غادة عنبر

 Operational decision maker regarding marketing activities & projects in-line with KPIs
 Active contributor to the development of the ‘Consumer Segmentation’ for milk products, translated into package re-launch and consumer education via POS & media
 Analyzing consumer insights and improved quality of product advertisement
 Ensuring timely product availability by coordinating with Supply Chain and Sales to generate an accurate and reliable rolling of sales forecast, based on demand
 Periodically reviewing consumer pricing and applying effective strategies with Sales and Trade Marketing to ensure optimal profits
 Collaborating with the “Tortilla Chips” snacks team, managed to reach over (8, 000) outlets within (6) months, a 35% repeat volume, and monthly rapid growth in pace
 Acquiring consumer validation on product concepts and taste by conducting research
 Successfully launched the “Tortilla Chips” products concept with dip, with an approximate value of SAR200MLN, growing at 105 index
 Developed the organization’s 40th anniversary TVC
 Revamped and updated the snacks packaging for both family and impulse packs
 Active participant in the engagement through social media campaigns
 Developed an original and robust youth social platform “CrispyArabia”
 Achieved effective product activation programs both physical and digital, and evaluated effectiveness of the investments to optimize expenditures (Saudia Junior)
 Developed with TM better merchandising and product visibility activities for category

 Remotely managed a team of 5 members located in Dubai, U.A.E.
 Successfully planned multi-brand projects that resulted in the ROI optimization by 10%
 Participated in building the organization by driving diverse and cultural programs
 Drove the Point of Sale Materials (POSM) budget reduction, saving the organization 30% by managing the budget and through scaled production
 Applied operational discipline by managing POSM inventory and warehousing
 Developed targeted marketing programs that built trial by educating customers, driving value claims and awareness vs. competition, and meaningfully engaging consumers, consequently driving trial by an average of 5%
 Awarded at the “FMOT” for superior execution and timely delivery
 Promoted activities and delivered superior in-store consultancy across AP
 Delivered high-quality off shelf POSM through resilient planning and BIC execution
 Introduced new solutions for durables yet cost effective materials by applying innovation to POSM through planning, setting infrastructures, and driving modular displays as well as digital POSMs
Market Planner \[2006 - 2009\]
 Handled the hair care market for six Asia-Pacific counties and seven global sources
 Proactively collaborated with team members to enhance the work environment
 Provided customer services to distributors in the Arabian Peninsula, including but not limited to managing pipelines, and reviewing inventories and shipment records for both local and imported sources

Establishing & maintaining a first-rate image for the organization & being the link between the organization and the media.Implementing marketing plans and strategies in order to attract and recruit students as well as keeping current ones Creating & implementing media plans, generating advertisements’ body text, coordinating with the media & organizing press conferences Creating itineraries, receiving and entertaining guest visitors. Managing the college’s database & press files
Was part of the Marketing & PR committee for the following events:
o Jeddah Economic Forum 2006
o Learning & Technology Symposium, Effat College 2003-2004 and 2004-2005
o Career Day, Effat College 2003-2004 and 2004-2005
o Faculty Lecture Series, Effat College 2005
o Middle East Education and Training Exhibition & Symposium 2005
o Adult Illiteracy Campaign 2004