Ghida Reda, Public Relations Manager

Ghida Reda

Public Relations Manager

Al Aan TV

Location
Lebanon
Education
Bachelor's degree, Business Marketing
Experience
15 years, 3 Months

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Work Experience

Total years of experience :15 years, 3 Months

Public Relations Manager at Al Aan TV
  • United Arab Emirates - Dubai
  • April 2011 to August 2015

- Supervise media coverage and develop strong media relations (GCC, Egypt and Levant)
- Support all marketing activities from budgeting to execution
- Ensure brand image and corporate guidelines are implemented at every touch point
- Create, implement and oversee communications programs that effectively describe and promote the channel
- Create Key messages for audience to hear and remember,
- Develop and update proposals, presentations, programs synopsis, and company profile
- Organize functions such as press conference, corporate, and other media events
- Plan and create communication initiatives and company sponsored events to promote involvement and support to social and community activities
- Support for the channels' websites and online social media networks
- Manage all barter deals with different mediums to ensure marketing the channel in the least cost effective manner.
- Assess issues as they arise, identify opportunities and propose recommendations to help the specific needs of the company
- Develop PR strategies based on business and communication objectives, its stakeholders and its competitive market situation having the client's best interest foremost

Public Relations Manager at Orient TV
  • United Arab Emirates
  • October 2010 to February 2011

Planning, developing and implementing PR strategies; liaising with media, presenters and key spokespeople; writing and distributing press releases and grid to targeted media; organizing events including press conferences and exhibitions; maintaining and updating information on the channel’s website; sourcing and managing sponsorship opportunities; ensuring maximum media exposure for the channel’s programs, presenters and management.

Public Relations Manager at Infinity TV
  • United Arab Emirates - Dubai
  • April 2007 to August 2010

-Ensuring optimum media exposure of the channel’s programs and presenters
-Building and maintaining a close relationship with the media.
-Create, implement and oversee communications programs that effectively describe and promote the channel.
-Manage and coordinate external and internal communications for the channel. Prepare and distribute press releases
- Coordinate media events and press conferences, organize company’s events and program launchings,
- Coordinate with advertising agency on advertising campaigns
- In charge of all collateral production.
- Supporting the Sales department in developing new revenue streams
- Develop sales proposals to potential clients.
- Handle to post agreement phase from an operational standpoint to ensure all internal stakeholders are aligned and understand their role to achieve flawless delivery.
- Coordinate with production on projects that involve commercial involvement.
-Identification and implementation of solutions to meet the requirements of the sales force, in coordination with the marketing, product and technology departments.
-Research and development of new projects and business lines. Coordination of participation in fairs and events related to tourism and to the different business lines.

Corporate Sales Manager at Radisson SAS Martinez Hotel
  • Lebanon - Beirut
  • August 2003 to February 2007

5*deluxe 185 Rooms & Suites

Sales & Marketing Manager at Bayview Hotel
  • Lebanon - Beirut
  • March 2000 to August 2003

Fully in charge of the Sales Department, leading a team of four sales & reservation professionals, my main responsibility was to follow up on their day-to-day activities, ensure that all standards, policies and procedures are implemented, and building up a corporate & leisure base for the hotel. Assisted in preparing the hotel’s annual business plan, and implement the sales activities, e.g. organizing sales blitzes.

PRO Near East
\[Public Relations company servicing private & public sectors

Education

Bachelor's degree, Business Marketing
  • at Lebanese American College (LAU-formerly BUC)
  • July 1992

Specialties & Skills

Project Management
Marketing
Public Relations
ADOBE PHOTODELUXE
ADVERTISING
ASSETS RECOVERY
BUDGETING
BUSINESS PLANS
COMMUNICATION SKILLS
COMPETITIVE
CONFERENCES
CUSTOMER RELATIONS

Languages

Arabic
Expert
English
Expert
French
Intermediate

Hobbies

  • Travel - Reading - Yoga - Pilates - Socializing