عزت ألنبوي

Results-driven Commercial 10 in - FMCG skincare, childcare Expertise in strategic
leadership, operational efficiency, retail management, and toll manufacturing partnerships.
Proven success in driving multi-channel growth (B2B, export, online sales) while ensuring
compliance with regulatory standards. Adept at leading cross-functional teams, optimizing
budgets, and leveraging digital tools to enhance brand visibility and profitability.
Leading Egyptian Manufacturing in Skin Care and Cosmetics for the Whole Family. Powder,
Cream, Cologne, Henna, Soap, Shampoo, etc.
Responsibilities include the following but not limited to:
• Strategic Leadership: Business strategy development, market expansion, and team
mentorship.
• Operational Excellence: Supply chain optimization, production efficiency, and
retail/store management.
• Financial Acumen: Budget management, cost reduction, and financial analysis.
• Multi-Channel Sales: B2B export strategy, toll manufacturing oversight, e-commerce
growth and digital marketing (SEO/SEM, Google Analytics).
• Customer & Stakeholder Relations: Retail engagement strategies, client retention,
and partnership management.
• Strategic Growth: Spearheaded market expansion initiatives, increasing regional
market share by 15% through targeted retail and B2B strategies.
• Retail & Operations Management: Oversaw 15+ retail stores, optimizing inventory
turnover by 20% and enhancing in-store customer experience via staff training
programs.
• Toll Manufacturing: Collaborated with 3rd-party manufacturers to ensure compliance
with quality standards, reducing production delays by 25%.
• Export & B2B Sales: Developed export strategies to penetrate MENA and GCC
markets, achieving $2M+ in annual B2B revenue.
• E-Commerce & Digital Marketing: Launched online sales channels, driving 30% YoY
growth through optimized campaigns and social media engagement.
• Cost Efficiency: Reduced operational costs by 10% via Supply Chain restructuring
and vendor renegotiations.
• Developing sales direction plans, and transforming the company into a sales-driven
organization.
• Managing Marketing Activities:
• Handling social media platforms campaigns.
• Overseeing advertising activities including outdoor, radio, and TV campaigns.
Collecting Statistical Information:
• Gathering market statistics from both direct and indirect resources.
• Distributor and Influencer Engagement:
• Distributing samples and giveaways to distributors, pharmacists, influencers, and
clients during quarterly promotions.
• Engaging with distributors, clients, and end-users to gather feedback and insights
through questionnaires and direct feedback mechanisms. Ideas for Packaging ….
Pricing Sales Direction Plan:
• Developing a sales direction plan that identifies focus areas and major distributors,
particularly in the delta territory.
• Transforming into a Sales-Driven Company:
• Implementing strategies to turn the company into a sales-driven organization.
Providing data analysis to set standards and expectations for sales performance.
• Market Analysis and Feedback:
• Conducting market analysis and gathering feedback from distributors, clients, and
end-users to inform marketing strategies.
• Designing questionnaires and feedback mechanisms to gather insights directly from
stakeholders.
• Creating a Sales Focus Plan:
• Using insights from marketing, advertising, and business development activities to
create a sales focus plan.
• Developing a unique blend and formula to introduce the sales focus plan effectively.
• Overall, the scope of work encompasses a comprehensive approach to marketing,
advertising, sales direction, and data analysis, with a focus on transforming the
companys operations to prioritize sales-driven strategies.

• Generate new Revenue streams as well as maintain existing.
• Led the company through overall Development.
• Restructured Sales Department, Segmentation and Re Target Audience
• Initiated New Logistics Services.
• Launched New Services on board.
• Developed Unique Computer based Management System, best in Industry.
• Managed Especial Cargo Services and Sea Freight Projects. Achieved 50% growth
in Heavy Containers.
• Added 15% Revenue. (New Commodities)
• Formed the Commercial Department, Segmentation and Re Target Audience.
• Launched New Services on board.
• Developed Unique Computer based Management System, best in Industry.
• Managed Especial Cargo Services and Sea Freight Projects.

