Conference Producer
Maarefah Management DMCC
Total years of experience :13 years, 1 Months
(March 2015 - March 2016; September 2017 - Present
▪ Develops and organize conference programmes and works closely with key stakeholders at every level of the business to ensure effective delivery of events
▪ Conceptualizes and carries out market research, plan for events and develops engaging and commercially viable contents for conference programmes mainly in the healthcare, insurance and logistics (cold chain) industry
▪ Develops strong relationship with key industry leaders, secures and maintains good relationship with high level speakers from different industries with focus on insurance and healthcare, ministries and government authorities
▪ Writes and oversees marketing copy and assists in formulating strategies for marketing campaigns and lead generation
▪ Closely monitors the project and sales campaigns
▪ Coordinates and provides excellent assistance with speakers, delegates and exhibitors. Acts as a go-to person for all programme inquiries
▪ Manages the exhibit area and the conference onsite
▪ Spearheads Post-Event reports and shares feedbacks, coordinating with Speakers and Advisory Committee, Channel Partners, Marketing, Finance Dept. etc. to close the event and launch next editions of the project in time along with providing quality products & satisfactory after sales experience to all participants
Successfully managed launch products and delivered and exceeded revenue target
Conferences Managed and Produced:
▪ 6th Annual Middle East Pharma Cold Chain Congress, 19 - 21 March 2019, Dubai - UAE
▪ 4th International Paediatric Medical Congress, 15 - 17 November 2018, Dubai - UAE
▪ 4th International Neonatal Medical Congress, 15 - 17 November 2018, Dubai - UAE
▪ 4th MENA Health Insurance Congress, 25-26 September 2018, Millenium Airport Hotel, Dubai - UAE
▪ 5th Middle East Pharma Cold Chain Congress, 17 - 19 April 2018, Conrad Hotel, Sheikh Zayed Rd, Dubai - UAE
▪ 5th GCC Healthcare Innovation Congress, 24 - 25 April 2018, Millenium Airport Hotel, Dubai - UAE
▪ 3rd Arab International Paediatric Medical Congress, 1 - 4 February 2018, JW Marriot Marquis, Dubai - UAE
▪ 2nd Arab International Neonatal Medical Congress, 1 - 4 February 2018, JW Marriot Marquis, Dubai - UAE
▪ 2nd Rare Diseases Symposium, 1 - 4 February 2018, JW Marriot Marquis, Dubai - UAE
▪ International Paediatric Medical Congress 9 - 11 November 2017, Conrad Hotel Dubai - UAE
▪ 3rd GCC Healthcare Innovation Congress- Healthcare Leadership 15 - 18 May 2016, Al Murooj Rotana - UAE
▪ 2nd MENA Health Insurance Congress 15 - 18 May 2016, Al Murooj Rotana, Dubai -
▪ 3rd Arab Paediatric Medical Congress 25 -27 Feb 2016, JW Marriott Marquis, Dubai - UAE
▪ 2nd Arab Neonatal Medical Congress 25 - 27 Feb 2016, JW Marriott Marquis, Dubai - UAE
▪ MENA Health Insurance Congress 13 - 16 September 2015, The Oberoi, Dubai - UAE
▪ International Paediatric Medical Congress 12 - 14 Nov 2015, Dusit Thani Hotel, Dubai, UAE
▪ Develops new and engaging programmes from both primary and secondary market research
▪ Organize industry relevant and commercially viable networking events for industry stakeholders
▪ Creates content for websites, social media platforms, press releases and assists in other marketing collaterals
▪ Assists in generating business & scouting leads through market research initiatives
▪ Secures partnerships, support and patronage for all relevant agencies and associations aligned with the event objectives
▪ Arranges project development meetings, sales and marketing briefs and project updates
▪ Manages exhibitions, conferences and workshops from inception to completion
Conferences Produced and Managed:
▪ Power Experts Poland 8 - 9 November 2017, Krakow, Poland
▪ Accessibility, Disability and Rehabilitation Conference 19 - 20 October 2017, Dubai, UAE
▪ Power Experts Indianapolis 14 - 15 June 2017, Hilton Indianapolis Hotel & Suites, IN, USA
▪ Education Experts 18 - 19 April 2017, Zayed University, Dubai, UAE
▪ Provide leadership, motivation, direction and support to internal stakeholders.
