Executive Manager Digital Marketing
Nshama
Total des années d'expérience :14 years, 2 Mois
- Planning and executing the strategy for Digital Marketing and Social Media Marketing.
- Assisting in developing the Brand strategy, Brand style and brand guidelines.
- Coordinates with various agencies to track Brand Health Index, increase the Brand Awareness, and executing the Marketing Campaigns.
- Launch various promotion campaigns and new product campaigns.
- Optimization on Leads and CRM process.
- Website development and maintenance
- Assist event team to organize the events and helping in organizing the events
- Competitors analysis on monthly basis and share the findings with management and teams.
- Restructuring and activating clear ROI parameters for digital marketing
- Devising strategies to drive online traffic to the company website.
- Managing brand and product campaigns to enhance Brand reach, Visibility, Awareness and Reputation.
- Customer Experience Enhancements
- Utilizing a range of techniques including paid search (Google AdWords /Bing, Display, Facebook, Yahoo Display/Gemini, Affiliate, Email and SMS marketing).
- Managing the Campaigns for lead generation, traffic, Apps download.
- Sourcing, evaluating and recruiting new affiliate partners.
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Prepare the Reporting Template and make the specific amendments as required for in-depth Account Performance Analysis as per business need and send this to Business Mangers.
- Managed large scale ad-spend for multiple projects and ensured high ROI.
- Prepared different strategic plans and implemented the same to achieve a desired goal for Marketing Campaigns.
- Managed PPC Campaigns on Google and Bing network & video views campaign on YouTube and other affiliates.
- Campaign optimization, keyword research, ad copy writing & ad optimization, landing page testing etc.
- Experimented all beta version of google campaign like DCO, DSA, Conversion optimizer, Topics targeting, Interest Category, Remarketing, and Demographic targeting and increased the conversion and traffic on website.
- Strategic analysis of website by heatmaps and google analytics like page views, page per visit, average time on site, in page analytics and funnel visualization in order to improve engagement, navigation, ROI and reinforce brand positioning.
- Reviewed and analyzed the competitors and implemented the useful findings in our campaigns.
- Mange Social Media Campaign on Facebook, Twitter, LinkedIn
- Implemented Marin Software to make bidding process easy.
- Data reporting by SQL
- Email analysis, scheduling and planning for more acquisition and engagement
- Have Managed the Mobile apps download campaign through Google AdWords and made the targeting strategy for Interstitial and Non-Interstitial App Downloads.
- Prepared and setup Campaign proposals for Google AdWords, Bing Ads platform(Search & Display) to optimize brand recognition & revenue
- Set up, optimized Pay Per Click (PPC) campaigns, restructured ad groups, managed keywords bidding etc running on Google, Bing, Yahoo based on basic KPI's such as CTR, CPC, and specific ROI
- Managed multiple campaigns through MCC on Google Adwords.
- Researched, built, categorized and refined keyword lists by vertical to facilitate the creation and management of multiple campaigns
- Optimized PPC Landing Pages through actionable web analytics insights, continuous A/B, multivariate testing and conversion diagnosis to generate maximum results.
- Conducted competitive research and implemented strategies to gain and maintain a competitive edge through PPC
- Implemented tracking, reporting, and conducted ongoing analysis of PPC marketing campaigns
- Optimize funnel Visualization report for best customer experience.
- Review rating optimization.
- Create a campaigns on cheap flight network
- Managed big PPC Accounts consisting of high number of keyword base and large amount of daily spending.
- Analyzed Account performance on daily/weekly/monthly level & ensure optimal campaign performance.
- Optimized search and display campaigns and created potential Keywords list by using keyword tools, like Google adword and SEM Rush.
- Analyze Clicks and Conversion data, Cost and CPA.
- Bid Optimization on Google, Yahoo, MSN and ASK
- Tracking and analyzing on live running campaigns.
- Worked over improving the conversion and conversion rates.
- Making recommendations on landing page content and ad copy to maximize quality score
- Creating multiple adverts and split testing across multiple advert group Ad-Copy Testing (AB-Testing).
- Handling project of US, UK, AU & Ireland country.
- On regular basis, I had to consult with Tech Teams, Floor TL etc to know whether they were getting relevant calls or not and accordingly I used to optimize campaigns.
- Real Time Call Flow Monitoring
- Have worked on Marin Software.
- Online campaign for McAfee & Symantec antivirus and optimize conversion and CPA.
- Implemented google analytics and optimized payment gateway and landing page entry and exit.
Post Graduate Diploma in Management
