Founder & Chief Executive Officer
Verba Communications
Total years of experience :14 years, 4 Months
A boutique firm specializing in brand communications, investor relations, and events management. The core expertise lies in orchestrating comprehensive investor relations strategies, facilitating robust connections between investors and founders, crafting strategic brand partnerships, and curating exclusive events such as private dinners and roadshows. The sectoral focus encompasses innovation, technology, FMCG, sports, and sustainability.
• Digital Marketing & Social Media
• Events Management & Planning
• Customer Acquisition, Retention, and Loyalty Programs Key Metrics
• Market: sustainable growth +10% YOY, investment portfolio up to US$5Mil
• People: customer acquisition +35% YOY, leadership development +10% YOY
• Operations: efficiency +25% YOY, productivity +20% YOY
A boutique consulting firm specializing in business and digital transformation. Created a proven consultation method, focusing on three critical aspects of business performance: people (attracting and retaining talent, generating leads, optimizing customer journey), numbers (optimizing finance management, evaluating investments and ROIs) and digital (multi-channel marketing, CRM, and data enhancement, defining and implementing social media marketing strategy). Led offline-to-online strategy implementation and multi-channel digital marketing, including SEM, SEO, ad campaigns, social media, web and mobile applications, and API. Key Metrics
• People: organization efficiency 10% YOY, customer acquisition +25% YOY, leadership development +15% YOY
• Digital: tech implementation and productivity +25% YOY
• Finance: balance sheet and P&L efficiency +20% YOY
An international boutique firm with 18 team members has worked on 3, 800 recruitment projects in 31 countries for 350 premium clients in the past 20 years.
• Managed and trained ten lead consultants across Hong Kong, Shanghai, and Singapore offices.
• Set up new systems for more effective internal communication, policy implementation, and staff training.
• Trained consultants to improve customer relations, business development, project management, and talent acquisition effectiveness. \[Attempt Merge & Acquisition\] Key Metrics
• Market: 20 new clients with US$1Mil market revenue
• People: Executive Recruitments +25% and leadership development +15%
• Established professional relationships with business partners, shareholders, and authorities to develop trust, rapport, and reliability.
• Identified market insights, developing trends and techniques to present to the board of directors.
• Implemented a new business acquisition strategy to manage the acquisition of all Marc Jacobs joint ventures in Hong Kong and Macau, including ten direct operating stores, four department store concessions, and an outlet store.
• Implemented new compensation and benefit structures to improve talent retention. Key Metrics
• Market: break even with financial efficiency at +25%
• People: Retention +35% and leadership development +15%
• Conducted competitor research to identify opportunities and determine potential threats.
• Planned and implemented strategies for negotiating supply contracts and sourcing products and offerings from authorized suppliers.
• Designed innovative marketing and sales promotions to increase foot traffic, profits, and customer loyalty.
• Led company-wide adoption of own-advised sales operating procedures and internal systems that improved efficiency, productivity, staff capabilities, and product design. Key Metrics
• Market: sustainable growth +15% YOY, B2C revenue at US$50Mil YOY
• People: staff retention +50% YOY, leadership development +15% YOY
• Operations: efficiency +20% YOY, productivity +20% YOY
• The franchise was repurchased in Southeast Asia, and the regional retail and discounted outlets network was expanded.
• Develop and execute hard and soft skills training APAC Retail support as a retail mentor and customer service advisor.
• Achieved an average revenue growth of 15% YOY, managing four direct operating stores, two concession stores and an outlet store (Malaysia).
• Led the recruitment, training, logistics, and merchandising planning for two store openings: a 3, 500-square-foot flagship store in Singapore and a 12, 000-square-foot discount outlet in Malaysia.
MSc International Politics, majors in Economics and International Law BSc Political Science, majors in Business and History
Executive Education for C-Suite in leadership development, talent performance, transformational strategy, agile mindset