Working as Senior Regional Manager Marketing at Baroda with "INOX LEISURE LTD " (Inox Multiplex) from the 20 December '04 till date with a gap of 5 months in between. I take care of the Marketing of INOX multiplexes in Gujarat, Rajasthan, UP & Faridabad. INOX has 19 Multiplexes, 2 each in Baroda, Bharuch and Panchkula and one each in Surat, Kanpur, Lucknow, Udaipur, Greater Noida Faridabad and Kota and 5 in Jaipur. Revenue handled: Rs 100 crores per annum
Job Profile:
a) Formulate and achieve budgets for Box Office - patrons as well as ticket revenue for 19 INOX properties in India in the states of Gujarat, Rajasthan, UP and Haryana.
b) Bring in ADVERTISING revenue through Space Marketing - Bring in Retail as well as Corporate business associates to occupy the vacant premises at INOX and set up a long term business relations with them.
c) Programming- To decide the programming of movies at INOX properties in my Region along with the Programming Department, so as to maximize the Box Office revenues.
d) Conceptualize and implement Movie Promotion strategies at INOX.
e) Joint promotions and strategic tie ups and co- branding with various Retail partners.
f) Maintain a relation with media for projecting INOX as the entertainment hub.
g) Find partners to occupy the vacant space/ premises in multiplexes. Help the Operations team achieve targets for FOOD revenue (revenue from food items sold from INOX counters as well as rentals received from other food counters in the INOX premises)
Achievements at INOX- Breaking records one after another:
a) Biggest On-Screen Deal- In Nov '13, I signed my BIGGEST on-screen deal for Gujarat Tourism advertisements in INOX screens all over the country.
b) I have successfully launched 11 new INOX Multiplexes in my Region from 2006 till date- this includes preparing launch-plans, selecting appropriate media mix, organizing BTL activities and work towards getting media coverage.
c) At INOX, I have achieved the branding revenue targets in the Financial Year 2010-11 across my Region.
d) Inox Baroda Achieved yearly targets of patrons, revenue as well as space marketing revenue in the year 2005-06 as well as 2006-07- this was never accomplished before I joined Inox.
e) I brought in retail tenants like Levis, Only Parathas, Baskin Robbin Ice-cream, Subway and Garnish at Inox, Baroda for vacant space/ premises available.
f) Signed the BIGGEST annual deal (worth Rs 22.5 lakhs) for branding options among ALL properties of INOX. This was the biggest Branding Revenue deal for a single property among all Inox locations as on 2006.
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g) Signed the BIGGEST deal for monthly promotion with MARUTI SWIFT car in Sept '05. For the first time, INOX Baroda signed a 5 figure monthly promotion deal.
h) I led Inox Baroda towards achieving a record of 36 CONSECUTIVE houseful shows for a single film (PHIR HERA PHERI) . This was a record across all INOX properties in India.
i) I was promoted in April '06, as REGIONAL MARKETING MANAGER on the strength of my performance in Baroda during my first year at INOX.
j) Inox properties in my Region celebrate our Anniversaries/ Diwali in style. We have a lot of High Profile promotions vide newspaper ads, hoardings and innovative outdoors, FM Radio promotions as well as Mailers and E mailers to our huge database of patrons. In fact, Inox Baroda has maintained its leadership among all Inox Properties in terms of profitability over the last 8 years (from 2005 till date)
k) Last but not the least, the Management of Inox respects my seniority in the Company. I have handled INOX Baroda single handedly from Sept '09 to Nov '09, during our crucial DIWALI phase in absence of a General Manager.
l) INOX Baroda has maintained a record on NUMBER 1 among all INOX property movie footfalls during Diwali holidays in the last 6 years.. I have contributed by way of aggressive Marketing and movie promotions.
BOLLYWOOD KA BOSS- In 2007-08, I have participated in a QUIZ conducted on SAHARA FILMY Channel, compered by Mr Boman Irani. It was called BOLLYWOOD KA BOSS. I was selected among the top 60 participants who knew about Bollywood in detail. I cleared the 1st round and almost reached the semi finals of this show.
