Ghadeer Alarifi

For those wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. also develop knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. and looking at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

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