Business Head - Consumer Agencies & Nestle Divisions
Enhance Oman
Total years of experience :32 years, 0 Months
BRAZILIAN FOODS ( brf) -Al KHAN FOODS LLC
Brazilian Foods and Al Khan Foods (Joint Venture) is one the leading manufacturer and distributor in frozen food categories, having Sadia brands as the flagship business partner along with various frozen companies in French fries, Mutton, Chicken, Beef, Fish, Ready to eat meals, Vegetables, Diary products.
Position held - Country Sales Manager \[August 2008 - Till date\].
Joined as Key Accounts Manager, Promoted to Business Development Manager and Now responsible for Entire Country Sales and allocated agencies.
• Part of management team responsible for Business Development for agencies allocated like Global Foods, Aviko, Areej Vegetable Dairy Products, Oman Fisheries, Vita Foods and others.
• Handling Modern Trade Channel for entire country, responsible from the planning stage to implementation stage all activities, sales and business development in this channel.
• In Agencies handling, responsible for profit generation and sales growth in tandem with Principal plans and internal growth plans of the organization.
• Negotiations with Principal for Operation Plans (OPL) for the financial years in terms of market support, activities in the trade.
• Additional responsibilities include conducting training programs for all executives (sales and business development), events management (company family day, new product launches) and implementation on handheld project for the company.
• Special achievements :
1) Recognition for best innovation of negotiations for Business Development Agreements in Modern Trade Channel, reporting structure and formats at all levels and balanced incentives structure for Sales personnel’s.
2) Initiation on training programs every Quarter as per requirement of sales and operational team
3) Responsible for interaction with press for any events managed by the organization.
4) Software Migration Executive Committee from existing platform to Windows Dynamix AX.
• Responsible as Separate Business Unit for the agencies assigned in Oman.(TO $ 10.5 million)
• Handling a team of Branch Managers, Territory Sales Executives and merchandisers (total 29 personnel)
• Responsible for sales ordering, stock maintenance for the assigned agencies.
• Responsible for in market execution and working capital, in terms on stock managements and collection due from customer.
• Budgeting, promotional calendar - discussion with customers and principals for next calendar year and on time to time basis.
• Negotiate on Business development agreements with customers.
> Handling van operation for Nestle division for the Interiors markets of Oman.
> Acting as Profit Center Head for turnover $ 4.15 Million.
> Handling the sales forecasting for the satellite depots and several ongoing projects.
> Developing new channels of business operation for sales development.
> Handled Key Accounts in Muscat.
> Coordinating with the Promotion team for wet and dry sampling, thereby maintaining loyal customers base and increasing new customer base by means of trail purchases.
> Allocating and planning tailor-made promotions as per the accounts/market requirements enabling to achieve objectives for the accounts/market.
> Maintain market hygiene, merchandising norms and planograms as per company requirements.
> Attended several training programs from Nestle. Also attended training program on key accounts management from Mersk ( ISO9001 certified company).
> Launching new brands, sku's and promotions. Evaluate and review their performance and report them for further actions.
> Handled various projects
a) Marking permanent journey plan for salesmen.
b) Route evaluation.
c) Division’s fleet management .
d) Project leader for Nestle Cricket Tournament for last two years.
e) Profitability analysis for the Key accounts in Muscat .
Special achievements :
a) Won the best employee award.
b) Won the best presenter award.
> Placed in the core team to develop and launch Henkel products in western India
> Headquartered in Bombay, was involved in the setting up the infrastructure of distributors and front-line sales personnel
> Handled C&F operation in Bombay, distributors and distributor's sales representatives.
> Handled institutional sales
> Working out tactical and various trade and consumer promotion as per requirement of the institution.
> Launching of new brands and product in the market place
> Maintain market hygiene and merchandising norms as per company requirements.
> Implementation of various trade promotions and consumer promotions in the market place.
> Effectively handled the administration work required at the distributor's level.
> Attended various training programs conducted by the company.
Special achievement : Best Sales Officer (received from Henkel Kgaa Germany)
> Handled a team of eleven distributors and seven salesman
> Handled business development project like
1) Introduction of coffee vending machines in major towns of western India
2) Appointing, developing and training a sampling team unit
> Attended various training programs conducted by the company.
> Area of operation was bombay which consisted of eight distributors and eight salesman
> Introduced the concept of alternate trade channels
> Handled a team of four marketing executives
> Coordinated with other branches, the principals and various financial institution for providing assistance to customers
> Implemented and executed various promotions run by Bajaj Auto as loans melas
> Responsible for institutional sales for the division