Creative Art & Social Media Director / Partner
National Art
مجموع سنوات الخبرة :12 years, 4 أشهر
During my time at National Art, I had to handle most of the company's management, Creative Art Direction, and Digital / Social Media Management tasks (startup company).
A. Management:
- Gather and organize information to plan advertising campaigns
- Plan the advertising, including which media to advertise in, such as social media, television, print, online, and billboards
- Negotiate advertising contracts
- Initiate market research studies and analyze their findings
- Meet with clients to provide marketing or technical advice
- Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
- Hire, develop and manage the whole team
B. Creative Art Director
- Develop concepts for advertising and promotional campaigns
- Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible
- Keep clients abreast of progress and answer their questions
- Storyboard and translating ideas to the creative team of art directors and designers
- Lead multiple projects from conception to completion in accordance with deadlines
- Ensure all the organization’s or client’s visuals are consistent with the overall brand
C. Digital & Social Media Director
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Being a fresh student, hungry to learn more about “web design”, I initially developed a way of thought that my main aim would be to serve SME clients and setting website deals. However, brainstorming, I got this idea of creating a website based business, known as “online directory” in my hometown, Tripoli.
Having a head office, skilled team of six sales representatives and two managers, we managed to gather 1200 subscriptions in less than three months. This time around we also offered creative and branding services with three designers and a social media advisor that helped add more professionalism to the existing team.
As Instagram was on the rise back then, I decided to use it as a platform to learn more about the power of social media and then decided to take that to a creative arts blog where I achieved first place in art sharing Instagram account across the country with 43, 000 followers.
During my time at Anaba3ref, my responsibilities other than launching the business included:
A. Management:
- Gather and organize information to plan advertising campaigns
- Plan the advertising, including which media to advertise in.
- Negotiate advertising contracts
- Initiate market research studies and analyze their findings
- Meet with clients to provide marketing or technical advice
- Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
- Hire, develop and manage the whole team
B. Creative Art Director
- Develop concepts for advertising and promotional campaigns
- Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible
- Keep clients abreast of progress and answer their questions
- Storyboard and translating ideas to the creative team of art directors and designers
- Lead multiple projects from conception to completion in accordance with deadlines
- Ensure all the organization’s or client’s visuals are consistent with the overall brand
- Determine how best to represent a concept visually
Determine which photographs, art, or other design elements to use.
- Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set.
- Supervise design staff.
- Review and approve designs, artwork, photography, and graphics developed by staff members.
- Talk to clients to develop an artistic approach and style.
- Coordinate activities with other artistic or creative departments.
- Develop detailed budgets and timelines.
- Present designs to clients for approval.
Worked at this firm during my University education. My job was to handle digital and non-digital work along with Website, Video, and UI/UX.
- Execute all visual design stages from concept to final hand-off to engineering.
- Conceptualize original website design ideas that bring simplicity and user friendliness to complex roadblocks.
- Create wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas.
- Present and defend designs and key deliverables to peers and executive level stakeholders.
- Establish and promote design guidelines, best practices and standards.
Graduated with a GPA 88/100. Dean's Honour List for 6 Consecutive Semesters