Ghassan Assi

• Managed all B2B/B2C marketing initiatives for BePro Consultancy.

• Researched competitive strategies of Business Consulting brands through intensive market research and competitor analysis.

• Compiled a comprehensive list of service and product offerings to reconceptualize and develop product positioning strategies.

• Led internal efforts to launch a new brand identity.

• Promoted brand awareness through the development of an attractive new website.

• Implemented new marketing sales tools formats leading to an increase in contracts signed.

• Conceptualized and designed marketing materials, business cards and presentations.

• Planned and implemented promotional campaigns to acquire new sales leads using social media, Google AdWords and brand website.

• Conducted market research to determine market needs, trends, and opportunities in order to develop new products for the MENA market

• Worked closely with Regional Marketing Manager to manage multiple brands independently, working closely with other senior department members to develop and finalize annual marketing strategy plans.

• Lead delivery of combined annual marketing plans. Ensured that all marketing related activities are managed as per the approved marketing plan and within budgets.

• Ran the marketing calendars for two brands, delivering all activities within the allocated budget, assisting in the development of guidelines and shaping of the 2016/17 marketing calendars.

• Worked closely with PR and ad agencies as well as the production teams to implement and execute monthly promotional campaigns and activities.

• Led in-store activations, successfully driving footfall to outlets and working with various departments to execute advertising campaigns.

• Executed print media campaigns. managing budgets and examining production pricing options with different suppliers.

• Executed marketing plans efficiently by leading multifunctional teams, leading initiatives and managing ATL, TTL, and BTL campaigns.

• Planned, developed, and prepared day-to-day content for two international brands accounts reaching 100, 000+ users

• Worked with clients to create strategies that collaborate with advertising campaigns, product launches, as well as online/on-life activations; researched top influencers, trends, and competitors in clients' industries

• Chased Account Management duties; to review, analyze, and to create new business opportunities

• Formulated social media reports, provided insights into social media campaigns for tracking and evaluating new opportunities

• Managed communication of cross-functional teams, as well as the relationship between brand and client

• Performed quality control checks on marketing campaigns from beginning to end
• Assisted company marketing managers in coordinating various marketing & communication activities
• Represented company in branding activities & corporate events
• Constructed and applied questionnaires and surveys
• Developed marketing materials such as brochures, product descriptions, white paper and presentations

• Produced SWOT analysis for competitors in clients' industry
• Gained solid selling knowledge
• Developed innovative solutions to effectively improve outcomes & reduce costs
• Acted as a contact between company and its existing/potential markets

• Executed competitive analysis which increased client base by 8%
• Determined brand perceptions and reputations
• Performed extensive market research on industry's branding & social media strategies