Graeme Boyden, Finance Director

Graeme Boyden

Finance Director

salt

Location
United Kingdom
Education
Bachelor's degree, Economics
Experience
17 years, 8 Months

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Work Experience

Total years of experience :17 years, 8 Months

Finance Director at salt
  • United Arab Emirates
  • January 2014 to December 2014

Delivering Financial and commercial insight to the Executive Management Team, managing the finance and support teams. Providing analysis and recommendations around risks and opportunities in relation to both the business units (Consumer,

Group CFO
  • Cambodia
  • January 2010 to June 2010

Joined CEO & Managing Partner as full time CFO of Riverorchid Group responsible for ten businesses across five country offices.

Major achievements
Improved group business performance with tighter focus and top down control of business planning and resource allocation
Restructured several businesses e.g. spinning off pr into stand alone company, setting up digital, integrating production company
Set up new business architecture arrangements for Myanmar
Acted as GM for Cambodia and deputised as CEO
Led, recruited, trained and strengthened finance teams in each office.

Area Controller at SC JOHNSON, Frimley
  • United Arab Emirates
  • January 2004 to January 2007

Developing Markets
Responsible for the financial management and control of the North & West Africa Hub.
Major achievements
As NWA Hub management team, grew sales by 20%, gross profit by 60% and net profit by 120% year on year
Set up new Joint venture operation: SCJ Israel (formed Feb 2005)
Co-ordinated and developed monthly Cluster Business Management process for Developing markets
Recruited and trained new Finance Director for Johnson Nigeria, Finance Managers for SCJ Israel & Ghana
Led Project to implement Sarbanes Oxley requirements for Europe Africa and Near East.

Finance Manager at VODAFONE plc
  • United Arab Emirates
  • January 2003 to January 2004
Finance Director at ALLIED DOMECQ Plc, Bristol and
  • United Arab Emirates
  • January 1998 to January 2002
Business Development Manager at ELIDA FABERGE LTD, Bristol and
  • United Arab Emirates
  • January 1997 to January 1998

achievements
Rapidly implemented outsourced new export

Chief Marketing Officer at UNILEVER Plc
  • January 1990 to January 1998

controlled $75m marketing and innovation expenditure and $15m overhead.
A member of the International Marketing Executive, supporting the global marketing team with commercial appraisal of marketing recommendations (e.g. brand related capital investment proposals) to the Executive Board.
Major achievements
Co-ordinated implementation of new, marketing led annual planning and budgeting process
Global Brand Analysis - monthly performance tracking of sales, financials, brand health data and competitor analysis to provide better quality information for improved board discussion and decision making on brand issues
Resource allocation: developed strategic planning framework for $500m per year brand marketing expenditure on drivers of profitable growth and earning creation (including pricing modelling)
Co-ordinated global cost-saving initiatives e.g. lightweighting of bottles, to re-invest in brand equity support.

Commercial Operations Manager at UNILEVER INTERNATIONAL MARKET DEVELOPMENT CO LTD
  • Singapore
  • January 1996 to January 1997

East Asia
Responsible for all commercial/financial aspects of market development activities in Indo-China, China and S.E. Asia.
Major achievements
Formulated new business architectures, distributor and royalty partner negotiations
Designed, agreed and managed forex compensation mechanisms with distributors
People development and training (new local finance team

Commercial Manager at Bristol
  • United Arab Emirates
  • January 1995 to January 1996

Europe and Far East
Major achievements: Introduced new Marketing Expenditure Management System.

Sourcing Manager
  • January 1993 to January 1994
Commercial Trainee at Van den Bergh Foods
  • January 1990 to January 1993
Interim Financial Controller at Red Arrow Entertainment Limited
  • United Arab Emirates
  • to

Financial control & reporting of UK subsidiary to German parent company group, including 4 newly acquired UK production companies.

Management Consultant at 2009
  • to

achievements
Provided business valuation



Advised road map for business improvements after spending several months working with each group office
Implemented group wide business planning process and monthly performance measurement reporting, metrics and KPIs.

2008 Liberal Democrat Policy Office, London, UK, Business & Enterprise Research
Short term project role supporting shadow Secretary of State.

Director at 2007 BRAND FINANCE Plc
  • United Arab Emirates
  • to

Head of Value Based Marketing. Geographic responsibility for Asia, Australasia & Middle East, sector responsibility for FMCG clients.

Business Partner at 2003 GlaxoSmithKline plc
  • United Arab Emirates
  • to

Nutritional Healthcare (Interim role)
Led financial management and decision making for sales team, brand team and New Product Development team.
Major achievements
P&L management for first ever new brand launch within chill chain sector
Capital Investment Proposal for Customer Relationship Management project (Trade Promotions management System

Education

Bachelor's degree, Economics
  • at Chartered Institute of Management AccountantsUniversity of Nottingham
  • January 1992

,

Specialties & Skills

BUDGETING
COMPETITIVE ANALYSIS
DECISION MAKING
DRIVERS
EQUITIES
FINANCE
FINANCIAL
GESTIÓN

Languages

German
Expert