• Established the business from scratch, as task has been assigned to myself after
proven track record of achievements as well as trust built and enhanced.
• 34people reporting to myself on different managerial levels and departments.
• Hired, Trained and developed people and seniors as to be fitted and perform as
required.
• Responsible for regional development of GCC and NA.
• Established Strong Network with Telecom Companies and Individuals, regionally and
locally.
• Led GCC Market Penetration and extended our Business in Oman;
• Increased market Penetration and generated revenue of 2M USD.
• Setting Business Plans and Marketing Plans reaching company goals.
• Overseas Supervisory Missions, Kuwait, Egypt and Libya.
• Started a network of connections to ease and facilitate business expansions.
• Working on getting new Technology of BPM to Oman and other Gulf.
• Opened several investment opportunities, with third parties as per my personal
connections.
• Outsourcing and 3PL experience.
• Continuously Managing, Developing and Motivating People to achieve.

• 40% Increase in Collection of Due Volumes.
• Tripled the Revenue Generation to become 3M KD PA.
• Direct responsibility to Sales Target Achievements.
• Project Manager of a new system SQL Server, turned office into fully automated.
• Managed conflict between Different Departments.
• Traveling abroad as business requires and studying different business opportunities.
• Stream lined existing structure to increase productivity in areas of Monthly
Installments, Customer Service and Transition Customers to full self independent.
• Preparation of reports to Top Management, presented recommendations for changes
and/or improvements, monetary control and adherence to budget.
• Instigated and Trained existing staff in areas of; Timing and Time Management,
Restructured Customer service Department using re-engineering.
• Trained all staff on Monthly reports and how to be generated.
• Business As Usual, Meetings, Representing company and follow ups.

Where I have gained In depth Marketing Analysis in Pharmaceutical with Decision Makers them Ahead

Responsibilities included but not limited to operations management and Business
Development of current portfolio while launching and studying new Product launches
besides Yearly Business Plan by Product and by client, Data Validation process, Network
Building and Budget Achievement.

Attended and effectively Participated in all Annual and Quarterly Budget Meetings, traveling
abroad as business requirements and attending all workshops and trainings regionally and
locally.
• Achieve Target set 102% average through 4 Years. Managed Country Sales
Budget of 3M USD, repeated annually Arranging regular training for all users of
our data view.
• Responsible for trouble shooting and handling objections.
• Ensuring dependency of our clients on our services and products.
• Added new options to existing programs according to client needs.
• Revising Check List before final approval for Production.
• Participating effectively in Medical Index Production \[ Data Collection, Timing and
Scheduling, Coding, Packing and Sending to Spain\]
• Started the idea of Client Open Day where we used to visit our clients and present
all portfolio even non subscribed ones.
• Making annual Validation for Actual Vs Reported Data from IMS Health.
• Country Sales Budget achievements, percentage for 4 years: 103, 98.7, 101 and 105
for last year.
• Launching New Services as Business Needs.
• Leading and motivating my Team to reach set targets.
• Maintaining strong business relations with Key Customers.
Launched two new Simulation based Training Courses, Preparing, Booking,
Prospecting and all related logistics.

• Responsible for developing Corporate Accounts Locally and Regionally through
regional coordination with my colleagues in order to bring more profitable business
and generate new revenue streams.
• Joined as Sales Executive and promoted eventually reaching Corporate Accounts
Manager-Egypt where my responsibilities increased as became Deputy Sales and
Marketing Manager.
• Development of Existing Key Accounts of the company within Egypt as well as
widening the platform of Key Accounts on both regional and local level.
• Provided Orientation on TNT for newly joined people.
• Suggested a counter attack for our main competitor using their own strategy hitting
wider market segments, which brought Revenue quality.
• Applied a Price Restructuring Program for bringing profitable business.
• Assisted in launching new products by providing feed back