Gnana kumar

Develop and implement multi-channel digital marketing strategies tailored to various
client industries
Plan and execute paid ad campaigns across platforms like Google Ads, Meta
(Facebook/Instagram), LinkedIn, and YouTube
Drive lead generation, brand awareness, and conversion-focused campaigns to achieve
client KPIs
Manage campaign calendars, launch timelines, and ensure timely delivery ofall digital
activities
Collaborate with content writers, designers, and media planners to create engaging
marketing assets
Customize strategies based on each clients brand identity, target audience, and business
goals
Monitor and analyze campaign performance using tools like Google Analytics, Meta
Business Suite, and other platforms
Conduct regular client meetings, performance reviews, and provide actionable insights
and reports
Stay updated with industry trends, digital tools, and platform updates to maintain
campaign effectiveness
Optimize campaigns through A/B testing, budget adjustments, keyword research, and
audience targeting
Prepare detailed performance reports, monthly summaries, and case studies for clients
and internal teams
Mentorjunior marketers, delegate tasks effectively, and maintain smooth project
execution across teams

Develop comprehensive digital marketing strategies to enhance brand visibility and drive
customer engagement across various digital platforms.
Execute Google Ads campaigns from conception to implementation, optimizing ad
performance, and maximizing ROI.
Conduct extensive audience segmentation research to identify target demographics and
refine marketing efforts accordingly.
Implement keyword research techniques to improve search engine ranking and increase
organic traffic.
Utilize creative thinking to conceptualize innovative marketing campaigns that resonate
with target audiences.
Maintain and updated client websites, incorporating new features and functionalities to
meet evolving business needs and client requirements.
Schedule social media posts using advanced tools to ensure consistent and timely delivery of
content across multiple platforms.
Create customized content calendars for each client, aligning content strategies with
overarching marketing objectives and campaign timelines.
Implement A/B testing methodologies to evaluate campaign performance and identify
optimal strategies for driving conversions and engagement.
Continuously monitor and analyze campaign metrics, making data-driven decisions to refine
strategies and improve campaign effectiveness.

As a performance marketing specialist at Cleartitle Properties, I develop and implement
effective marketing campaigns to drive lead generation, customer acquisition, and
conversions.
Managing end-to-end campaign execution, including campaign setup, ad copy creation,
audience targeting, and budget management.
To optimize our Google Ads campaigns and improve search engine rankings, conduct
extensive keyword research and analysis.
Also create and monitor Facebook Ads campaigns, including audience targeting, ad
creatives, and bid optimization.
To ensure our campaigns are performing at their best, regularly monitor and analyze
campaign performance using Google Analytics and other relevant tools.
Provide regular reports and actionable insights to stakeholders, conduct A/B testing, and
implement optimization strategies to improve campaign performance and ROI.
To stay ahead ofthe competition, I stay up to date with industry trends, performance
marketing best practices, and emerging technologies.
Make recommendations for innovative campaign strategies and collaborate with cross
functional teams, including designers, content creators, and developers, to ensure
campaign alignment and consistency.
Finally, maintain accurate records ofcampaign metrics, expenses, and budgets using
spreadsheets, ensuring we stay within our allocated budget and maximize our ROI.

Collaboratingwith cross-functional teams, including designers, developers, and project
managers, to ensure the successful completion ofprojects.
Conducting regularwebsite maintenance, including updating content, fixing broken links,
and optimizing site speed and performance.
Testingwebsite functionality across multiple browsers and devices to ensure a seamless
user experience.
Staying up to date with the latest HTML and web development trends, technologies, and
best practices to continuously improve website design and functionality.
Debugging and troubleshootingwebsite issues, identifying root causes, and implementing
effective solutions to ensure website functionality.