senior graphic designer and social media executive
Skaff group
Total years of experience :10 years, 6 Months
• Increase brand awareness while maintaining a consistent brand voice
and image.
• Design all visuals (windows, corporate identity, print advertising, vouchers,
catalogues, etc.)
• Manage and direct all social media initiatives and goals.
• Keep abreast of industry trends and new technologies (including social,
mobile and web).
• Organize educational workshops for interior students.
• Strategize and lead cross-channel marketing initiatives to raise awareness
of company products, drive new business and retain current clients.
•Design and copywriting newsletters.
•Update SKAFF website with latest products, news sponsorships & sales period.
• Request quotations for all marketing material & printing and ensure on
time delivery.
•Take professional photos of all new items in SKAFF kids and SKAFF
furniture & accessories and post them on social media.
• Research domestic market and identify fashion trends
• Designing, and sketching of handbags and accessories
• Experience with different colors, materials, and design for excelling in competition
• Develop business and market strategies
• Manage work flow from design through initial samples to production ready goods
• Sketch designs of accessories and handbags using Photoshop, Illustrator, etc…
• Participated in Lebanese designers exhibitions (exhibitions with Urban Art, Makhzoumi Foundation, Zaitouna Bay)
• Interviewing with B Beirut Program on LBC SAT (October 2013)
• Assist the General manager (owner) in planning and implementing strategies to attract customers
• Communicate with clients and evaluate their needs
• Ensure high levels of customers’ satisfaction through excellent service.
• Coordinate daily customer service operations (e.g. sales processes orders and payments)
• Maintain outstanding store condition and visual merchandising standards
• Make new jewelry designs
• Researching upcoming trends & translating them into commercial designs
• Liaising with suppliers, ensuring sample match specification sent to factories
• Manage interior display of Nawbar jewelry shop, maximizing exposure of key pieces and aligning with corporate visual merchandising guidelines.
• Employ social media strategies to promote companies' products and services
• Assist the customer in choosing the perfect piece of jewelry
• Sales Support in Cornet Chehwan Branch during Christmas period
• Personalized chocolate and candy wrappers for every occasion
• Developed custom-made designs to meet clients' specific needs
• Interacted with customers; provided guidance and collected specific requirements offering the customer dedicated services tailored to their needs
• Provided support in the design and execution of Global Creative Visual Merchandising assets for window displays, vitrines, events and special projects
• Coordinated with suppliers in order to deliver projects on time
• Sales Support in Cornet Chehwan Branch during Christmas period
• Interacted with all customers; processing job orders
• Responsible and accountable for the management of multiple projects
• Designing corporate identity, retail bags, packages, labels, wedding cards, flyers and stands
• Proofing and using various tools to ensure work is accurate and on time
• Used ability to trouble shoot art, type and other elements to ensure accuracy for print material
• Consulted with customers to ensure that their design work communicated effectively for them
Logos Design, Ads, Corporate Identity, Retouching, Packages Design
Developed the concept and design of customers fidelity cards, cinema banner, placemat, comment card box, Flyer etc...
led the projects and ensured their completion at the printworks and plastic factories
October 2004 - July 2009 Université Saint Esprit de Kaslik (USEK). Masters of Arts degree (Major in Graphic Design) October 1989 - July 2004 Collège Mariste Champville, Dick El Mehdé Official Lebanese Baccalaureate Part 2- emphasis Elementary Mathematics