Ghassan Mezher

Head of Operations
Responsible of the B&I, Education, Retail and Healthcare Sector

Capacity and identity: Leading the Food and beverage department with it all brands, Creating new concepts, developing new brands, creating menus and establishing new ideas, operating Three international franchise concepts and leading a group of more than hundred twenty staff, the Food and beverage department A diverse and dynamic department which yields revenue up to 18 million Dirham per year. Such revenue is generated by four F&B brands Zayzafoon, Pasta Tutti Giorni, Sacwich and Milano.


Main Duties and responsibilities:

Responsible of all aspects of Food and Beverage Operations and Development.
Fully responsible of setting and executing business plans for all F&B brands and for the F&B division
Identifying business development opportunities in existing and new markets and identifying, negotiating and acquiring new F&B brands
Fully responsible and owner of the F&B Division performance and P&L.
Responsible for overseeing the expansion and the day-to-day operations of multiple outlets and Brands in different areas,
Responsible of delivering the developmental and financial success of the assigned outlets, territories and brands.
Responsible managing the business, recruiting, training and developing staff, interfacing with suppliers, clients executing operational/ marketing plans .
Responsible for ensuring restaurants meet both state and departmental requirements concerning sanitation and safety.
Outlining and defining goals and objectives for the F&B Team, and ensuring these are achieved within the allotted time frame
Participated in creating a new innovative menus, establishing food cost control program and supervised the generation of the food cost monthly reports
Participated in launching different promotions in the F&B department such as that of the brand opening, brand anniversary and other festivals.

A Dubai based food & non-food Distribution Company, specializing in servicing the hotel and restaurant industry, responsibility for establishing and developing the newly formed Non-Food department.
Source new brands, negotiate contracts, manage cash flow forecasts and P&L, train staff, and organize warehousing.
Department sales average 2M AED per month.
Detailed market analysis prior to taking product to market.

Managing 3 Outlets and Room service, Italian restaurant, Japanese restaurant, All Day Dining, Room Service.

Managing all day dining restaurant - international cuisine.

Opening Team

Assist in developing and maintaining a hospitable atmosphere at all times for guests and associates.
Communicate guest's comments-complains regardless of the nature to the company standards.
Increase the outlet revenue through up-selling suggestive selling, cross training and recommendation.
Preventing breakage and avoiding wastage. Prepare weekly forecast of revenues, covers and labor costs. Conduct monthly departmental meetings / inventories.
Plan special events and promotions, prepare and distribute monthly event calendar.
Develop new drink recipes with garnishes.
Complete all paperwork and office duties in accordance with departmental standards.
Review status of assignments and any follow-up actions.