customer services to distributors in the Arabian Peninsula, including but not limited to managing pipelines, and reviewing inventories and shipment records for both local and imported sources

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant

أكتوبر 2003 - أبريل 2007

Effat College

جدة، المملكة العربية السعودية

أكتوبر 2003 - أبريل 2007

Establishing & maintaining a first-rate image for the organization & being the link between the organization and the media.Implementing marketing plans and strategies in order to attract and recruit students as well as keeping current ones Creating & implementing media plans, generating advertisements’ body text, coordinating with the media & organizing press conferences Creating itineraries, receiving and entertaining guest visitors. Managing the college’s database & press files
Was part of the Marketing & PR committee for the following events:
o Jeddah Economic Forum 2006
o Learning & Technology Symposium, Effat College 2003-2004 and 2004-2005
o Career Day, Effat College 2003-2004 and 2004-2005
o Faculty Lecture Series, Effat College 2005
o Middle East Education and Training Exhibition & Symposium 2005
o Adult Illiteracy Campaign 2004

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

University of Leicester

يناير 2008

يناير 2008

بكالوريوس، Mass Communication

المملكة المتحدة

King Abdul Aziz University

يناير 2002

يناير 2002

بكالوريوس، English Language & Linguistics

المملكة العربية السعودية

المعدل التراكمي (نقاط): 4.1 من 5

المعدل التراكمي (نقاط): 4.1 من 5

Skills

Project Management
Expert
Project Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Project Management
Expert
Project Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس