غفار Alem

[Media & Digital Director]·[Nurum | Awj Media Group]

المملكة العربية السعودية

الثانوية العامة أو ما يعادلها, Computer Graphics

الخبرة العملية

مجموع سنوات الخبرة: 11 سنوات, 10 أشهر

[Media & Digital Director]

يناير 2025 - أغسطس 2025

[Nurum | Awj Media Group]

الرياض، المملكة العربية السعودية

يناير 2025 - أغسطس 2025

• Develop and lead comprehensive digital and social media strategies aligned with brand goals
and business objectives.
• Oversee the planning, execution, and optimization of digital campaigns across platforms
including Instagram, X, TikTok, LinkedIn, and YouTube.
• Manage cross-functional teams of content creators, designers, media planners, and community
managers to deliver high-performing digital initiatives.
• Set KPIs and performance benchmarks; analyze campaign results and generate actionable
insights to improve ROI.
• Collaborate with executive leadership, brand, and marketing teams to align digital efforts with
overall communication strategy.
• Build and maintain relationships with media agencies, influencers, and third-party vendors.
• Oversee digital media budgets, ensuring efficient allocation and maximum impact.
• Ensure brand consistency across all digital channels while adapting content to suit audience
behaviors per platform.
• Monitor emerging trends in digital marketing and social media to keep the brand at the
forefront of innovation.
• Supervise crisis communication protocols and reputation management on social platforms.

مجال الشركة:: التسويق

[Head of Social media]

يناير 2024 - ديسمبر 2024

[Smartkom | Ollkom Group]

يناير 2024 - ديسمبر 2024

• Develop and lead social media strategies for both internal stakeholders and external
clients, ensuring alignment with broader brand and business objectives.
• Build, structure, and oversee the social media department, including hiring, training,
and performance management.
• Define departmental budgets and track resource allocation to ensure cost-efficiency
and ROI across all initiatives.
• Maintain strategic client relationships by providing ongoing consultation,
performance updates, and content alignment recommendations.
• Design and implement team workflows, processes, and operational structures to
optimize productivity and campaign delivery.

الدور الوظيفي:: التسويق والعلاقات العامة

[Social media manager/Account manager], [MRM | McCann]

أغسطس 2023 - يناير 2024

[Riyadh

أغسطس 2023 - يناير 2024

• Managing Riyadh Airs social channel to ensure engagement and reach to the correct
audience
• Plan, manage and oversee the social content calendar aligned with key messages and the
social strategy across all social channels
• Plan, brief, implement and measure social media campaigns
• Guide on content creation best practices to amplify business goals
• Align and follow up on day-to-day work with team and agencies

مجال الشركة:: البناء والتشييد

[Social media manager], [MRM]

نوفمبر 2022 - أغسطس 2023

region],

نوفمبر 2022 - أغسطس 2023

• Develop, implement and manage Oxagons and Oxagons key leaders social media
strategy
• Understand the audience and the idiosyncrasy ofeach channel to define the best content
approach for each channel and recommend new channels if needed
• Manage Oxagons social communities to ensure respectful and appropriate engagement
• Plan, manage and oversee the social content calendar aligned with key messages and the
content strategy across all social channels
• Plan, brief, implement and measure social media campaigns
• Follow up on day-to-day work with team and agencies
• Manage the assets localization process
• Craft compelling content for social

مجال الشركة:: الإدارة العامة

[Social media manager]

يونيو 2021 - نوفمبر 2022

[King Salman Park Foundation],

يونيو 2021 - نوفمبر 2022

• Developed social media and crisis management strategy
• Act as the day-to-day client social media lead, ensuring content creation and publishing is
best in class
• Daily, weekly and monthly reporting through LexisNexis and BrandWatch
• Develop standards, systems and best practices for community management, content
creation, distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting
and large hero campaigns
• An ability to perform video edits and creative content using Premiere Pro, After Effects, and
Photoshop would be a huge asset
• Evaluate the value ofour work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding ofwider digital ecosystem and how it can impact social media success

مجال الشركة:: تخطيط المشاريع والبناء
الدور الوظيفي:: التسويق والعلاقات العامة

Marketing “Consultant

مايو 2021 - أغسطس 2021

MONEY FOR FINANCE\]
• Act as the day-to-day client social media lead, ensuring content creation and publishing is best
in class
• Provide strategic, audience-centric social media analysis and counsel for senior clients to
improve output
• Develop standards, systems and best practices for community management, content creation,
distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting and
large hero campaigns
• Evaluate the value of our work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding of wider digital ecosystem and how it can impact social media success
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

الدور الوظيفي:: التسويق والعلاقات العامة

[Marketing "Consultant"]

مايو 2021 - أغسطس 2021

[MONEY FOR FINANCE]

مايو 2021 - أغسطس 2021

• Act as the day-to-day client social media lead, ensuring content creation and publishing is best
in class
• Provide strategic, audience-centric social media analysis and counsel for senior clients to
improve output
• Develop standards, systems and best practices for community management, content creation,
distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting and
large hero campaigns
• Evaluate the value ofour work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding ofwider digital ecosystem and how it can impact social media success
• Ensuring the delivery ofthe specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

مجال الشركة:: الخدمات المالية
الدور الوظيفي:: التسويق والعلاقات العامة

Strategist

سبتمبر 2019 - مارس 2021

\], \[TACTIX CONSULTING\]
• Master the technical aspect of all social media platforms
• Keeping up to date with new trends in social media and presenting to management
• Mentoring junior social media staff in all aspects of managing the channels
• Evaluating clients pages and creating proper directions for each
• Creating monthly calendars of content for each assigned client
• Working with the designers on delivering the best post designs according to the CI of
the client
• Managing the pages of the clients in terms of posting, and moderation
• Sending reports to assigned clients
• Creating creative campaigns for assigned clients
• Working on online advertising plans for each assigned client
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

الدور الوظيفي:: التسويق والعلاقات العامة

[Digital Strategist]

سبتمبر 2019 - مارس 2021

[TACTIX CONSULTING]

سبتمبر 2019 - مارس 2021

• Master the technical aspect of all social media platforms
• Keeping up to date with new trends in social media and presenting to management
• Mentoring junior social media staff in all aspects ofmanaging the channels
• Evaluating clients pages and creating proper directions for each
• Creating monthly calendars of content for each assigned client
• Working with the designers on delivering the best post designs according to the CI ofthe
client
• Managing the pages ofthe clients in terms ofposting, and moderation
• Sending reports to assigned clients
• Creating creative campaigns for assigned clients
• Working on online advertising plans for each assigned client
• Ensuring the delivery ofthe specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

مجال الشركة:: العلاقات العامة
الدور الوظيفي:: التسويق والعلاقات العامة

Senior Digital Marketing Executive

مارس 2017 - سبتمبر 2019

JORDAN OLYMPIC COMMITTEE

الأردن

مارس 2017 - سبتمبر 2019

Assisting the marketing director in drawing the online strategy to be in line with JOCs
strategic plan in all social media platforms based on page analytics
• Recommending annual social media budget for the marketing department
• To involve in content creation with communication department
• Responsible for content scheduling liaising with communication department and JOC
press writing
• Managing JOCs events and online coverages
• Develop new creative content with marketing manager if needed
• Monitoring pages analytics
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organizations Social Media accounts ensuring all copy is relevant for the
different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
• To monitor and evaluate the social media executive job and tasks
• Engaging and maintaining excellent relations with online top influencers across Jordan
• Reporting all online related projects to marketing director
• Devising strategies to drive online traffic to JOC website and social media channels.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

مجال الشركة:: الأنشطة الرياضية والخارجية
الدور الوظيفي:: التسويق والعلاقات العامة

[Senior Digital Marketing Executive]

مارس 2017 - سبتمبر 2019

[JORDAN OLYMPIC COMMITTEE]

مارس 2017 - سبتمبر 2019

• Assisting the marketing director in drawing the online strategy to be in line with JOCs
strategic plan in all social media platforms based on page analytics
• Recommending annual social media budget for the marketing department
• To involve in content creation with communication department
• Responsible for content scheduling liaising with communication department and JOC
press writing
• Managing JOCs events and online coverages
• Develop new creative content with marketing manager ifneeded
• Monitoring pages analytics
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organizations Social Media accounts ensuring all copy is relevant for the
different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
• To monitor and evaluate the social media executive job and tasks
• Engaging and maintaining excellent relations with online top influencers across Jordan
• Reporting all online related projects to marketing director
• Devising strategies to drive online traffic to JOC website and social media channels.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

مجال الشركة:: الأنشطة الرياضية والخارجية
الدور الوظيفي:: التسويق والعلاقات العامة

Communication Assistant

يونيو 2015 - مارس 2017

UNITED NATIONS POPULATION FUND

الأردن

يونيو 2015 - مارس 2017

Maintained UNFPA official presence on social platforms, as well as the Y peer image
• Maximized impact of UNFPA online presence on social platforms
• Reached out to and engaged adolescents and young people with UNFPA messages
• Impacted target audience with behavioral change
3
• Extended exposure of UNFPAs campaigns online
• Monitored social media conversation about core issues
• Increased engagement with target audience
• Spread UNFPA Narrative Story
• Created Media Campaigns online to advocate for UNFPA work especially in achieving
the population dividend PA partners
• Developed needed and requested media products and IEC materials
• Developed social media strategies

مجال الشركة:: خدمات الدعم التجاري الأخرى
الدور الوظيفي:: التسويق والعلاقات العامة

[Communication Assistant]

يونيو 2015 - مارس 2017

[UNITED NATIONS POPULATION FUND (UNFPA)]

يونيو 2015 - مارس 2017

• Maintained UNFPA official presence on social platforms, as well as the Y peer image
• Maximized impact ofUNFPA online presence on social platforms
• Reached out to and engaged adolescents and young people with UNFPA messages
• Impacted target audience with behavioral change
• Extended exposure ofUNFPAs campaigns online
• Monitored social media conversation about core issues
• Increased engagement with target audience
• Spread UNFPA Narrative Story
• Created Media Campaigns online to advocate for UNFPA work especially in achievingthe
population dividend PA partners
• Developed needed and requested media products and IEC materials
• Developed social media strategies

مجال الشركة:: خدمات الدعم التجاري الأخرى
الدور الوظيفي:: التسويق والعلاقات العامة

نوفمبر 2013 - يوليو 2014

User Acceptance Test UAT\], \[YAAB\]
• Testing and reporting NAMY app
• Developed and created media content
• Creating testing scenarios

Senior Media Specialist

ديسمبر 2012 - يناير 2014

JORDAN BROADCASTING CHANNELS

ديسمبر 2012 - يناير 2014

Managed all digital accounts
• Developed and created media content
• Brought new technologies and ideas for the Group
• Improved the presence and position of the company on social media platforms
• Improved the posting process on JBC social media pages
• Generated reports to assess and measure the impact of JBC on targeted audience
• Created Ad campaigns

مجال الشركة:: خدمات الدعم التجاري الأخرى
الدور الوظيفي:: التسويق والعلاقات العامة

[Senior Media Specialist]

ديسمبر 2012 - يناير 2014

[JORDAN BROADCASTING CHANNELS (JBC)]

ديسمبر 2012 - يناير 2014

• Managed all digital accounts
• Developed and created media content
• Brought new technologies and ideas for the Group
• Improved the presence and position ofthe company on social media platforms
• Improved the posting process on JBC social media pages
• Generated reports to assess and measure the impact ofJBC on targeted audience
• CreatedAd campaigns

الدور الوظيفي:: التسويق والعلاقات العامة

التعليم

Princess Sumaya University For Technology

سبتمبر 2021

الثانوية العامة أو ما يعادلها، Computer Graphics

الأردن

CUSTOMER CARE REPRESENTATIVE], [ZAIN JORDAN

Shaw Academy

يناير 2018

بكالوريوس، Social Media Marketing

courses: ] Grow Your Business with Jeff Bullas

Neil Patel

يناير 2017

الثانوية العامة أو ما يعادلها، Social Media Marketing

courses: ] "Content Marketing”

SHAW

يناير 2016

بكالوريوس، Digital Marketing

] [

[SHAW ACADEMY]

يناير 2016

الثانوية العامة أو ما يعادلها، Marketing]

PRINCESS SUMAYA UNIVERSITY FOR

يناير 2013

بكالوريوس، Computer Graphics

] [

PRINCESS SUMAYA UNIVERSITY FOR

يناير 2013

الثانوية العامة أو ما يعادلها، Computer Graphics

] [

[PRINCESS SUMAYA UNIVERSITY FOR TECHNOLOGY]

يناير 2013

الثانوية العامة أو ما يعادلها، Computer Graphics

الأردن

يناير 2012