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Gretta Chalhoub, Brand Marketing Specialist

Gretta Chalhoub

Brand Marketing Specialist·Menagate

Lebanon

Master's degree, Marketing

Work experience

Total years of experience: 11 years, 3 months

Brand Marketing Specialist

July 2019 - Present

Menagate

Beirut, Lebanon

July 2019 - Present

• Promoted brands and products to specifiers throughout the MENA region
• Responded to incoming requests via email and website inquiries and handled cold calls
• Used project database and product knowledge to convince clients
• Created and enhanced agency and partner relationships
• Coordinated & managed content management and information shared with clients and suppliers
• Identified brand-building areas
• Provided design and direction for visual communications media for the company such as newsletters, corporate portfolio and presentations
• Assisted in the development of uniform graphic standards and visual brand strategies
• Brainstormed and developed ideas for creative marketing campaigns

Company industry:
Home & Office Furniture
Job role:
Marketing and PR

Junior Training Specialist

April 2018 - November 2019

ABC s.a.l

Beirut, Lebanon

April 2018 - November 2019

• Researched & designed soft skills training topics
• Delivered full day training sessions
• Allocated & scheduled training sessions on the training online platform
• Planned and organized the yearly training calendar
• Supported in the training need analysis
• Supported in outsourcing external trainings
• Supported in the yearly budget planning
• Tested the training automation process
• Extracted and audited trainings reports dashboards
• Followed up on logistics bookings, cancellations & F&B orders
• Coordinated the feedback and suggestions of the departments to matters related to trainings
• Observed and updated new joiner programs, booklets, workbooks, tests and evaluations
• Supported in technical training, buying resources, set up, design and delivery

Company industry:
Retail & Wholesale
Job role:
Training and Development

Brand Representative - Trainer

March 2015 - March 2018

ABC Verdun

Beirut, Lebanon

March 2015 - March 2018

• Managed a team of sales associates and provided support and development options through the necessary trainings and personalities survey study
• Provided customer service and sales solutions to clients
• Managed brand development and all related requirements including stock management, transfers, sales analysis and suggested options and events for marketing and buyers
• Provided a full brand analysis report to the buyers
• Delivered full training sessions once to twice a month

Company industry:
Retail & Wholesale
Job role:
Sales

Marketing Intern

August 2015 - September 2015

Bank Audi s.a.l

Beirut, Lebanon

August 2015 - September 2015

• Conducted market research with the interpretation and analysis of the results obtained
• Concluded the Bank Audi positioning on different levels compared to its competitors
• Prepared the presentation needed to show the outcome of the research

Company industry:
Banking
Job role:
Marketing and PR

Education

Lebanese University

July 2018

July 2018

Master's degree, Marketing

Lebanon

GPA (percentage): 75%

GPA (percentage): 75%

Skills

Social Media
Expert
Social Media
Expert
Marketing
Expert
Marketing
Expert
Organisational Skills
Expert
Organisational Skills
Expert
Creativity
Expert
Creativity
Expert
Presentation Skills
Expert
Presentation Skills
Expert
TRAINING PROGRAMS
Intermediate
TRAINING PROGRAMS
Intermediate
BRAND MANAGEMENT
Beginner
BRAND MANAGEMENT
Beginner
CUSTOMER RELATIONS
Intermediate
CUSTOMER RELATIONS
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
BUDGETING
Beginner
BUDGETING
Beginner
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
PRESENTATION SKILLS
Intermediate
PRESENTATION SKILLS
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
Adobe Illustrator
Intermediate
Adobe Illustrator
Intermediate
Power Point
Intermediate
Power Point
Intermediate
Adobe Photoshop
Beginner
Adobe Photoshop
Beginner
Communication
Intermediate
Communication
Intermediate

Languages

Arabic

Native Speaker

English

Intermediate

French

Intermediate

Spanish

Beginner

Training and Certifications

Training
Train The Trainer
ABC s.a.l
Jan 2019
Selling Techniques
ABC s.a.l
Jan 2014
Business Etiquette
ABC s.a.l
Apr 2019
Connect in Business and Presentation Skills
Phi Management Enterprise
Jan 2017
Retail Analysis
ABC s.a.l
Jan 2018
Time Management
ABC s.a.l
Jan 2018
Customer Service
ABC s.a.l
Jan 2016
Effective Communication
ABC s.a.l
Jan 2015
Business and Financial Acumen
Phi Management Enterprise
Coaching and feedback
Phi Management Enterprise
Jan 2017
Supervisory Skills
Phi Management Enterprise
Jan 2017

Hobbies and interests

Running

Finished a half Marathon in 2018

Cinema