Gina Ashraf

• Serving as the main point of contact between clients and internal teams,
ensuring seamless communication and alignment on campaign goals and
deliverables.
• Leading the development and execution social media and digital campaigns.
• Overseeing content planning, creative brief development, and campaign
timelines, ensuring all assets are delivered on-brand and on schedule
• Collaborating with creative, social media, and digital teams to translate client
objectives into effective marketing solutions.
• Monitoring campaign performance, development of monthly reports, and
providing strategic recommendations for optimization.
• Managing multiple accounts simultaneously, maintaining client satisfaction,
retention, and growth opportunities.
• Coordinating shoots, manage approvals, and providing detailed feedback to
internal and client stakeholders

• Maintaining and enforcing brand guidelines to ensure consistent visual and
verbal identity across all platforms
• Overseeing the creation and management of brand assets, including logos,
color schemes, fonts, and taglines.
• Developing and implementing the brands long-term strategy and vison,
brand positioning, messaging and unique selling propositions (USPs)
• Planning, developing, and executing marketing and advertising campaigns that align
with the brands strategy.
• Conducting market research to identify trends, consumer preferences and
competitive landscape
• Collaborating with creative agencies to produce engaging content and materials
that resonate with the target audience
• Monitoring and analyzing the effectiveness of campaigns and adjusting
strategies as necessary
• Tracking and analyzing brand performance metrics, including brand awareness,
market share, and customer loyalty.
• Conducting regular brand audits to ensure alignment with the overall strategy and

• Developing and implementing marketing strategies for each brand to improve sales
• Monitoring competitor activity to identify threats and/or opportunities for
growth in sales or market share
• Conducting research on products, consumer behavior, etc. to help develop newproducts or
improve existing ones
• Developing marketing plans and campaigns that align with company goals and objectives
• Staying updated on category trends and competitive market.
• Working on budget development/allocation
• Monitoring and control expenses within budget.
• Coordinating with many departments (sales, R&D, consumer insights, finance, etc.)

• Determining brand objectives and strategies and developing and
implementing strategies to increase sales accordingly
• Research markets and study the companys brand
• Presenting and executing creative ideas for marketing activities
• Help developing and optimizing marketing campaigns (product
launching and promotion)
• Coordinating with sales, product development and other teams
• Track budgets with an eye towards maximizing gains and reducing costs
• Analyzing industry, competition, and market trends/ data
• Preparing reports on brand performance and sales

• Attended inductions in different Marketing Departments (Fanta, Coca Cola, Schweppes,
Dasani, …).
• Visited Coca Cola Bottler and CPS (Cairo Concentrated Plant) (Inductions about
Logistics, Sales and Supply chain).
• Visited the different agencies Coca Cola works with such as FP7, UM, Mo4 and
saw how each handle their part in the campaign.
• Worked in a group on a new campaign for Fanta.
• Prepared a presentation using MS applications and presented to the Fantas Brand
Manager and the Marketing Team.

• Completed a financial evaluation on Egyptian Chinese Drilling Company.
• Evaluated Financial Statements and calculated their forecasts.
• Practiced understanding of key debt/ equity product types and requirements.
• Practically experienced spreadsheet modelling.