Guillaume-Alexandre FERRAUD

General Manager - 4 outlets
OCCO RESTAURANTS - HYDE HOTEL 5* - DUBAI - UAE
+ 45% net revenue growth in 4 months through strategic revenue
optimization, operational efficiency, and strengthened hotel integration.
Rebuilt the entire operational structure, delivering full menu development
(Room Service, Pool Bar, Coffee Shop, Restaurant, Breakfasts), complete
staff training, optimized scheduling, and new SOPs across all outlets.
Implemented strategic cost-control and supplier renegotiations, generating
AED 25K+ in recurring monthly savings and strengthening procurement
governance.
Reestablished leadership culture and team performance, recruiting qualified
staff, increasing discipline and accountability, and restoring morale after a
period of operational instability.
Led high-level stakeholder relations with hotel management, landlord, and
authorities, securing alignment on operational approvals.

Directed a global reorganisation of a recently opened beach club (120 employees, AED
20M annual revenue).
Restructured HR and operational systems, boosting team performance and
accountability.
Revamped financial processes with daily revenue management and controls, ensuring
stronger fiscal discipline.
Optimized the P&L, delivering a 32% expense reduction and a 53% cut in net losses
through cost efficiency strategies.
Designed and implemented new SOPs, KPIs, and quality assurance frameworks,
elevating operational consistency.
Spearheaded a full rebranding of the indoor restaurant: new concept, identity,
marketing plan, and digital advertising strategy.
Increased guest footfall by 35%, driving higher customer engagement and sustained
revenue growth

Oversaw the pre-opening and successful launch of a 20-room boutique hotel in
Dubai’s Heritage Village.
Recruited, trained, and managed a 60-member team, ensuring smooth operations
from day one.
Established revenue management practices, optimizing pricing and profitability.
Developed and implemented SOPs, policies, and KPIs to standardize operations
and drive efficiency.
Ensured full compliance with industry standards and regulations, safeguarding
quality and reputation.
Designed guest experience strategies to boost satisfaction, loyalty, and
engagement.
Introduced quality metrics and feedback frameworks to monitor service delivery
and continuously improve performance.

Directed sales strategy and promoted hotel services, strengthening brand
positioning and driving guest loyalty.
Managed and expanded a high-value client portfolio, ensuring repeat business
and VIP satisfaction.
Recruited, trained, and supervised 150 staff across Front Office, F&B, and
Housekeeping, fostering a high-performance culture.
Partnered with the General Manager and executive committee to shape
strategic decisions and operational excellence.
Chaired weekly Operations meetings to resolve challenges, streamline
communication, and boost interdepartmental efficiency.
Introduced and implemented profit-improvement initiatives, policies, and
procedures with measurable financial impact.
Ensured optimal staffing levels, team training, and service standards during
peak demand periods.
Represented the hotel as Spokesperson during emergencies and crisis
situations in the absence of the GM.
Achieved record-breaking results: +150% revenue growth in 2022 vs. best
previous year, and +15% additional growth in 2023.

Spearheaded the transformation of a standard pizzeria into a renowned premium
Italian dining institution, welcoming 130-180 guests daily.
Directed the full design, renovation, and refurbishment of the venue in partnership
with a renowned international designer.
Cultivated an elite clientele of business leaders, politicians, fashion brands, and top
celebrities, strengthening brand prestige and visibility.
Recruited, trained, and managed a high-performing team, fostering excellence in
guest service and operational efficiency.
Oversaw daily guest relations, floor supervision, and event set-ups, ensuring
memorable dining experiences.
Managed all financial, banking, payroll, and tax operations with full P&L
responsibility.
Drove business growth to €2M annual revenue, achieving a +60% increase versus
the previous operation.

Established and led a premium business travel and events agency, specializing in
exclusive, tailor-made experiences for high-profile clients.
Designed and executed end-to-end luxury business travel packages for press
conferences, executive team buildings, and events, including private jet charter,
hotel privatization, and bespoke activities across global destinations (Beirut, Saint-
Tropez, Cape Town, Capri, Venice, Rio de Janeiro, New York).
Managed VIP concierge services and Paris programs for Global Presidents and
senior executives of multinational corporations (Unilever, Nestlé).
Secured and managed key accounts as press event agency of record for major
product launches with leading beauty and luxury brands (Clarins, Lancôme, Armani,
Dessange, Azzaro) and premium publishers (Elle, Gala, Voici, Paris Match, JC
Decaux).
Directed business development, financial oversight, and team management,
ensuring profitability and operational excellence.
Achieved €5M in annual revenue and €1.5M gross margin through strategic client
acquisition and service excellence.