Digital Account Executive
TOH PR
Total years of experience :9 years, 2 Months
Managing international and regional brands including: Four Seasons Resort, VOSS, Five Guys, Aspinal of London, City Max, Jumeirah Group and Think Food Organization.
Digital, PR & Marketing Responsibilities
• Creating and managing digital content that upholds a brand’s international image
• Setting up advertisements and targeting audience within the GCC market
• Strategic analysis of the GCC market and how it responds to content
• Creating monthly performance reports to manage and understand how to improve an account’s performance
• Creating an ongoing data base of influencers in the regions who have a high visibility / following
• Translating texts from English to Arabic
• Creation of graphic to support brand promotions
• Work closely with the PR team to develop social media strategies
• Assist PR team with Arabic Media Relation particularly on the Ferrari account