▪ Setting, communicating and overseeing timeline priorities on every project.
▪ Manages projects ensuring project revenue targets are achieved
▪ Developing and maintaining partner relationships with opinion leaders in the market to constantly promote and encourage participation
▪ Acts as a single point of contact across different operational and administrative departments while maintaining and developing supplier relationships to ensure seamless delivery of seamless coordination and timely delivery meeting or event logistics
▪ Prepares marketing contents for press releases to promote meetings and trainings
▪ Managing customer queries/feedback from different channels & critical escalations for senior management
▪ Preparing a comprehensive monthly report on inventory, project planning & updates for higher management keeping all participants in the business sphere fully informed of progress, developments, promotions conducted and future roll-out plans
▪ Conceptualizes and carries out market research for events, topic briefs, and competitive analysis within a defined target market
▪ Develops contents for workshops and training programmes
▪ Secures high level speakers under close supervision from the Advisory Board
▪ Creates and drives strategies for marketing, delegates and sponsorship sales
▪ Writes PR copies and formulates strategies for marketing campaigns and lead generation
▪ Facilitates discussions and manages workshop activities onsite
Manager, Primary Research (March 2009 - October 2013)
▪ Directly reports to the Vice President for Research
▪ Responsible for data management of all research materials including generating reports and maintaining product quality
▪ Oversees all Primary Research method and manages research urgent requests within the 48-hour timeframe
▪ Manages lead generation and ensures database is updated
▪ Conducts monthly mentoring and quarterly training to Senior Research Analysts (SRA) and ensures that KPIs are achieved and team performance is regularly reviewed in accordance with the Company’s guidelines
Manager, Customer Service and Research Quality (July 2008 - Feb 2009)
▪ Pioneered Customer Service Operations in Manila Office
▪ Maintained a 98% satisfaction grade in Customer Service Level Agreement
▪ Monitors team performance and handles escalation cases and assists in client inquiries
▪ Creates and assigns access credentials to account owners
▪ Monitors chat and email requests from clients and ensures requests are delivered on a timely basis
▪ Maintained a 95% grade in Quality Management
▪ Responsible for maintaining proper coordination and quality corrections to team leads and assures that proper file execution is followed
▪ Responsible for completing reports in quality management as well as database and website
▪ Provides direct operational plan and supervision for administrative operations and foundation’s livelihood programs
▪ Monitors inventory of office supplies and the purchasing of new material with attention to budgetary constraints
▪ Oversee facilities services, maintenance activities
▪ Organize and supervise other office activities (event planning etc.)
▪ Ensure operations adhere to policies and regulations
▪ Responsible for providing comprehensive administrative services, including financial management, human resource management and serves as an advisor for important company decisions on developing and implementing administrative management policies
▪ Handles campaign management responsibilities in relation to the various stages of insurance projects
▪ Monitors implementation and performance results of the campaign throughout its lifecycle
▪ Provides direct marketing and sales support to the telemarketing team
▪ Manages and defines the development and delivery of the approved programs and projects, including the establishment of Key Performance Indicators (KPIs), in line with the approved campaign metrics and requirements
▪ Sets campaign targets as well as campaign/account duration and agent headcount
▪ Handles and maintains business relationships with partners and other distribution channels and ensures revenue goals are met
▪ Ensures that campaign logistics and campaign set up are provided prior to each campaign launch
▪ Develops incentive programs for project-based agents and in-house telemarketers
▪ Handles escalation of campaign related concerns
Insurance Campaigns Managed:
• Accident & Health Insurance
• Credit Guard and Protection
• Travel Insurance
Far Eastern University, Manila – Philippines October 2003 Far Eastern University Academic Scholar, AY2002 – AY2003 FEU-Political Science Society Academic Scholar AY2001 – 2002 Jul 2013 – Feb 2014 Center for Language Achievers, Makati City – Philippines: Spanish Course Level A1 (Jul 2013 – Sep 2013) Level A2 (Sep – Feb 2014)