Sales & Marketing Director
Global Gypsum Company ( LafargeHolcim )
Total years of experience :25 years, 5 Months
Day to day management of the sales team ensuring they are on track for achieving Goals.
Setting sales and marketing Plan's to manage activity within the team.
Working with sales executives on approaches to building business.
Training the sales team on sales techniques and giving advice.
Ensuring the sales team update the CRM effectively with all appropriate data.
Performance managing underperforming members of the sales team.
Overseeing all marketing activity and ensuring it fits with the marketing strategy.
Arranging for the company to attend relevant industry events and conferences.
Reporting on activities towards targets to the company directors.
Researching potential target industries and customers.
Attending meetings with customers alongside sales consultants.
Putting together a content marketing strategy for the company.
Making sure the company is Search Engine Optimised to maximise inbound sales opportunities.
Responsibilities:
1) Management of existing distributors
2) Day-to-day contact with Worldwide distributors
3) Setting sales targets and sales forecasting;
4) Assisting distributors to identify end customers/sales opportunities/prospects in their area.
5) Chasing up leads progress with distributors;
6) Process, Dispatch and Invoicing of orders;
7) Feeding distributors new product, market and customer application information;
8) Receiving and collecting market intelligence on a regular basis on customer requirements and competitor developments;
9) Organising distributor training;
10) Monitoring technical support provided through distributor;
11) Annual evaluation to review activity, performance and set targets;
12) Sending out/receipt of sales and marketing action plan for distributor on an annual basis.
13) Research to identify new distributors/potential resellers;
Recruitment of new distributors;
II -Direct Sales Activities
1) Identify new market and new product opportunities.
2) Find link selling opportunities using both old/new contacts.
3) Sharing of market research findings with marketing, product development and R&D.
4) Establishment of direct sales opportunities for products directly outside distributors remit.
5) Follow up of Direct Sales leads
III - Market Intelligence
1) Finding out/compilation of customer applications for our products;
2) Generating competitor intelligence,
3) Assisting in preparation of comparisons with competitors
4) Provide feedback and input from own markets to help shape marketing strategy for products and services.
IV - Promotion
1) Assist where required in design, production and co-ordination of all marketing collateral,
2) exhibition graphics and press releases.
3) Co-ordination of and Representation at trade fair/recruitment exhibitions, including follow up of contacts
4) Seeking out promotional opportunities for our products Technical support
5) Assist customers in the operation of their products and organise support for problems they may have
6) Demonstrate the technical operation of our equipment.
My job in PPG ( a worldwide leading company in Chemical Constructions, Paints & Coatings manufacturer )was to lead the sales & Marketing activities in my Area by supervising the work of my team and following up all key accounts customers, studing competitors status, and reporting to sales directors .
I've worked in Riyadh, Qaseem, Hail, Abha, Khamis Mushait, Najran & Jizan.
Duties :
- Leading my Sales team to achieve planned monthly & annually targets.
- Organizing Seminars &Workshops for Consultants, & Engineers to promote products Technical Specifications.
- Doing Market research to study our competitor's status & our products credibility in market.
- Cooperating with R & D Department to improve the quality of our products.
- Cooperating with R & D Department to introduce new products in markets demanded by customers.
- After Sales Technical support service to clients to assure end results.
- Business Development of Company markets by assigning new dealers in new areas.
- Cooperating with Marketing Department to Organize marketing campaigns.
- Following old Key clients & looking for new one by visiting new projects.
- Maintain the good reputation of our company in area, with
direct interfering whenever Technical problem occurs.
- Analyse market status & potential to create & generate sales.
-Training sales staff to improve their skills.
I`ve acheived 1st class
I`ve acheived 2nd class
I`ve acheived 2nd class
