Sales Manager
Zenova Pharmaceuticals
Total years of experience :28 years, 4 Months
and Business Growth
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>Extensive Sales background with in depth understanding of pharmaceutical sales &operations
>Consistently delivered sustained business and revenue growth in channel sales and key account management
>Process an integrated set of competencies that encompass areas related to business development
Profile Summary
A seasoned professional with over 22 years of commendable success in:
•Brand Management * Business Development *Process enhancement
•Tender Management * People Management * Medico-Legal operation
•Ensuring Field Coverage Plan, Sales and Prescriptions Reporting Plan, Sales Incentive plan etc; Monitor Sales activity through tracking of Sales MIS, formulate rolling sales plans to ensure achievement of monthly, quarterly and annual sales targets.
•Execute process of planning institutional sales targets for BU sales in the region in coordination with BU head through forecasting sales and revenues deployment and selling expenses, identify new markets and customers, develop sales strategies to exploit the opportunities.
•Monitor product usage patterns, coordinate with supply chain and central warehouse to prevent stock outs.
•Adapt central strategies to geography needs, meet customers and take direct feedback to ensure that the marketing initiatives reflect organizational requirements.
•Monitor implementation of marketing initiatives through maintaining a link between the sales and marketing teams and evaluate effectiveness/ impact of the marketing initiatives.
•Provide constant input to the marketing team to ensure appropriate customization of marketing initiatives.
•Establish and Develop relationships with key customers by securing customer loyalty and forgoing strong relationship in order to develop advocates to communicate key messages to the medical fraternity.
•Maintain strong networks with various purchase authorities at institutional customers by securing achievement of regional sales objectives.
•Establish and develop relations with distributor and ensure effective establishment of T&C for carrying products for execution of bulk orders
Core Competencies
•Formulating long term/short term strategic plans, conducting negotiations & market operations thereby achieving increased sales growth across assigned area.
•Tender management and tender shaping capabilities for ensuring maximization of business
•Deep networking with reliable business partners, resulting in deeper market penetration and reach.
Noteworthy accomplishments:
•Covered Entire West Bengal along with Orissa.
•Preparing and executing business plans for the Region.
•Identifying and developing the prospect base and nurturing the client Relationship.
•Developing Market intelligence and tracking the competitors.
•Organized different programmes for Neurologists, Neuro surgeons, Physians.
•Launched products like Pentanerve nt, joykem odt brands.
Skills:
•Team player with Leadership skill.
•Inclinic Effectiveness &Measuring Results
•Good Communication & Interpersonal skill
•Customer development & business growth
•Negotiating
•Marketing and sales planning
Neuro division)
Noteworthy Accomplishments:
•Took initiatives on innovative consumer contract programmes .
To get the best deals in the market
•Ensured expected sales performance through newly launched and other
Neurology and general medicine’s brand
•Coached & developed team members to achieve team & organizational goals.
• 110% YTD & won The Best AREA MANAGERS AWARD.
•Launched products like VIBRANIA, CENSPRAM, SEIZFREE.
•First time in Eastern Region organize a” DISCUSSION ON MEDICO-LEGAL SERIES”.
•Handled a team of 20(twenty) people.
•Covered Kolkata, north & south 24 parganas, Midnapore, Howrah & Hooghly.
•Covered segments Neurology, Psychiatry, Physian, Cardiology, Ent
Launched Neuro Psychiatry Division (SYNAPSE) IN KOLKATA April1999;
started career as psr in carsyon division of MICRO LABS LTD.
JOINED SYNAPSE DIVISION IN 2000; IN OCTOBER;
LAUNCHED RISPOND PLUS IN 1ST TIME IN INDIA;
LAUNCHED PETRIL, PETRIL PLUS, PARKIN, PETRIL BETA AND MANY MORE BRANDS;
in
Indepth knowledge of Microsoft Office),Internet Application.
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