Finance Director
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Total years of experience :17 years, 8 Months
Delivering Financial and commercial insight to the Executive Management Team, managing the finance and support teams. Providing analysis and recommendations around risks and opportunities in relation to both the business units (Consumer,
Joined CEO & Managing Partner as full time CFO of Riverorchid Group responsible for ten businesses across five country offices.
Major achievements
Improved group business performance with tighter focus and top down control of business planning and resource allocation
Restructured several businesses e.g. spinning off pr into stand alone company, setting up digital, integrating production company
Set up new business architecture arrangements for Myanmar
Acted as GM for Cambodia and deputised as CEO
Led, recruited, trained and strengthened finance teams in each office.
Developing Markets
Responsible for the financial management and control of the North & West Africa Hub.
Major achievements
As NWA Hub management team, grew sales by 20%, gross profit by 60% and net profit by 120% year on year
Set up new Joint venture operation: SCJ Israel (formed Feb 2005)
Co-ordinated and developed monthly Cluster Business Management process for Developing markets
Recruited and trained new Finance Director for Johnson Nigeria, Finance Managers for SCJ Israel & Ghana
Led Project to implement Sarbanes Oxley requirements for Europe Africa and Near East.
achievements
Rapidly implemented outsourced new export
controlled $75m marketing and innovation expenditure and $15m overhead.
A member of the International Marketing Executive, supporting the global marketing team with commercial appraisal of marketing recommendations (e.g. brand related capital investment proposals) to the Executive Board.
Major achievements
Co-ordinated implementation of new, marketing led annual planning and budgeting process
Global Brand Analysis - monthly performance tracking of sales, financials, brand health data and competitor analysis to provide better quality information for improved board discussion and decision making on brand issues
Resource allocation: developed strategic planning framework for $500m per year brand marketing expenditure on drivers of profitable growth and earning creation (including pricing modelling)
Co-ordinated global cost-saving initiatives e.g. lightweighting of bottles, to re-invest in brand equity support.
East Asia
Responsible for all commercial/financial aspects of market development activities in Indo-China, China and S.E. Asia.
Major achievements
Formulated new business architectures, distributor and royalty partner negotiations
Designed, agreed and managed forex compensation mechanisms with distributors
People development and training (new local finance team
Europe and Far East
Major achievements: Introduced new Marketing Expenditure Management System.
Financial control & reporting of UK subsidiary to German parent company group, including 4 newly acquired UK production companies.
achievements
Provided business valuation
Advised road map for business improvements after spending several months working with each group office
Implemented group wide business planning process and monthly performance measurement reporting, metrics and KPIs.
2008 Liberal Democrat Policy Office, London, UK, Business & Enterprise Research
Short term project role supporting shadow Secretary of State.
Head of Value Based Marketing. Geographic responsibility for Asia, Australasia & Middle East, sector responsibility for FMCG clients.
Nutritional Healthcare (Interim role)
Led financial management and decision making for sales team, brand team and New Product Development team.
Major achievements
P&L management for first ever new brand launch within chill chain sector
Capital Investment Proposal for Customer Relationship Management project (Trade Promotions management System
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