غفار Alem

Marketing “Consultant

• مايو 2021 إلى أغسطس 2021

MONEY FOR FINANCE\]
• Act as the day-to-day client social media lead, ensuring content creation and publishing is best
in class
• Provide strategic, audience-centric social media analysis and counsel for senior clients to
improve output
• Develop standards, systems and best practices for community management, content creation,
distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting and
large hero campaigns
• Evaluate the value of our work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding of wider digital ecosystem and how it can impact social media success
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

Strategist

• سبتمبر 2019 إلى مارس 2021

\], \[TACTIX CONSULTING\]
• Master the technical aspect of all social media platforms
• Keeping up to date with new trends in social media and presenting to management
• Mentoring junior social media staff in all aspects of managing the channels
• Evaluating client's pages and creating proper directions for each
• Creating monthly calendars of content for each assigned client
• Working with the designers on delivering the best post designs according to the CI of
the client
• Managing the pages of the clients in terms of posting, and moderation
• Sending reports to assigned clients
• Creating creative campaigns for assigned clients
• Working on online advertising plans for each assigned client
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

Senior Digital Marketing Executive في JORDAN OLYMPIC COMMITTEE

• الأردن
• مارس 2017 إلى سبتمبر 2019

Assisting the marketing director in drawing the online strategy to be in line with JOC's
strategic plan in all social media platforms based on page analytics
• Recommending annual social media budget for the marketing department
• To involve in content creation with communication department
• Responsible for content scheduling liaising with communication department and JOC
press writing
• Managing JOC's events and online coverage's
• Develop new creative content with marketing manager if needed
• Monitoring page's analytics
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organizations Social Media accounts ensuring all copy is relevant for the
different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
• To monitor and evaluate the social media executive job and tasks
• Engaging and maintaining excellent relations with online top influencers across Jordan
• Reporting all online related projects to marketing director
• Devising strategies to drive online traffic to JOC website and social media channels.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

Communication Assistant في UNITED NATIONS POPULATION FUND

• الأردن
• يونيو 2015 إلى مارس 2017

Maintained UNFPA official presence on social platforms, as well as the Y peer image
• Maximized impact of UNFPA online presence on social platforms
• Reached out to and engaged adolescents and young people with UNFPA messages
• Impacted target audience with behavioral change
3
• Extended exposure of UNFPA's campaigns online
• Monitored social media conversation about core issues
• Increased engagement with target audience
• Spread UNFPA Narrative Story
• Created Media Campaigns online to advocate for UNFPA work especially in achieving
the population dividend PA partners
• Developed needed and requested media products and IEC materials
• Developed social media strategies

• نوفمبر 2013 إلى يوليو 2014

User Acceptance Test 'UAT'\], \[YAAB\]
• Testing and reporting NAMY app
• Developed and created media content
• Creating testing scenarios

Senior Media Specialist في JORDAN BROADCASTING CHANNELS

• ديسمبر 2012 إلى يناير 2014

Managed all digital accounts
• Developed and created media content
• Brought new technologies and ideas for the Group
• Improved the presence and position of the company on social media platforms
• Improved the posting process on JBC social media pages
• Generated reports to assess and measure the impact of JBC on targeted audience
• Created Ad campaigns