2. HEAD OF SALES IN THE INDIAN EXPRESS GROUP:-
Worked as SENIOR MANAGER- SPACE MARKETING at Baroda with " Indian Express Newspapers (Bombay) Ltd ". since the 1 August 2003 to the 16 December 2004.
Job Profile:
a) Achieve Revenue Targets for space selling in various publications of THE INDIAN EXPRESS GROUP, in a fiercely competitive environment. I was heading a team of five salespersons. Areas of operation were Baroda, Bharuch, Ankleshwar, Godhra and Dahod.
b) Participate in events in order to enhance brand awareness of INDIAN EXPRESS. Fo example, we used to organize a rally for awareness regarding Environment on the World Environment Day every year, in association with ONGC.
c) Maintain strong business relations with clients as well as advertising agencies.
d) Collections of payments from clients as well as agencies.
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3. Business Head in DHL WORLDWIDE EXPRESS (Business Head of Gujarat and MP): -
Worked as "Business Manager" with DHL Worldwide Express- Ahmedabad ( Express Division of AFL Ltd.) from 07/08/2000 till 07/09/2002. I handled Customer Service, Sales, Operations and Collections at Ahmedabad. My salary at the time of leaving was Rs 7 lakhs per annum CTC.
Job Profile: a) From 07/08/2000, I was the "Business Manager" (Profit Centre Head) for the Business Unit- Gujarat and Madhya Pradesh, handling a turnover of Rs. 1.5 crores per month from seven stations. I was located at Ahmedabad, which contributed 33 % of the total for the Business Unit.
Positions reporting to me: Sales Manager- Gujarat & MP, Branch Managers (4 locations) Accounts Manager- Ahmedabad, Operations Manager- Ahmedabad, Customer Service Manager- Ahmedabad and Credit Control Manager- Ahmedabad.
b) I was handling revenues of major accounts of Ahmedabad like Arvind Mills, Ashima Group, Reliance Industries, Torrent Group, Cadila Group, Intas Pharmaceuticals as a special responsibility. Being a market leader, DHL emphasized on the Retention of existing major customers like through maintenance of Business Relationship and by effective methods of Customer Service to suit their needs.
In 2001, I achieved 116% of the profitability budgets and 98% of revenue budgets. 60 % of the revenue growth came from UP SELLING the existing customer base and 40 %, from new customers.
Duration: From 7 August 2000 to 7 September, 2002.
4. REGIONAL HEAD OF SALES in SKYPAK SERVICE SPECIALISTS Ltd.: -
Worked as "Regional Sales Manager" with Skypak Service Specialists Ltd., Regional Office, Baroda.
Job Profile: I was Head of Sales of 23 Branches, spread over Four States of India. My job, apart from achievement of sales targets was also to retain existing MAJOR customers like Birla AT&T,
Reliance Telecom, Bank of Baroda, State Bank of India, L&T, Citibank, Standard Chartered
Bank and ABN AMRO Bank.
Duration: 23 June 1999 to 10 July 2000.
Salary Drawn: Rs. 2.11 lakhs per annum.
5. SALES & PROFIT CENTRE HEAD in SESA SEAT INFORMATION SYSTEMS Ltd: -
Worked as Regional Manager with Sesa Seat Information Systems Limited (Now Indiacom Directories Ltd.) at Baroda and Surat. I have handled Surat Branch, from 12/05/98 to 01/01/99 as a profit centre. I was reporting to the General Manager, (Sales)
Job Profile: Handling customer care, sales, collection and sales training to sales teams of Surat branch and Managing the branch as a profit centre.
Duration: 23 March 1998 to 30 April 1999.
Salary Drawn: Rs. 1.87 lakhs per annum.
Lead the branch to 82 % target achievement in highly unfriendly market conditions in Surat, through enhancing the corporate image of SESA SEAT by ensuring timely post- order booking services, timely publishing and proper distribution of the directory.
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/5
6. REGIONAL HEAD of CUSTOMER SERVICES & OPERATIONS in SKYPAK SERVICE SPECIALISTS Ltd: -
- Company industry:
- Distribution, Supply Chain & Logistics
- Job role:
-
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