Sales Head
Sounbula Mills FZE
Total years of experience :31 years, 7 Months
Bakeries ingredients. Product generation that adapted to local, regional and international markets. Product implementation. Market penetration by channel.
Creating, coaching and leading the sales force team to meet the individual target, conduct sevral technical sales training to increase the know-how accordingly to achieve the department goals.
Day to day cooperation with R&D team to develope and demonstrate our products range and build the trust at customer end to replace others, register with WFP and participate with NGO activities to supply local and international countries.
Bakeries Ingredients. Entire sales operation, System, pricing, trade offer, customer Service, products generation and implementation, technical sales and after sales support.
Production & Distribution: Fresh products like bread, Lebanese Flat Bread, Pastry, Arabic Sweet ...etc.
Daily Cash & Credit sales to retails, Groceries, Catering Companies, Horeca Segment, Bakeries - Private label, Labors Camps.
➢Sourced better raw materials at better prices.
➢Added specialty products to our basket.
➢Generated new sales routes to increase daily cash income.
➢ Implemented our products at HORECA segment, catering companies, labor camps and started private label business.
➢Increased sales volume by extra 24% accordingly decreased production cost by four points.
Sep, 2005 till Apr, 2014 Al Ghurair Foods - National Flour Mills
Business Development Department - Local Sales
Responsibilities:
➢ Handling Bakeries segment within UAE markets.
➢ Handling Key Accounts Customers Like Carrefour, Spinneys, Geant & Panda Hypermarkets.
➢ Implemented our specialty wheat flour at industries segment.
➢ Traders to Cover HORECA Segment
1. Increased Business profitibality as per the common company obectives.
2. Generated & initiated new business trading accounts to serve tandoors bakeries segment.
3. Minimized company exposure with customers.
4. Obtained customer loyalty program on yearly agreement basis that increased market share.
5. Launched & implemented new brand (MOISSON) of bread and pastry mixes & improvers in cooperation with Soufflet -France and our R&D.
• 2003 up to 2005
Omani Euro Food Industries S.A.O.G ( Baby Food Cereals)
Responsibilities:
➢ Wholesale.
➢ Private Label
➢ key accounts
• 2000 - 2003 Al Jaber Food Company
(Sausages / Dry Meat)
Responsibilities:
➢ Direct sales (Bakeries & Retail Key Account)
• 1992 - 1999 Family Business ( Car Spare Parts)
Responsibilities:
➢ Direct Sales - Local Market
➢ Export.
• 1985 - 1986 Bethune College (France) Major: Electronic (not completed)
• 1984 Technical High School (Lebanon) Major: Electronic